Gallup Drops CNN Due to Low Ratings for “The Most Trusted Name in News”

newsbusters/CNN/gallup ^ | March 22, 2006 | Noel Sheppard

[Halfmanhalfamazing]

The TV Newser at Media Bistro reported earlier today (hat tip to Drudge) that the Gallup organization is dropping CNN as a partner citing declining viewer rates as the reason.

[Halfmanhalfamazing]

Here is another one of the reasons Clifton listed in his memo for this decision:

3) By dissolving our partnership with CNN we believe that Frank and other Gallup analysts will be seen as more independent so they will be more likely to be invited on a wide variety of television shows rather than primarily linked to CNN. We believe with this new found independence, we will get covered by more broadcast media because we are not the poll of their competitor.

Ouch.

[mainepatsfan]

This is too funny!!

[Red Badger]

"The Mis-Trusted Name in News"..............

[Halfmanhalfamazing]

I agree it's funny, but it's also too deserving.

CNN has been distorting the news for years now. It's time they felt it in the pocket.

If people are jumping ship you can bet it's costing them money.

[Republican Red]

In other words: "We want to be on Fox News"

[conservatism_IS_compassion]

We believe with this new found independence, we will get covered by more broadcast media because we are not the poll of their competitor.

What, exactly, is Gallup's business model? Who pays the rent?

[OldFriend]

So nice to start the day with a good laugh!

[mainepatsfan]

Perhaps this will be a wake call up for them. Nahhhh.

[N. Theknow]

"The Mis-Trusted Name in News"..............

Actually you can trust CNN when it comes to news.

Trust them to get it wrong.

Trust them to show bias.

Trust them to be anti-American.

The list goes on.

[mainepatsfan]

Capitalism is a beautiful thing.

[jdm]

This is part of the reason I don't think Democrats will gain much of anything in November.

Cable TV news ratings are a good judge, and CNN falling off the radar is a bad, bad thing for Democrats.

O'Reilly having 5 times as many viewers as Letdown With Keith Olbermann is pretty telling as well.

[Joe Boucher]

What good is a poll taken from only liberals?
Only liberals watch c.n.n. so if you are a pollster and want accurate results don't go with c.n.n. or the n.y.times
etc.

[mainepatsfan]

It's the same reason why they had Kerry winning on election day in 2004.

[D-Chivas]

Wow, it's like Gallup ran over Jack Cafferty while he's riding his bike and then drove off without looking back...

[starfish923]

According to TV Newser:
“In a memo dated Wednesday, March 15, CEO Jim Clifton wrote: ‘We have chosen not to renew our contract with CNN. We have had a great relationship with CNN, but it is not the right alignment for our future.’
"'CNN has far fewer viewers than it did in the past, and we feel that our brand was getting lost and diluted,' Clifton continued. '...We have only about 200,000 viewers during our CNN segments.'"
Apparently, CNN is disputing this, saying that Gallup’s decision had nothing to do with the network’s declining ratings. However, Drudge has gotten an exclusive copy of the actual memo from Clifton. Here is another one of the reasons Clifton listed in his memo for this decision:
3) By dissolving our partnership with CNN we believe that Frank and other Gallup analysts will be seen as more independent so they will be more likely to be invited on a wide variety of television shows rather than primarily linked to CNN. We believe with this new found independence, we will get covered by more broadcast media because we are not the poll of their competitor.
Ouch. Clifton actually said that Gallup no longer wanted to be linked to CNN. Of course, who could blame them?
Clifton also gave a huge boost to the burgeoning importance of the Internet as it pertains to news: “We also will be featured on AOL's front page for news. The AOL e-distribution will likely add more eyeballs per day than all of CNN.” Double ouch.
In a parting shot, Clifton added: “In the big picture, USA Today supplies more than 10x the users per day than CNN.” And growing, Jim. And growing.

[Publius6961]

When you're the only one, yuo can call yourself #1.
No matter how bad you are.

When others compete and excel, the market rules.
I like it!

[RoseofTexas]

"Gallup Drops CNN Due to Low Ratings"

What a GLORIOUS ring that has!! Buh bye to the low rating ChickenNoodleNetwhine!! BAWHAHAHA

[Donald Rumsfeld Fan]

In a parting shot, Clifton added: “In the big picture, USA Today supplies more than 10x the users per day than CNN.” And growing, Jim. And growing.

.It's dead Jim

[Mogollon]

In other words: "We want to be on Fox News"

Lately, it seems that Fox News already has a leftist polling organisation working for them.

[Antoninus]

How long before CNN merges with Al-Jazz?