Posted on 01/05/2006 10:12:01 AM PST by day10
LOS ANGELES (Reuters) - Take a few leggy California blondes, throw in a passion for luxury cars, plenty of parties, and a distaste for parking your own car.
What have you got? A multimillion-dollar, female valet parking business, where struggling models and actresses dressed in bikinis, miniskirts or lingerie and Santa hats park the cars of the rich and famous in the Los Angeles area.
Beverly Hills, California-based Girls Valet Parking opened for business less than six months ago. This week, it took over its rival, Valet Girls, and announced plans to expand to San Francisco, Las Vegas, San Diego and Phoenix.
"Given the option of hiring acne-riddled teenage boys in red vests, or beautiful and sexy models and actresses trained in safety and hospitality, we're betting our success that restaurants, boutique hotels, clubs and private parties will prefer the latter," company founder Brad Saltzman said on Wednesday.
Saltzman said the privately held company expected 2006 sales in excess of $3 million (1.7 million pounds), rising to $14 million by 2010.
Clients, most of them movie stars and producers, can request a variety of uniforms, including lingerie, bikinis, capri pants, camisoles and miniskirts.
"If it is legal, we will do it, but we draw the line at nudity or topless," Saltzman said.
About half the business is based on requests for women valets dressed in the traditional dark pants and shirt.
Employees are hired through the kind of casting calls traditionally seen in the movie business and there are plenty of applicants. About 260 women showed up recently and six were hired.
For the moment. Eventually, however, he'll move that line.
What about female drivers? Where are the perks for them?
lol, why does it bother me that a blonde actress would be parking someones Bently? ROFLMAO
I suggest a LARGE insurance policy.
You and I should form a partnership. You can post the leggly-blonde stories and I'll post the leftovers. ;o)
PICTURES! I demand pictures.....
For a few extra bucks will the valet help you wear out the back seat??
Inane stuff day10 likes ping.
Works for me!
I resisted going there - glad someone did it for me. LOL
I'm not a valet, but I play one at my job...
I'm not all that crazy.
Well, maybe I am.......
NO pictures anywhere. Drat. I guess you have to live in Beverly Hills and pay them to park your car.
Brad Saltzman is a pretty smart guy. I can't stand the promotion of T&A, but will admit this is a great idea!
You are in good company!
I want on that crazy ping list.
Seems like a no-brainer to me. I drive the kind of car that I really don't want some zit-faced hormone addled yoot anywhere near, much less behind the wheel.
You got it!!!
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