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Anheuser-Busch buys Rolling Rock
MSNBC ^
| 05/19/06
| AP
Posted on 05/19/2006 8:12:55 AM PDT by evets
Anheuser-Busch Cos., which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.
Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.
(Excerpt) Read more at msnbc.msn.com ...
TOPICS: News/Current Events
KEYWORDS: beer; chatroom; crappybeer
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1
posted on
05/19/2006 8:12:56 AM PDT
by
evets
To: beer
2
posted on
05/19/2006 8:13:31 AM PDT
by
evets
(beer)
To: evets
NOOOOOOOooooooooooooo!!!!
3
posted on
05/19/2006 8:14:46 AM PDT
by
kenth
To: evets
4
posted on
05/19/2006 8:14:54 AM PDT
by
SmithL
(I voted)
To: evets
If the quality is still good, great. If not then I will drink a different beer.
To: evets
Dear Mr. Busch:
Please don't screw with the brew.
6
posted on
05/19/2006 8:18:13 AM PDT
by
oyez
(Appeasement is insanity)
To: evets
I occasionally buy Rolling Rock when I want a decent cheap beer. So, another brand bites the dust under the gigantic treads of Anheuser-Busch.
Well, there's still plenty of microbrews here in Vermont.
7
posted on
05/19/2006 8:18:37 AM PDT
by
Cicero
(Marcus Tullius)
To: evets
8
posted on
05/19/2006 8:18:46 AM PDT
by
atomicpossum
(Replies must follow approved guidelines or you will be kill-filed without appeal.)
To: evets
IMHO,Rolling Rock = a headache in every bottle.
9
posted on
05/19/2006 8:18:56 AM PDT
by
oldsalt
(There's no such thing as a free lunch.)
To: Hydroshock
"If the quality is still good, great. If not then I will drink a different beer."
Yeah, I doubt anything taste-wise will change. If it does, go Shiner Bock. :)
10
posted on
05/19/2006 8:19:26 AM PDT
by
L98Fiero
(I'm worth a million in prizes.)
To: evets
Nooooooooo!!!!
Bad, bad, bad, bad, bad news - and on a Friday no less!!!!
First Miller ruins Leinenkugels, and now this!!
Triple rat farts!
Just stay away from the elixir of the gods - Huber Bock!
11
posted on
05/19/2006 8:20:13 AM PDT
by
ImProudToBeAnAmerican
(Tom Daschle is deeply saddened... Remember him? Bahahahahahahahahaha!)
To: evets
12
posted on
05/19/2006 8:20:47 AM PDT
by
LRS
To: evets
The end of an era! This AIN'T gonna play well with the locals, nosireee, not at ALL.
Now, just let me go cry in my beer.
"33"s to all, and to all a good "33"!
13
posted on
05/19/2006 8:21:07 AM PDT
by
Al Gator
(Refusing to "stoop to your enemy's level", gets you cut off at the knees.)
To: oldsalt
It gives me a headache too, what causes that?
14
posted on
05/19/2006 8:21:10 AM PDT
by
norraad
("What light!">Blues Brothers)
To: atomicpossum
WHAT'S GOOD FOR A-B IS GOOD FOR THE NATION.......
15
posted on
05/19/2006 8:21:19 AM PDT
by
Red Badger
(Liberals ignore criminal behavior, reward sloth and revere incompetence...........)
To: Toddsterpatriot; expat_panama; Mase; nopardons; LowCountryJoe
Doesn't $82M appear kinda' low for an established brand? Is RR carrying a lot of debt? Any of you guys do rough valuations?
16
posted on
05/19/2006 8:21:40 AM PDT
by
1rudeboy
To: evets; Mo1
Crud, I'm sorry to hear this. I'm glad I visited the Latrobe brewery just a few weeks ago.
17
posted on
05/19/2006 8:22:08 AM PDT
by
Coop
(FR = a lotta talk, but little action)
To: evets
One p*ss tasting beer buying another p*ss tasting beer...
Nothing to see here....
18
posted on
05/19/2006 8:23:28 AM PDT
by
akorahil
(Thank You and God bless all Veterans. Truly, the real heroes.)
To: LibreOuMort
NOOOOOOOoooooooooooooo...........!
19
posted on
05/19/2006 8:25:15 AM PDT
by
sionnsar
(†trad-anglican.faithweb.com† | Iran Azadi 2006 | SONY: 5yst3m 0wn3d - it's N0t Y0urs)
To: akorahil
I love the "piss tasting beer" comments bandied about.
What is Bud's market share again? May taste like water, but apparently Americans like the stuff.
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