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Professor's research supports eliminating penny
Wake Forest University News Service ^ | July 18, 2006 | Maggie Barrett

Posted on 08/06/2006 10:22:25 PM PDT by justt bloomin

If the penny were eliminated, rounding prices to the nearest nickel would not cost consumers extra money, according to a new study by Robert M. Whaples, professor of economics at Wake Forest University.

Whaples, an expert on the history of the U.S. economy, recently presented his findings at the John Locke Foundation, a nonprofit, nonpartisan think tank.

"It's time to eliminate the penny," said Whaples, who estimates that the United States loses roughly $900 million a year on penny production and handling.

In a penny-free market place, what consumers pay at the cash register would be rounded to the nearest nickel for cash transactions. Because retailers price items to end in nine to entice customers, penny-preserving proponents claim that prices would tend to round up rather than down, creating an extra expense or "rounding tax" for consumers. Some contend that this would be especially burdensome for the poor, who are thought to use cash more often.

Based on current retail prices, Whaples found that getting rid of the penny would not lead to a rounding tax. His research focused on data from a week's worth of transactions (about 200,000) from 20 locations of a gas station and convenience store chain in Alabama, Georgia, North Carolina, Pennsylvania, South Carolina, Tennessee and Virginia. He concentrated on the cash purchases and rounded prices to the nearest nickel, applicable taxes included.

"Customers wouldn't lose from rounding our current prices, these data say," said Whaples. "In fact, I found that customers gain just a miniscule amount, about 1 cent for every 40 transactions, which really amounts to zero. The convenience stores and the customers basically broke even."

Whaples also compared a store in a wealthy neighborhood and one in a poorer neighborhood of the same city and found that rounding prices has the same effect regardless of the consumer base's socioeconomic status.

"The only group that I found systematically losing is people who pay cash for purchases that are less than $1 with a price that ends in nine, but there just aren't very many of those purchases out there," Whaples said.

Whaples said debunking the myth of the rounding tax adds to the mounting evidence in support of eliminating the penny.

"The cost of making our money, the penny, is now more than 1 cent (per penny)," said Whaples.

The increased cost is mainly attributed to the rising cost of zinc, the metal that makes up 97.5 percent of the penny, as well as to the costs of minting and transportation.

Whaples said that official estimates of the cost to the government ignore the substantial cost to the Federal Reserve System of transporting and distributing pennies.

"There's a whole range of other costs that we as consumers are bearing in dealing with pennies," Whaples said.

Other costs can be broken down into two areas, the first of which is the loss of time spent handling pennies during physical cash transactions. People lose a second or two every time they dig up pennies to pay a clerk or wait for a clerk to give them pennies as part of a transaction. Whaples said that based on the average American wage, $17 an hour, every two seconds of an average American's day is worth 1 cent. "That's going to add up to about $300 million per year for the U.S. economy," Whaples said.

Penny usage also costs consumers because it prevents the use of a more practical coin, the $1 coin.

"There's this cash drawer sitting there with four slots for coins," Whaples said, describing a typical cash register. "Currently, there's (a slot for) a penny, a nickel, a dime and a quarter. If you freed up that penny space, there would be an open place and, naturally, we would move to using a $1 coin. The Federal Reserve has estimated that replacing paper $1 bills with more durable $1 coins could save $500 million a year."

The penny, first minted in 1787, was the first currency of any type authorized by the United States. The design for the first penny was suggested by Benjamin Franklin. Paul Revere supplied copper for the minting of pennies during the 1790s, and Abraham Lincoln's image has graced the coin since 1909. Whaples said the coin's long history and America's sentimental attachment to it make many people reluctant to get rid of the penny.

"What I've outlined in my research is the cost that we impose on ourselves by having pennies, by having this emotional attachment to the penny," Whaples said.


TOPICS: Business/Economy; Government; Miscellaneous; News/Current Events; US: North Carolina
KEYWORDS: abrahamlincoln; coins; currency; lincoln; lincolnpenny; mint; penny
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Best research I've seen yet, and it happens to be from a professor within my department at my current university.

"Dear Old Wake Forest..."
1 posted on 08/06/2006 10:22:26 PM PDT by justt bloomin
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To: justt bloomin

This makes sense....which is why nothing
will be done....


2 posted on 08/06/2006 10:32:45 PM PDT by larrysh
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To: justt bloomin

The guy may be on to something, but it amazes me that with the hundreds of billions if not trillions we waste, the focus on the lowly penny is rather humorous.

Yeah sure, let's get rid of the penny so we can justify spending $5 more trillion on welfare, or more hundreds of billions on services for illegal immigrants.


3 posted on 08/06/2006 10:33:50 PM PDT by DoughtyOne (Bring your press credentials to Qana, for the world's most convincing terrorist street theater.)
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To: justt bloomin

Um.. OK.

So, let's see. I purchase a drink for $1.00 straight up. My state/local sales tax is 8.25%. That means my drink is going to cost $1.08. So, without pennies, I get to pay $1.10 for the drink and I won't get change back.

That's a tax. Surprise.


4 posted on 08/06/2006 10:34:23 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: justt bloomin
If you freed up that penny space, there would be an open place and, naturally, we would move to using a $1 coin.

Naturally? The dolllar coin has been tried and failed time aftertime. Making space for it in a cash drawer won't cause people to start using dollar coins.

The only way to get people to use a one dollar coin is to eliminate the one dollar bill and that's not going to happen.

Eliminating the penny sounds like a good idea though.

5 posted on 08/06/2006 10:37:41 PM PDT by Graybeard58 (Remember and pray for Sgt. Matt Maupin - MIA/POW- Iraq since 04/09/04)
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To: justt bloomin
"The cost of making our money, the penny, is now more than 1 cent (per penny)," said Whaples. The increased cost is mainly attributed to the rising cost of zinc, the metal that makes up 97.5 percent of the penny, as well as to the costs of minting and transportation.

Let's be honest and attribute the increased cost to inflation.


6 posted on 08/06/2006 10:39:24 PM PDT by Gunslingr3
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To: justt bloomin
From another article: If this guy can't agree with himself on the number of slots in a cash register, I am not trusting his other math skills either.

BTW you can buy cash drawers with four, five or six change slots. The most common today is five slots.

7 posted on 08/06/2006 10:47:09 PM PDT by Between the Lines (Be careful how you live your life, it may be the only gospel anyone reads.)
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To: justt bloomin

I'm for it, but it's depressing to think that the government savings here would be quickly lost to more spending on something else.


8 posted on 08/06/2006 10:53:56 PM PDT by dr_who_2
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To: justt bloomin

If getting rid of the penny will save us $900 million per year, just think what we could save by getting rid of all coins and rounding up to the nearest dollar.


9 posted on 08/06/2006 10:54:10 PM PDT by Between the Lines (Be careful how you live your life, it may be the only gospel anyone reads.)
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To: justt bloomin

It'll certainly make it harder to add my two cents to any thread at FR.


10 posted on 08/06/2006 10:54:11 PM PDT by lafroste (gravity is not a force. See my profile to read my novel absolutely free (I know, beyond shameless))
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To: Spktyr

And if your drink is 1.30, you actually save. Your example is meaningless. It's about doing a crossection of the goods in various places and using statistical analysis. If the good professor says it's the same, and his statistics are verifiable, then I'm all about saving ourselves 1.5B a year. That buys a crapload of other fun stuff, say, for the troops.


11 posted on 08/06/2006 10:56:10 PM PDT by farlander (Strategery - sure beats liberalism!)
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To: justt bloomin
Dr. Smith, maybe, but why Penny?


12 posted on 08/06/2006 11:00:27 PM PDT by Larry Lucido
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To: justt bloomin

Notice how he left out the cost of changing and retesting all the software that is involved?


13 posted on 08/06/2006 11:05:46 PM PDT by RFC_Gal (It's not just a boulder; It's a rock! A ro-o-ock. The pioneers used to ride these babies for miles!)
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To: justt bloomin

Since the reasoning behind pricing things at $3.99 is to make it seem more like $3 that $4, they might move it down to $3.95.


14 posted on 08/06/2006 11:06:34 PM PDT by Nomad817
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To: larrysh

The sellors can fix this problem by setting their prices.


15 posted on 08/06/2006 11:07:01 PM PDT by Pikachu_Dad
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To: farlander

Their are three types of lies.

Version 1. lies, damn lies and statistics.
Version 10. lies, damn lies and benchmarks.


16 posted on 08/06/2006 11:07:10 PM PDT by RFC_Gal (It's not just a boulder; It's a rock! A ro-o-ock. The pioneers used to ride these babies for miles!)
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To: Spktyr
Whaples said that based on the average American wage, $17 an hour, every two seconds of an average American's day is worth 1 cent. "That's going to add up to about $300 million per year for the U.S. economy," Whaples said.

If we are saving them $300 mil, the least they can do is round it down.

17 posted on 08/06/2006 11:07:27 PM PDT by Between the Lines (Be careful how you live your life, it may be the only gospel anyone reads.)
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To: justt bloomin
Hmmm, so we can't just simply change the metals used in the penny to cheaper one's?

Question -- if we round, who gets the difference when sales tax is involved? The merchant or the state? Why do I think that the states will make the merchants take the rounding down while they get the excess of rounding up -- which would force the merchants to price higher to compensate.

18 posted on 08/06/2006 11:12:07 PM PDT by LenS
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To: justt bloomin
While right now I'm neither for nor against this proposal.

a nonprofit, nonpartisan think tank

Is a huge Red Flag!

19 posted on 08/06/2006 11:18:14 PM PDT by gilor (Pull the wool over your own eyes!)
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To: justt bloomin
I agree. Its better to create a $1 and $2 coin like in Canada and withdraw the $1 paper bills along with the antiquated, useless penny out of circulation. We'd gain a lot and lose little.

(Go Israel, Go! Slap 'Em Down Hezbullies.)

20 posted on 08/06/2006 11:29:38 PM PDT by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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