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Despite Media Blitz, Air America Fails - ("Bring it On! You're no Rush Limbaugh!)
NEWSMAX.COM ^ | APRIL 25, 2005 | Carl Limbacher & Staff

Posted on 04/24/2005 8:10:02 PM PDT by CHARLITE

Air America is just a year old and the darling of the liberal media, who've touted it like there's no tomorrow.

Despite the help, Air America may be heading for the dustbin of liberal media history.

Writing in the Los Angeles Times, Brian C. Anderson, senior editor of City Journal and author of the new book "South Park Conservatives: The Revolt Against Liberal Media Bias," says that the "left's answer to conservative talk radio is failing, just as previous efforts to find liberal Rush Limbaughs have failed."

Despite the widely publicized fact that the liberal talk network has grown to 50-plus markets, it pales in comparison with conservative William J. Bennett's morning talk show.

Bennett's program launched at the same time as Air America, and it now reaches nearly 124 markets, including 18 of the top 20, joining the growing ranks of successful right-of-center talk programs (Limbaugh is still the ratings leader, drawing more than 15 million listeners a week), Anderson reveals.

A look at Air America's ratings shows they are "pitifully weak, even in places where you would think they'd be strong," wrote Anderson. "WLIB, its flagship in New York City, has sunk to 24th in the metro area Arbitron ratings -- worse than the all-Caribbean format it replaced .... In the liberal meccas of San Francisco and Los Angeles, Air America is doing lousier still."

Anderson thinks he knows why liberals fare so poorly on the airwaves.

"Successful talk radio is conservative for three reasons:

• "Entertainment value. The top conservative hosts put on snazzy, frequently humorous shows.

• "Fragmentation of the potential audience. Political consultant Dick Morris explains: 'Large percentages of liberals are black and Hispanic, and they now have their own specialized entertainment radio outlets, which they aren't likely to leave for liberal talk radio.'

• "Liberal bias in the old media. That's what birthed talk radio in the first place."

Of course, before the genesis of Air America, liberals had their own radio network: It's called NPR. Unlike conservative networks, which rely on advertising and private means to broadcast, NPR enjoys taxpayer-funded support.


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Government; News/Current Events; Philosophy; Politics/Elections
KEYWORDS: airamerica; airwaves; alfranken; competition; conservatives; failure; liberal; liberaltalkradio; popularity; rushlimbaugh; talkradio
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1 posted on 04/24/2005 8:10:05 PM PDT by CHARLITE
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To: CHARLITE
Air America will be around for quite a while. It serves a valuable purpose for both conservative talkers like Rush and corporate giants like Clear Channel.

For the talkers, AA is insurance against the return of the "Fairness Doctrine". For Clear Channel AA is protection against liberal shake down when and if the Demons return to power.

2 posted on 04/24/2005 8:13:43 PM PDT by FreedomSurge
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To: CHARLITE

"Ha! Ha!"
3 posted on 04/24/2005 8:13:59 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all)
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To: FreedomSurge
For the talkers, AA is insurance against the return of the "Fairness Doctrine". For Clear Channel AA is protection against liberal shake down when and if the Demons return to power.

Given their recent voting habits and sound bites, Air America is also serving as a source of intellectual inspiration for Chris Shays and Goerge Voinovich.

4 posted on 04/24/2005 8:17:54 PM PDT by GoBucks2002
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To: CHARLITE

Reading that article was like trying to eat a third piece of Cheesecake, just too good to finish.

Now that is just plain Rich.

TT


5 posted on 04/24/2005 8:18:38 PM PDT by TexasTransplant (NEMO ME IMPUNE LACESSET)
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To: CHARLITE
I just get tickled pink every time I read about Air America. They could improve their ratings if they changed the name to Air Moscow.

Nam Vet

6 posted on 04/24/2005 8:23:11 PM PDT by Nam Vet (MSM reporters think the MOIST dream they had the night before is a "reliable source".)
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To: CHARLITE

7 posted on 04/24/2005 8:26:01 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all)
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To: CHARLITE
Bennett's program launched at the same time as Air America, and it now reaches nearly 124 markets

Interesting. Air America has had immense publicity, whereas I don't think there has been any mention of Bill Bennett's show at all. Yet he has reached double the number of markets over the same period of time.

Even as a regular visitor to FR, I hadn't even clicked that Bennett had a new show. Evidently people just listen to it instead of talking about it.

8 posted on 04/24/2005 8:26:05 PM PDT by Cicero (Marcus Tullius)
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To: CHARLITE
Air America is just a year old. . .

Are they still on the air?

9 posted on 04/24/2005 8:27:26 PM PDT by Euro-American Scum (A poverty-stricken middle class must be a disarmed middle class)
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To: CHARLITE
Of course, before the genesis of Air America, liberals had their own radio network: It's called NPR. Unlike conservative networks, which rely on advertising and private means to broadcast, NPR enjoys taxpayer-funded support.

Truer words were never..., well you know the rest.

10 posted on 04/24/2005 8:27:30 PM PDT by Last Dakotan
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To: CHARLITE
I saw a Volkswagen bus (vintage 1974ish) today with a sign, made out of electical tape, the size of the whole side of the vehicle advertising the radio station that carries Air America.

They destroyed my favorite radio station (was classic country) when they switched formats last year. I don't remember the date but it was when I went to take my physical exam for my new employer.

11 posted on 04/24/2005 8:28:25 PM PDT by TheErnFormerlyKnownAsBig (You can turn your head away from the Berg video and still hear Al Queda's calls to prayer.)
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To: CHARLITE
"Successful talk radio is conservative for three reasons: "...make that four reasons - Conservatives are more intelligent and better-informed than the typical liberal, and therefore are better able to follow and make sense out of the often complex presentations and arguments offered on talk radio........
12 posted on 04/24/2005 8:35:34 PM PDT by Intolerant in NJ
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To: TheErnFormerlyKnownAsBig
With streaming audio, you're never again dependent on the old sources of media. For links to great conservative shows:

New Media links with lots of conservative streaming audio shows

You'll have to go to launchcast.com for the country music though, I guess.

13 posted on 04/24/2005 8:35:40 PM PDT by jwalburg (If I have not seen as far as others, it is because of the giants standing on my shoulders.)
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To: CHARLITE

Just in time to pick up these "talents" (eh!) and put them on Al Gore's new network...after all, these twits have "experience".


14 posted on 04/24/2005 8:36:01 PM PDT by sierrahome (Department of Redundancy Department)
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To: GoBucks2002

Republican politicians are notoriously weak kneed. We may need another election cycle or two before we get real change.


15 posted on 04/24/2005 8:37:27 PM PDT by FreedomSurge
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To: Cicero

I've heard Bennett's show a few times here in the Boston area but I don't like Bill Bennett so probably won't listen again.

Mike Gallagher and Dennis Prager follow him and I like them better.

The station is WTTT in Boston.

I'm proud to say I've never listened to Air America and never will.


16 posted on 04/24/2005 8:38:03 PM PDT by Mears ("The Killer Queen,caviar and cigarettes")
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To: CHARLITE

Didn't we read Al Gore ( the inventor of the internet ) was ready to launch his much balyhood tv channel soon ?

Perhaps he and Err Amurika can compare notes.


17 posted on 04/24/2005 8:39:08 PM PDT by festus (The constitution may be flawed but its a whole lot better than what we have now.)
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To: FreedomSurge

I expect Soros will keep it going for a good while yet.


18 posted on 04/24/2005 8:43:00 PM PDT by expatpat
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To: CHARLITE

Efforts to reach people who are uniformed and wish to remain that way are useless.


19 posted on 04/24/2005 8:43:35 PM PDT by PGalt
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To: CHARLITE

http://www.rightalk.com

/shamelessselfpromotion


20 posted on 04/24/2005 8:50:00 PM PDT by agitator (...And that no man might buy or sell, save he that had the mark)
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