The baker who beat McDonald's

Times Online ^ | 01/07/06 | Richard Owen in Rome

[Pikamax]

"His speciality fillings include mortadella, mozzarella and eggs or scamorza cheese, eggs, basil and tomato, as well as fèdda, a local version of bruschetta — toasted bread drizzled with olive oil and salt and covered in chopped tomatoes. "

very nice.

[muawiyah]

McDonald's didn't have a chance up against the guy who seems to have invented fast food itself!

[Frank T]

"AFTER a five-year battle, the fast-food giant McDonald’s has retreated from a southern Italian town, defeated by the sheer wholesomeness of a local baker’s bread. The closure of McDonald’s in Altamura, Apulia, was hailed yesterday as a victory for European cuisine against globalised fast food."

And a victory against choice? These zero-sum types think it's an either-or situation.

[i_dont_chat]

Now, I'm hungry. Thanks a lot.

[muir_redwoods]

"toasted bread drizzled with olive oil and salt and covered in chopped tomatoes"

I am so there

[tet68]

The Slow Food society? Now I've heard everything.

Sounds like great bread.

[TexasTransplant]

There were a lot of little stores around New Orleans, Arabi and Chalmette that put Fried Chicken places out of business.

Oh how I miss the food, (not the place)

[saquin]

Well, if people don't want a McDonalds in their town, this is the way to do it. Not "anti-globalism" types throwing bricks through the windows and railing against American imperialism. Just make good cheap food that people like better. Das all. It's all about choice. Nobody's holding a gun to anyone's head.

Good for this guy. His food sounds good. In fact, my mouth is watering.

[sittnick]

And a victory against choice? These zero-sum types think it's an either-or situation.

Actually, it was a victory FOR choice. The locals CHOSE not to patronize McDonalds. (For the record, I eat there regularly myself, though I generally prefer Wendy's among burger joints).

[Revolting cat!]

McDonalds sells food? Who knew?!

[Termite_Commander]

"His speciality fillings include mortadella, mozzarella and eggs or scamorza cheese, eggs, basil and tomato, as well as fèdda, a local version of bruschetta — toasted bread drizzled with olive oil and salt and covered in chopped tomatoes. "
very nice.

Exactly what I was going to say.

[Drammach]

Best bread in the world for more than 1,000 years..

Hard to beat that with a Big Mac..

[cgk]

Ditto... I'm saving this thread for my family. Yum!

[jonrick46]

"His speciality fillings include mortadella, mozzarella and eggs or scamorza cheese, eggs, basil and tomato, as well as fèdda, a local version of bruschetta — toasted bread drizzled with olive oil and salt and covered in chopped tomatoes. "

This description of ingrediants sound delicious. However, the typical American kid would say "YUCK!" and cry for their "Happy Meal."

[billorites]

We were in Florence, Italy last year around Christmas/New Years.

We took our three kids, all 10 or under, into MacDonalds as a reward for good behavior. They let us go to the museums, they got to eat at McD's.

It was a perfect deal and I recommend it to any parent travelling with kids.

p.s. In Europe you can get a Heiniken with your Big Mac.
It just might be a superior culture!

[Drammach]

Actually, make that 2,000 years..

Horace died in 8 BC..

[freedumb2003]

Capitalism works!

Whoda thoughtit?

[pepperdog]

So is he going to open a restaurant here?

[DBeers]

mmmm... A mouth watering news story mmm...

[PastorBooks]

Anyone have a recipe?