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New Jersey Looks For New State Slogan
WKMG TV NEWS & AP ^ | 11-14-2005

Posted on 11/14/2005 5:50:52 PM PST by Cagey

ATLANTIC CITY, N.J. -- Make us a slogan we can't refuse, the state of New Jersey said. We got your slogan right here, the people replied.

A push to come up with a new slogan for the Garden State has become an excuse to crack New Jersey jokes. Among the not-so-serious entries:

"New Jersey: You Got a Problem With That?"

"NJ: How You Doin'?!"

"Most of Our Elected Officials Have Not Been Indicted."

The search yielded more than 4,000 possibilities in all, many of them attempts to sum up the land of Bruce Springsteen, "The Sopranos" and smelly interstates in one pithy phrase. The deadline for submissions was Monday.

The program began last month after acting Gov. Richard J. Codey rejected a consultant's recommendation -- "New Jersey: We'll Win You Over" -- as too negative. That slogan, developed as part of a $260,000 contract by global image consultants Lippincott Mercer, was shelved a day before it was to be unveiled.

Instead, the state opened the process to the public, establishing a Web site and telephone hot line to receive suggestions, which included the lyrical ("The Ocean, The Motion, The Magic") along with the satirical.

New Jersey, which once used "New Jersey and You: Perfect Together," has not had a new marketing slogan in four years. "Get Away, Without Going Far Away" has been used in the interim, but tourism officials say it does not resonate with out-of-staters.

"We have the opportunity to craft a new message for our tourist literature to reflect the pride we have in our many parks, open spaces, farmlands, quaint villages, boardwalks and beaches and our exciting cities," Codey implored would-be slogan writers on the Web site.

The governor and the state Commerce, Economic Growth and Tourism Commission will "pare down the suggestions and go from there," said Karen Wolfe, a commission spokeswoman.

The state's musical legacy -- Frank Sinatra called New Jersey home, Springsteen still does -- led one person to suggest "From Ol' Blue Eyes to the Boss: Jersey Is Singing Your Song." Another entry: "Born to Fun."

Others found New Jersey's reputation for mobsters, toxic waste sites and lowbrow taste fair game. "Bada Bing! Choose New Jersey" was one suggestion.

The campaign was run by the state, but newspaper columnists, talk radio and "Saturday Night Live" got into the spirit, too. "New Jersey: It Always Smells Like This," one Philadelphia Inquirer reader suggested. "New Jersey: Come Glow With Us," another said.


TOPICS: Government; News/Current Events; US: New Jersey
KEYWORDS: joisey; sopranostan
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To: Cagey

New Jersey, home of the famous Concrete shoes!


21 posted on 11/14/2005 5:58:26 PM PST by tet68 ( " We would not die in that man's company, that fears his fellowship to die with us...." Henry V.)
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To: tet68

New Jersey: "Dem dat's left here don't never come back."


22 posted on 11/14/2005 5:58:32 PM PST by Petronski (Cyborg is the greatest blessing I have ever known.)
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To: Cagey
The garbage state

Bribery State

Land of Pukin

Big Skunk State

The Smells

Stungun State

You Want A ##$%##! Slogan?

I Got Yer ##$%##! Slogan Right Here!

23 posted on 11/14/2005 5:58:58 PM PST by Nachum
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To: Clemenza

"That was me on a thread a few weeks ago."

I loved it. Cuts right to the chase. Unapologetically crass and sort of belligerent.


24 posted on 11/14/2005 5:59:20 PM PST by RegulatorCountry
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To: Cagey

What's wrong with NJ and you: Perfect Together? Why do we need a new one? Anyway, if they do come up with a new one, it should reflect the diversity of the state. NJ: A little bit of everything. We've got farmlands, wetlands, beaches, large cities, small towns, suburbs, rich, poor. For a small state, you're not going to find so many choices as you get in NJ. That's one of the things that makes it great. People who make fun of NJ are just ignorant, and anyone who thinks NJ has cornered the market on corruption is fooling themselves. Look in the mirror.


25 posted on 11/14/2005 5:59:57 PM PST by Huck (:-))
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To: Cagey
Kiss her where it stinks: Linden, NJ
26 posted on 11/14/2005 6:00:15 PM PST by Clemenza (Save My Life I'm Going Down for the Last Time)
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To: Cagey

"My Garr Durn State"


27 posted on 11/14/2005 6:00:18 PM PST by Tall_Texan (HOUSTON ASTROS - NATIONAL LEAGUE CHAMPIONS 2005)
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To: Cagey

New Jersey: At Least It's Not Rhode Island


28 posted on 11/14/2005 6:00:39 PM PST by AnAmericanMother (. . . Ministrix of ye Chace (recess appointment), TTGC Ladies' Auxiliary . . .)
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To: Cagey

New Jersey: We're just west of Spain.


29 posted on 11/14/2005 6:00:57 PM PST by Brilliant
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To: Huck

I like high taxes, do you like high taxes?


30 posted on 11/14/2005 6:01:05 PM PST by Cagey (Some men are Baptists, others Catholics, my father was an Oldsmobile man.)
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To: Clemenza

LOL!


31 posted on 11/14/2005 6:01:34 PM PST by Cagey (Some men are Baptists, others Catholics, my father was an Oldsmobile man.)
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To: Cagey

Property of Jon Corzine


32 posted on 11/14/2005 6:01:40 PM PST by MassachusettsGOP (Massachusetts Republican....A rare breed indeed)
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To: RegulatorCountry

ROTFLMAO!!!

The winner!


33 posted on 11/14/2005 6:01:42 PM PST by tropical
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To: Clemenza

That's the best!


34 posted on 11/14/2005 6:02:18 PM PST by Petronski (Cyborg is the greatest blessing I have ever known.)
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To: Huck

"People who make fun of NJ are just ignorant"

How about "New Jersey: We make more fun than you do."


35 posted on 11/14/2005 6:02:29 PM PST by RegulatorCountry
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To: Huck
I love the Garden State (best diners in the world, great pizza, cool beaches), but, let's face it, it doesn't exactly produce the most honest politicians. Louisiana, however, is far worse.

Everytime I see people talking about how New Jersey is an "upscale" state, I show them that the folks in huge houses in Rumsen and Colts Neck are far outnumbered by the more humble folks in Essex, Hudson, and Union Counties.

36 posted on 11/14/2005 6:02:51 PM PST by Clemenza (Save My Life I'm Going Down for the Last Time)
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To: All

“Joisey, fuhgeddaboudit.”


37 posted on 11/14/2005 6:03:21 PM PST by dighton
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To: Cagey

NJ: Close to Phily, anyway.


38 posted on 11/14/2005 6:03:40 PM PST by Eric in the Ozarks
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To: Cagey

"In New Jersey you leave the gun but get the cannolis"


39 posted on 11/14/2005 6:03:44 PM PST by Semper Paratus
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To: Cagey

My Aunt and Uncle live in Linden. It's no wonder that you can't breath, yet their tomatoes are as big as a basketball.


40 posted on 11/14/2005 6:03:50 PM PST by Clemenza (Save My Life I'm Going Down for the Last Time)
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