Skip to comments.Anheuser-Busch buys Rolling Rock
Posted on 05/19/2006 8:12:55 AM PDT by evets
Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.
Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.
(Excerpt) Read more at msnbc.msn.com ...
It's all Busch's fault!
If the quality is still good, great. If not then I will drink a different beer.
Please don't screw with the brew.
I occasionally buy Rolling Rock when I want a decent cheap beer. So, another brand bites the dust under the gigantic treads of Anheuser-Busch.
Well, there's still plenty of microbrews here in Vermont.
What AB wants, AB gets.
IMHO,Rolling Rock = a headache in every bottle.
"If the quality is still good, great. If not then I will drink a different beer."
Yeah, I doubt anything taste-wise will change. If it does, go Shiner Bock. :)
Bad, bad, bad, bad, bad news - and on a Friday no less!!!!
First Miller ruins Leinenkugels, and now this!!
Triple rat farts!
Just stay away from the elixir of the gods - Huber Bock!
Rolling Busch Beer...
The end of an era! This AIN'T gonna play well with the locals, nosireee, not at ALL.
Now, just let me go cry in my beer.
"33"s to all, and to all a good "33"!
It gives me a headache too, what causes that?
WHAT'S GOOD FOR A-B IS GOOD FOR THE NATION.......
Doesn't $82M appear kinda' low for an established brand? Is RR carrying a lot of debt? Any of you guys do rough valuations?
Crud, I'm sorry to hear this. I'm glad I visited the Latrobe brewery just a few weeks ago.
What is Bud's market share again? May taste like water, but apparently Americans like the stuff.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.