Posted on 05/03/2006 1:01:09 AM PDT by iowamark
Seeking Mass Appeal, Brewer For Years Cut Bitterness; Now Drinkers Want More Drinkability vs. Fat Squirrels
ST. LOUIS -- Sitting in the wood-paneled "corporate tasting room" of Anheuser-Busch Cos.' headquarters here, August Busch III surveyed five recently thawed cans of Budweiser beer, representing a quarter of a century of beer history. In the early 1980s, the Anheuser chairman ordered that freshly brewed cans of Budweiser and Bud Light be cryogenically frozen, using technology typically employed in preserving human tissue.
"We wanted to make damn sure we would have the same beer 20 years down the road," said Mr. Busch, 68 years old, tapping the table rhythmically with his index finger to accentuate his point.
(Excerpt) Read more at online.wsj.com ...
What if we run out of rice, Mr. Busch? Idiot.
I hear ya. My friends get tired of me going to brew pubs with them and hearing me say "Mine's better than this."
Cheers.
I'm not a big beer drinker, but I do like some of Sam Adams' brews. I like their Pale Ale, White Ale, and Summer Ale. I had their Cherry Wheat last year and it was tasty, as well.
amen, brother Ben...
Go enjoy your $20-a-four-pack Chalmondeley's Handcrafted Belgian Sludge Stout Reserve, girls. Real men guzzle OE800/40.
I'm no expert but, I think the fact that it's cryogenically frozen makes a difference.
Like clockwork, this article attracts the beer snobs.
Shiner, my favorite beer.
I like an ice cold Bud Light. Probably not frozen for years, but hey...boo to the beer snobs.
Frozen "beer" ping.
Sam & Bud are made by the same people in the same plants and the same equipment using thre same processes.
While I am currently on a Bass Ale kick, there is probably a decent reason beyond price and marketing that Budweiser is far & away the #1 selling beer in the world.
"Draw some." he said.
It yielded pure water.
This is America, it's not about the beer, it's about the commercials. Beer commercials used to be the most entertaining commercials on television.
That, my friend, is the finest beer in the world. What I wouldn't give to be able to buy it in my local area.
My wife tried to convince me that Bud Light was OK. I ordered a glass. It barely had any taste and was grossly over carbonated. I might as well have gone to Farrell's Ice Cream Parlour and ordered a glass of carbonated water. The best beer I encountered in the last 12 months was the seasonal Oktoberfest offering from Sam Adams.
Been sleeping for the last 20 years? There are hundreds, actually thousands now, of small American craft-breweries which make beer stronger, darkers, heavier, and in a few cases, far better, than anything available in Europe, or the whole world for that matter.
American beer is no longer Bud, Miller, and Coors.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.