Posted on 04/25/2005 7:37:51 PM PDT by qam1
On an afternoon in Sacramento, Calif., 147 vehicles are parked outside a theater complex under a hazy spring sky. There are shiny Town Cars and rusty Ford pickup trucks, perky Rav 4s and burly Silverados.
For all their differences in name and prestige, they have one thing in common: Their backsides are pristine. Not one of them sports a single gem of wisdom plastered to a bumper.
Bumper stickers, first used in election campaigns after World War II and once a powerful form of political and cultural expression, can still be found in trinket shops and Internet stores. But fewer and fewer of them seem to be showing up on the backs of cars.
The main reason, observers say, is the increasing political prickliness of Americans. In a divided society, commuters are wary of announcing the way they feel about the president or the war or religion or any other controversial subject.
“The car is the American icon, so there was something wonderful about the bumper sticker,” says Carol Gardner, who traveled the country a decade ago for a book about bumper stickers and the people behind them. “They used to represent the town hall of the American roadway. Now they’re disappearing, and it’s kind of a shame.”
Gardner, whose “Bumper Sticker Wisdom: America’s Pulpit Above the Tail Pipe” (Beyond Words Publishing, $19.95) got national attention when it was published in 1995, has a couple of theories about why fewer people seem to be adorning their cars with messages these days.
“With all of the violence and terrorism in our world today, people just want to be careful about expressing their views,” she says. “They are afraid of the consequences.”
Baby boomers who once plastered their Volkswagen vans with slogans that spoke to issues such as abortion and politics have become more introspective and less activist, notes Gardner, who remains a student of stickers.
“Bumper stickers really became popular in the 1960s when baby boomers were out there taking on all of the issues,” including civil rights and women’s rights, she says. “In the 1990s, the boomers were turning 50 and started buying ‘self-help’ and ‘how to’ books rather than standing up for causes and talking about issues.”
Others point to the fact that more people are driving leased cars or otherwise costly vehicles that they are reluctant to decorate with stickers, which likely will fade, peel and prove difficult to remove.
That helps explain the popularity of the colorful car magnets in the shape of ribbons that promote everything from breast-cancer awareness to supporting the troops. Bumper stickers, observers say, are more likely to end up in cubicles or bulletin boards today than on vehicles.
“We all have nicer cars now,” jokes Deborah Chausse, owner of Evangeline’s gift shop in Sacramento. “I think that’s the reason you rarely see bumper stickers. I know I wouldn’t want to put a sticker on my car that might leave some kind of residue.”
Chausse drives a Lexus.
Sales of bumper stickers have steadily eroded during the past decade as a percentage of all promotional trinkets, including hats and shirts, bags and computer mouse pads, according to an international trade association.
Promotional Products Association International reports that buttons, badges and stickers represented 3.5 percent of sales of such items in 2003, compared with 6.8 percent in 1993.
But although bumper stickers may be less ubiquitous, they do not yet appear to be in danger of going the way of the 8-track tape. Particularly during election years they remain popular, says Bill Prickett of the trade organization.
My all time favorite during the Clinton years - 'Where is Lee Harvey when you really need him?'
Martin -- How about a redisplay of one of your classic bumper stickers for LibFree...you know the one I mean, of course (AND, I am getting around to it, but things are a bit hectic just now).
I find that very hard to believe. I see way too many political stickers for that to be true.
Down here in Florida, I had my W '04 sticker on the back window, right next to my Misfits skull and my Specialized Logo. I used to get some looks in traffic.
And no more "This ccar climbed Mount Washington" on half the cars in New England.
I went into this novelty store in San Antonio and they had a ton of bumper stickers from the sixties. I bought a stack of them. One that I loved was a bright pink one with a peace symbol that said "the sign of the american chicken"
He's self employed. He doesn't have anyone to bitch too.
The only stickers I've had on have said Reagan/Bush, Reagan/Bush, Bush/Quayle, Bush/Quayle, Dole/Kemp, Bush/Cheney, and Bush/Cheney.
I saw one that read "BUMPER STICKER". Wish I had bought it now.
I saw one that read "BUMPER STICKER". Wish I had bought it now.
I would have had Ford/Dole but I didn't have a car then.
My next one is going to be for Stabenow's opponent in 08(Unless it's that Nassar Beydoun joker who gave to her campaign)
Now that the election is over with, there is only one, on the center of my back glass:
If the mood strikes me, I will certainly add another sticker.
I refuse to be cowed by the fear of vandalism, and I don't give a rat's sphincter if a liberal gets road rage* from my sticker.
*(They're usually unarmed, anyway, and I can outrun them easily)
I hope you put it on a couple years earlier than that. :-)
Doh! I was originally going to say "Draft Sanford in 08" and changed my post with airhead Debbie up in 06.
Yeah. They'll key a huge scratch down the side of your car.
They're such nice, friendly people(/s).
My favorite is:
EARTH FIRST! We'll log the other planets later.
I've had a Bush sticker on my rear window since the 2000 election and have no plans to remove it. Get some guts people. BTW, I drive a BMW and am not worried about vandalism.
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