Posted on 03/26/2005 6:05:59 AM PST by krb
RALEIGH, N.C. -- A month-old company based in Rocky Mount hopes to find success in the very niche market of selling log homes to gays and lesbians.
Justin Porter, the founder of Log Homes for Us, said he noticed a market to sell the homes to gays and lesbians while working for a larger company, of which his firm is now a division.
At log home exhibitions, "I realized one out of every 10 to 15 couples was gay or lesbian couple," Porter said Friday. "And I realized there was no company catering to that demographic."
He guessed -- correctly, he says now -- that the sales people in the industry that he describes as a "a very good ole boy industry" lost interest when they learned they were dealing with a homosexual couple.
Porter, who is gay, describes the response to the limited advertising placed by Log Homes for Us as "unbelievable."
"We're just getting call after call," he said.
Log Homes for Us is a division of The Original Log Cabin Homes Ltd., which began in 1973 and moved its headquarters to Interstate 95 in Rocky Mount in 1987. President Tom Vesce says he envisions Log Homes for Us selling 300 to 400 homes in its first year and accounting for as much as one-sixth of overall sales.
"We've had over the years many, many gay and lesbian customers," Vesce said. "This is an opportunity to acknowledge them publicly and salute that segment in the marketplace."
Log Homes for Us has contracts for more than 75 homes, he said. And the company is working with the developers of Carefree Cove, a private community for homosexuals being built in Zionville. All the homes in the community, located north of Boone, must be log or cedar siding.
Developer Gina Razete said CJR, the company she owns with her partner, Cathy Groene, is building spec homes from Log Homes for Us kits. In addition, the developers will recommend Log Homes for Us to property owners. So far, CJR has sold 54 lots and plans to sell the last 30 or so lots this summer.
Razete and Groene also have formed Pride 5 with three men, a general contracting company that will put together the kits for landowners.
"It's exciting that three gay companies can come together and do business for the gay and lesbian community," Razete said from Fort Myers, Fla., where she and Groene also have developed a community for homosexuals.
It's not that gay and lesbian couples are more interested in log homes than heterosexual couples, but that Log Homes for Us is catering specifically to that market.
With a log home the buyers get "kits" with all the parts of the home that they, or a builder, put together on their own land. "It's a very hands-on project," Porter said. "You're involved in it from the foundation to the roof, from the door knobs to the type of shingles you're going to have."
Log Cabin for Us markets itself with ads that are sleeker and more contemporary than those that the parent company uses, said Porter, adding that homosexual couples tend to buy larger homes than heterosexual couples.
Its Web site makes oblique references to why log homes should appeal to gays and lesbians, saying the Americans who settled the West "owned their own land and were free, both politically and economically."
Ah...err...oh, never mind.
ping
Prime Housing Demographic Ping
I was going to say, this joke is too obvious.
While amusing (and more than a little culturally depressing), this story simply highlights good business sense.
Find a market, serve a market.
Is it a log cabin these people want or a gymnasium sized out-house. Bleck.
Somebody has to say it.
Are you logged on?
Yikes. So he managed to cram a rainbow *and* a pink triangle on the graphic.
Subtle.
That house actually looks really cool. Anyone know how much extra you pay (or how much you save) if you build your own log cabin from a kit?
Great, they will ruin log cabins just like they have ruined rainbows.
How charming.
Gives new meaning to the joke "How far is the Olde Log Inn"
You can knock out that wall between those two adjacent bathrooms and have a log bath house!
Tongue and groove construction, obviously.
LOL! Probably a lot of peg-board in there too...
log homes cost about 100 to 110 dollars per square foot. saving??? depends on what you can do??
How far is the little log inn?
Wonderful. Finally, a place where Jimmy Carter and 'Log Cabin Republicans' can get together and exchange bodily fluids.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.