One MORE reason not to buy anything at McDonalds.
Posted on 07/06/2005 7:22:42 AM PDT by Mike Bates
Would you like fashion with your fries?
Ramping up its bid for a hipper, more youthful image, McDonald's plans to hire top designers to remake its uniforms. The Oak Brook-based hamburger giant recently hired a marketing whiz with ties to the hip-hop community and is contemplating deals with fashion figures ranging from Sean "P. Diddy" Combs to Tommy Hilfiger.
"It would be pretty cool if our employees liked their uniforms so much that they would also want to wear them while they were not working," said McDonald's spokesman Bill Whitman.
McDonald's successful "I'm lovin' it" ad campaign, launched in 2003, used hip-hop music and images of with-it youngsters to broaden the Golden Arches' popularity. Justin Timberlake and Destiny's Child both recorded the "I'm lovin' it" jingle.
SNIP
McDonald's has hired Steve Stoute to guide its fashion quest. Stoute, who started his own entertainment marketing firm, has brokered several partnerships between pop stars and corporations, pairing rapper Jay-Z with Reebok for a new line of shoes, and forging a deal between Hilfiger and Beyonce Knowles for a new perfume. Stoute also brought Timberlake and Destiny's Child aboard for the "I'm lovin' it" campaign.
In redesigning the uniforms, Stoute said he would solicit proposals from Russell Simmons' Phat Farm, Combs' Sean John label, Jay-Z's Rocawear, American Eagle Outfitters, Abercrombie & Fitch, Ralph Lauren's Polo and Giorgio Armani. McDonald's will put one new design in use at a time, but change the look from time to time.
"We're going to work with more than one designer. We're going to keep it current and fresh," Stoute said.
The new uniforms could cost McDonald's as much as $80 million, according to AdAge.com. Whitman said the project was in the early stages and the company had not started negotiations with any designers.
(Excerpt) Read more at suntimes.com ...
One MORE reason not to buy anything at McDonalds.
Who cares about the uniforms? I quit eating there because their food preparers don't wear plastic gloves like they do at Wendy's. I'd rather see the gloves than a fancy uniform.....
Booty-size my meal... know what I'm 'saaaaayin?
If I think their whole "Hip Hop" I'm Lovin' It commercial ads are crap, and the taste of that cardboard they call a burger is reconstituted crap, how far behind can be their uniforms (which will more likely take on a Thug look)?
holy crap! hat turned to the wrong side? thats crazy!
however, there's only 2 ways to wear a baseball cap. 1) straight forward, with the brim curved nicely. not flat, and no sharp crease down the middle, just nicely curved. 2) straight backwards (when necessary).
As it is I can't stand walking into a McD's because of their incencent move to be "hip"... not to mention food quality...
I don't want my food served to me, or prepared for me by someone with their underwear showing, or 14 piercings, baggy pants etc...
Frankly I don't want my burger put together from a holding bin either.. I'll wait the wopping 45 seconds for you to cook it on the grill..
Food Quality at McD's was never great, but since they went to this stick it in a holding bin unprepared and put the pieces together when its ordered system... its gotten even worse.
Now they want their employees to look like little gang bangers? Just give me even more reason to go elsewhere.
I'm not worried if the guy behind the counter looks "COOL".. I want them to look clean, somewhat professional, and be courteous. If McD's spent as much time worrying about SERVICE QUALITY and FOOD QUALITY as they seem to be over "coolness" they might actually be something other than "the place you go when you have no other choice."
lol
Ralphie Mae was a prophet.
Good thing you got that registered, otherwise McD's would probably be using it by next month.
I do like their cherry pies and fries though. Chicken nuggets are good, but burgers aren't.
The problem with the cherry pie is that I can't find any McDonald's that actually sell them. All they sell is apple pie.
I don't want a stupid, sick apple pie. I want CHERRY.
I'm so completely hep that I had to Google Ralphie's name. Will have to take your word that he's a prophet.
"I don't want my food served to me, or prepared for me by someone with their underwear showing, or 14 piercings, baggy pants etc... Now they want their employees to look like little gang bangers?"
Ditto that! The first time I heard their new commericial, I couldn't believe it was for McD's! (Can't stand that rap crap!) Now, they are going to have their employees dress like gangsta rappers?? No, thanks! I don't think this ad campaign is going to help them sell their "healthy" menu of fruit and salads to the preppy, health conscious crowd.
Hell, in our small Wisconsin town, half of the drugs sold come thru McDonalds. They might as well dress the part. (Truth in Advertising)
He'll be rappin' AND signifyin'.
should be using that money on a better product
Sort of, but the main objective was to produce fashionable school uniforms.
We did?
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