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Gallup: Online News Hasn't Beaten Old Media -- Yet
Editor & Publisher ^ | December 21, 2004 | Greg Mitchell

Posted on 12/21/2004 12:59:16 PM PST by West Coast Conservative

Americans are more likely to get their news from local TV and newspapers than national sources, according to a Gallup Poll released today. But of all sources, only news on the Internet is gaining in popularity.

The poll found that 51% say they get news from local TV every day, with 44% saying they get it from local newspapers. Lagging are cable news channels, at 39%, and network newscasts, at 36%.

An additional 14% say they get news from newspapers several times a week, bringing that total to 58%.

But every source has fallen somewhat since 2002, with only news on the Internet gaining, from 15% going there every day two years ago to 20% doing so today.

Some sources dropped heavily: National newspapers are off 4%, from 11% to 7%; NPR is off 5%; local TV news is down 6%; network news down 7%; and PBS news plunged 8%. In that company, local newspapers are doing fairly well, only dropping 3%. Cable news dropped 2%.

The percentage of those consulting a newspaper daily was at 54% in 1999, so the falloff has slowed lately.

Contrary to many assessments, young people do not consult Internet news more often than other sources, Gallup found. For those 18 to 29, only 21% said they looked at Web news daily, not much different than the 19% of those 50 to 64 who do so. In that younger age group, local TV news was most popular, at 33% daily usage, with local newspapers just off the pace, at 32%. Both far outdistanced the Net, even among youth.


TOPICS: Culture/Society; Extended News; News/Current Events; Politics/Elections
KEYWORDS: gallup; liberalmedia; media; msm; newmedia; oldmedia; onlinenews

1 posted on 12/21/2004 12:59:17 PM PST by West Coast Conservative
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To: West Coast Conservative

The survey misses the bigger picture. The internet has emerged as a check on the old media and influences how they cover stories.


2 posted on 12/21/2004 1:04:10 PM PST by dirtboy (To make a pearl, you must first irritate an oyster)
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To: West Coast Conservative
Extinction of the dinosaurs...
3 posted on 12/21/2004 1:04:24 PM PST by Edgerunner (Don't pay attention to me, ..I haven't been here long enough to have any credibility...)
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To: West Coast Conservative

Talk radio and net. The majority of my information is obtained from these two sources.

The net comprises a number of conservative and liberal publications. I read from each. Talk radio gives us a voice, and chance to hold a back/forth discussion.

I don't need to listen to local/national cable/public TV to hear the sneer in a voice or the mocking expression of Kerry.


4 posted on 12/21/2004 1:10:09 PM PST by Soul Seeker
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To: dirtboy

'The survey misses the bigger picture. The internet has emerged as a check on the old media and influences how they cover stories.'

Good point. It seems to me that with Internet Media (IM) requiring activity and cognitive engagement, where the OM requires nothing except rudimentary wakefulness on the part of its audience, the most that can be expected from the IM is a balance to the OM. The downside is for that balance to resonate with the masses, they will have to at least marginally adopt cognitive engagement in the medium, something that will never be as pervasive as the OM has become.


5 posted on 12/21/2004 1:14:43 PM PST by OriginalChristian (Christians are being PERSECUTED. It has only just begun...)
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To: West Coast Conservative
Where is the 'internal investigation' into Dan Rather's forged documents????
6 posted on 12/21/2004 1:20:13 PM PST by Mr. K (I support a strong defense policy, but see no reason to conduct it while sober.)
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To: Mr. K
"Where is the 'internal investigation' into Dan Rather's forged documents????"

If it had anything good for CBS in it, it would have been released, so I have to guess that they are "working on it" kind of like they worked on the ANG story.

7 posted on 12/21/2004 1:23:06 PM PST by Bahbah
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To: Bahbah

I know... I just want everyone to remember so CBS can't just hope everyone forgets


8 posted on 12/21/2004 1:24:54 PM PST by Mr. K (I support a strong defense policy, but see no reason to conduct it while sober.)
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To: Mr. K

Good point. What, for instance, is happening with Sandy Burglar.


9 posted on 12/21/2004 1:28:22 PM PST by Bahbah
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To: Bahbah
GOOD POINT TOO!!

WHO IS INVESTIGATING SANDY BERGLAR?

10 posted on 12/21/2004 1:30:28 PM PST by Mr. K (I support a strong defense policy, but see no reason to conduct it while sober.)
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To: West Coast Conservative

In the US over the past 9 years there has been a constant, year after year decline, in the sale of the paper used by newspapers.

The old liars are being run over by the truth.


11 posted on 12/21/2004 1:34:54 PM PST by Pylot
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To: West Coast Conservative
NPR is off 5%

From 1% to -4%.

12 posted on 12/21/2004 1:36:32 PM PST by jazzo
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To: West Coast Conservative

Actually they have beaten it. It is just that old media is so slow in reporting the news that we have yet to see the concession "speech".


13 posted on 12/21/2004 1:38:23 PM PST by rod1 (uired 4 more hours).)
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To: West Coast Conservative
PBS news plunged 8%

From -7% to -15%. LOOOSERS.

14 posted on 12/21/2004 1:41:36 PM PST by jazzo
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To: rod1
Hey rod1,

your comments are unfair. Why last night Dan Blather announced that "if trends continue, the president may hold on to Ohio". However he felt, Like the true journalist he is , it is still too close to call.

15 posted on 12/21/2004 1:46:30 PM PST by jazzo
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To: West Coast Conservative

Only a few crazies like us get their news primarily from the internet. But a great many more either get some news from the internet, or talk to somebody who gets news from the internet.

With a big story like Monica or Rathergate--and most likely the Swiftboat story--the MSM is unable to suppress the news because it gets around by word of mouth as well as directly. With smaller stories, they probably still pretty much succeed.

Also, it depends what you mean by "internet." A lot of people see the headlines at AOL or Yahoo or whatever site they use as a portal, but that's essentially the same as the MSM.


16 posted on 12/21/2004 1:48:49 PM PST by Cicero (Marcus Tullius)
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To: West Coast Conservative

The problem with this pile of liberal crap is that they are not allowing for the fact that the % of VOTERS who go to the big three, The Net, Talk Radio and FOX, has sky rocketed.


17 posted on 12/21/2004 4:05:41 PM PST by jmaroneps37 ( Frist/ Blackwell in 2008 for a landslide: you saw it here first.)
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To: Bahbah
Bump.

What is happening in the HamBurglar investigation???


18 posted on 12/21/2004 5:12:56 PM PST by Paul Ross (1 month to go before Iran has nukes, courtesy AG Khan, North Korea and Red China.)
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To: Cicero
Only a few crazies like us get their news primarily from the internet.

The survey didn't say "primarily." Note that the percentages add up to way more than 100%., which indicates that most people use more than one news source. The story doesn't reflect how many people don't follow news on a daily basis at all, so it's difficult to gauge how much overlap there is.

Also, it depends what you mean by "internet." A lot of people see the headlines at AOL or Yahoo or whatever site they use as a portal, but that's essentially the same as the MSM.

It goes way beyond portals. NYT.com, CNN.com, USAToday.com, local newspaper sites, local TV station sites, etc. account for most of the people who get their news from "the Internet."

I don't have hard numbers to back this up, but I'd wager that a lot of people, especially those who follow news closely, see stories on TV and follow up on the 'Net. And that's the real change -- few news consumers stick to one source any more.
19 posted on 12/31/2004 6:40:15 AM PST by ReignOfError
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To: ReignOfError
It goes way beyond portals. NYT.com, CNN.com, USAToday.com, local newspaper sites, local TV station sites, etc. account for most of the people who get their news from "the Internet."

Those are all basically "old media" accessed through the net, which was the point I was making. People won't necessarily learn anything more from them than from watching TV and reading the newspapers. So it's not time spent on-line but the kind of time spent on-line that counts. The internet as a method of breaking the MSM monopoly (which consists mainly in suppressing news they don't favor and subtly twisting what they report) relies on "new media" sources such as FR, Drudge, blogs, or access to foreign newspapers that previously were only available at great expense to people in large cities. Drudge has a very large following, but he only intermittently reports news that the MSM is trying to cover up. Still, that's very helpful indeed.

20 posted on 12/31/2004 9:52:43 AM PST by Cicero (Marcus Tullius)
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