Posted on 07/06/2005 7:22:42 AM PDT by Mike Bates
Would you like fashion with your fries?
Ramping up its bid for a hipper, more youthful image, McDonald's plans to hire top designers to remake its uniforms. The Oak Brook-based hamburger giant recently hired a marketing whiz with ties to the hip-hop community and is contemplating deals with fashion figures ranging from Sean "P. Diddy" Combs to Tommy Hilfiger.
"It would be pretty cool if our employees liked their uniforms so much that they would also want to wear them while they were not working," said McDonald's spokesman Bill Whitman.
McDonald's successful "I'm lovin' it" ad campaign, launched in 2003, used hip-hop music and images of with-it youngsters to broaden the Golden Arches' popularity. Justin Timberlake and Destiny's Child both recorded the "I'm lovin' it" jingle.
SNIP
McDonald's has hired Steve Stoute to guide its fashion quest. Stoute, who started his own entertainment marketing firm, has brokered several partnerships between pop stars and corporations, pairing rapper Jay-Z with Reebok for a new line of shoes, and forging a deal between Hilfiger and Beyonce Knowles for a new perfume. Stoute also brought Timberlake and Destiny's Child aboard for the "I'm lovin' it" campaign.
In redesigning the uniforms, Stoute said he would solicit proposals from Russell Simmons' Phat Farm, Combs' Sean John label, Jay-Z's Rocawear, American Eagle Outfitters, Abercrombie & Fitch, Ralph Lauren's Polo and Giorgio Armani. McDonald's will put one new design in use at a time, but change the look from time to time.
"We're going to work with more than one designer. We're going to keep it current and fresh," Stoute said.
The new uniforms could cost McDonald's as much as $80 million, according to AdAge.com. Whitman said the project was in the early stages and the company had not started negotiations with any designers.
(Excerpt) Read more at suntimes.com ...
lol, ok not EVERYONE. but a large number of people bought into the fad.
LOL! You owes me one 'kee-boad mutha fu_kaaah!
Hip-hop has just jumped the shark.
I DID manage to understand part of your message. Yep, that part. :)
I'm sure they'll be "lov'in it" when we see the first picture of a robbery or hold up by someone wearing a hip-hop McDonalds uniform.
Perhaps they should just tell their employees that it's OK to wear their pants around their knees showing their rse crack to customers.
good one!
Can I get a credit for a link though? maybe partial credit :)
I bet if they ring them up and charge taxes no one will care.
Hmmm, they're contemplating the McSag britches, McDroop tops, and McSneakers.
I can't stand the new ad campaign either.
Doubly-so since I ordered a Big Mac and when I sat down to eat it I started reading the box.
On the side it said, "I've got a jones for a Big Mac".
WTF, over?
"Dear McDonalds: Thank you for giving me another reason to avoid your greasy junk."
You got that right. I avoid this hip hop rap crap all I can.
http://www.americanangst.com/dingfries.html What more is there to say?
I agree with you 1000%. What is the deal with cherry pies? I love 'em, too. Krystal is just as bad; I go in and they have a warmer with cherry pies on the sign, but nooooo -- we only have apple!!
I hope somebody out there can solve this mystery, seriously. Maybe American workers are unwilling or unable to grow cherries or something.
When I run for Congress, I WILL investigate this crisis.
So, is McDonald's giving up their slave name, to go along with the thug look?
No. You should know everything about that movie. It's right up there with Citizen Kane and Casablanca as the greatest films of all time.
Maybe they'll look at that with the NEXT $80 million they have to waste.
We're going to work with more than one designer. We're going to keep it current and fresh," Stoute said
Then why hip-hop which is said "so over"
I will vote for you...lol.
I may have to ask McDonald's what happened to their cherry pies. They used to at least be available in some stores. I swear I can't find them anywhere now.
Yet they are still on the stupid menu.
The fact is that black folks have more of a tendency to waste their money on frivolous things than whites. McD's is well aware of that and exploits it in their marketing.
I've noticed that with similar products as well. As you said, mostly frivilous, disposable income-type items. Don't get me started on the pre-paid cell phones.
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