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McDonald's lovin' hip-hop look for uniforms
Chicago Sun-Times ^ | 7/6/2005 | Eric Herman

Posted on 07/06/2005 7:22:42 AM PDT by Mike Bates

Would you like fashion with your fries?

Ramping up its bid for a hipper, more youthful image, McDonald's plans to hire top designers to remake its uniforms. The Oak Brook-based hamburger giant recently hired a marketing whiz with ties to the hip-hop community and is contemplating deals with fashion figures ranging from Sean "P. Diddy" Combs to Tommy Hilfiger.

"It would be pretty cool if our employees liked their uniforms so much that they would also want to wear them while they were not working," said McDonald's spokesman Bill Whitman.

McDonald's successful "I'm lovin' it" ad campaign, launched in 2003, used hip-hop music and images of with-it youngsters to broaden the Golden Arches' popularity. Justin Timberlake and Destiny's Child both recorded the "I'm lovin' it" jingle.

SNIP

McDonald's has hired Steve Stoute to guide its fashion quest. Stoute, who started his own entertainment marketing firm, has brokered several partnerships between pop stars and corporations, pairing rapper Jay-Z with Reebok for a new line of shoes, and forging a deal between Hilfiger and Beyonce Knowles for a new perfume. Stoute also brought Timberlake and Destiny's Child aboard for the "I'm lovin' it" campaign.

In redesigning the uniforms, Stoute said he would solicit proposals from Russell Simmons' Phat Farm, Combs' Sean John label, Jay-Z's Rocawear, American Eagle Outfitters, Abercrombie & Fitch, Ralph Lauren's Polo and Giorgio Armani. McDonald's will put one new design in use at a time, but change the look from time to time.

"We're going to work with more than one designer. We're going to keep it current and fresh," Stoute said.

The new uniforms could cost McDonald's as much as $80 million, according to AdAge.com. Whitman said the project was in the early stages and the company had not started negotiations with any designers.

(Excerpt) Read more at suntimes.com ...


TOPICS: Business/Economy; Extended News; News/Current Events
KEYWORDS: business; culture; fastfood; gregdahammerwilliams; mckneecrotchpants; mcpimpsandmchos; mcthugs; outfits; puffdadddy; puffdaddysaysgreg; rap; youwantfrieswiththat
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To: L98Fiero

Ringtones? Why in h*** would anybody in their right mind pay cash money for that?

My daughter tried that -- once. I threatened her within an inch of her life if it happened again.


61 posted on 07/06/2005 11:38:26 AM PDT by GadareneDemoniac
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To: rwfromkansas

You ask them where you are and I'll ask here in Georgia. Let's check back in and compare notes. I think we may be starting to uncover a vast conspiracy -- especially if their stories don't agree.

I tell people that I am the "black hole" of marketing departments because if I really, really like a product it is sure to be discontinued.


62 posted on 07/06/2005 11:42:14 AM PDT by GadareneDemoniac
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To: tscislaw; Zeppelin

I thought we all wanted to BUY the WORLD a coke, not wear the uniform.


63 posted on 07/06/2005 11:42:15 AM PDT by Clemenza (Where is the Genius of Love?)
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To: Tijeras_Slim
Mickey D alumni of the paper hat and barber shirt days here...

Me too! Somewhere, buried in a closet, are dozens of the old paper order sheets with obsolete prices. I'd get a bunch of them for scratch paper every time they changed prices.

Ahhh, the good ol' day of adding up the entire order in your head because the cash register could only ring up the total.

64 posted on 07/06/2005 11:42:22 AM PDT by Hank Rearden (Never allow anyone who could only get a government job attempt to tell you how to run your life.)
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To: Mike Bates

I got busy in a Burger King bathroom, yo...


65 posted on 07/06/2005 11:43:43 AM PDT by Clemenza (Where is the Genius of Love?)
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To: Mike Bates
McDonalds is nasty. If I have to eat fast food, then Chick-fil-A or Wendy's. However, I try my best to avoid all fast food. That stuff will put you in your grave quickly.
66 posted on 07/06/2005 11:44:12 AM PDT by Sprite518
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To: VeniVidiVici
I've got a jones for a Big Mac".

I guess a Jones for a Big Mac is better than a Johnson for a Big Mac.

67 posted on 07/06/2005 11:45:46 AM PDT by csvset
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To: Clemenza

haha that was a dumb one too.


68 posted on 07/06/2005 11:58:53 AM PDT by Zeppelin (If we lose the war on terror... http://www.ebaumsworld.com/waronterrorism.html)
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To: Sprite518
However, I try my best to avoid all fast food. That stuff will put you in your grave quickly.

Wendy survivors:

69 posted on 07/06/2005 12:02:13 PM PDT by Mike Bates (Irish Alzheimer's victim: I only remember the grudges.)
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To: Mike Bates

LOL!


70 posted on 07/06/2005 12:40:44 PM PDT by Sprite518
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To: HamiltonJay
As long as there is an ample supply of brain-dead teenagers beholden to the trend of the week, "cool" will always win out over everything else.

And then of course you have all those not-so-cool people who will be convinced that throwing down a burger at McD's will transform them.

Ah, marketing...

71 posted on 07/06/2005 12:51:59 PM PDT by dbwz
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To: rwfromkansas
Chicken nuggets are good, but burgers aren't.

Chicken McGristle is more like it.

They occasionally have "Mighty Wings" and the good 'ol "McRib" on the menu from time-to-time...and I must admit that those two babies are pretty good.

72 posted on 07/06/2005 12:54:02 PM PDT by Recovering Hermit
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To: Sprite518
"McDonalds is nasty. If I have to eat fast food, then Chick-fil-A or Wendy's. However, I try my best to avoid all fast food. That stuff will put you in your grave quickly.

I had a job that required alot of in-town driving. I ate fast food at least once a day. My blood pressure went from 118/78 to 153/100 in less than a year, and I gained over 20 lbs. Yikes!

73 posted on 07/06/2005 12:56:46 PM PDT by Ranald S. MacKenzie (Its the philosophy, stupid.)
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To: Mike Bates

I'll bet I haven't walked into a McDonalds in over 8 years. As you get a little older, one tends to value their health more.


74 posted on 07/06/2005 1:04:57 PM PDT by Black Tooth
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To: Sprite518
McDonalds is nasty. If I have to eat fast food, then Chick-fil-A or Wendy's. However, I try my best to avoid all fast food. That stuff will put you in your grave quickly.

I agree. See #74

75 posted on 07/06/2005 1:05:59 PM PDT by Black Tooth
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To: Mike Bates

Fads are like fireworks, when all of the edges meet in the middle the whole thing explodes and is forgotten.


76 posted on 07/06/2005 1:06:13 PM PDT by Old Professer (As darkness is the absence of light, evil is the absence of good; innocence is blind.)
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To: TheForceOfOne

That's rather funny, in a tragic way.


77 posted on 07/06/2005 1:07:29 PM PDT by Old Professer (As darkness is the absence of light, evil is the absence of good; innocence is blind.)
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To: Mike Bates

It's a great marketing idea...wearing your uniform as a fashion statement? It's brilliant.


78 posted on 07/06/2005 4:36:17 PM PDT by Hildy
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To: theFIRMbss

She looks like a ho.


79 posted on 07/06/2005 4:43:53 PM PDT by I'm ALL Right!
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To: Mike Bates

After this lovely photo op, the foursome went to a "real" restaurant to dine like civilized people. No kidding.


80 posted on 07/06/2005 4:46:32 PM PDT by I'm ALL Right!
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