Skip to comments.(Generation)'X' Will Mark the Spot Again in 2005
Posted on 12/14/2004 9:12:19 AM PST by qam1
Expert Who Noted Shift in Politics and Society as Gen X Took Leadership in 2004, Sees Emergence of Increasingly Values-Driven Society in the Year Ahead
Ann A. Fishman Available for Year-End News Analysis, Predictions
NEW YORK, Dec. 14 /PRNewswire/ -- Stay-at-home moms are "in," and so are genuine heroes. Putting career ahead of family is "out," and so are laissez- faire attitudes toward planning for retirement. These are a few of the important Cultural Trends to watch for in 2005, according to Generational expert Ann Fishman. She says they are the product of a turning point in American society that began in 2004: a shift away from the idealistic, "Me-driven" lifestyle of the Baby Boom Generation, and toward more traditional and results-oriented values of Gen X. Based on Fishman's research into the habits and values of American consumers, Generation X -- the more than 93 million Americans born between 1961 and 1981 -- 2005 will be the year in which Gen X fully asserts itself as the leading force for change in American life.
Fishman said, "The re-emergence of traditional values of stable home life and civic participation that began when Generation X assumed the mantle of leadership in 2004, will continue in 2005 and beyond."
She continued, "Gen Xers have endured divorce, one-parent families, step families, working parents, and latch-key lives. They want to ensure that THEIR children have 'quantity' time as well as quality time, and are concerned with the moral tone and tenor society as a whole." She concluded, "With Generation X in control, we can expect a continually increasing focus on personal and civic responsibility rather than personal rights -- more like Pat Tillman, sacrificing for his country, and fewer like Janet Jackson, "baring it all" on national television for all to see."
As we move into 2005, Fishman believes:
* Genuine heroes are "in" -- Where anti-establishment Baby Boomers created rebels and "anti-heroes," Gen X produced most of the 9-11 firefighters, police and emergency medical personnel, Jeremy Glick and Todd Beamer who brought down the hijacked plane in Pennsylvania, and Pat Tillman who gave up a lucrative NFL contract to join the Army Rangers.
* Appropriateness is appropriate -- and "in" -- and so is minding one's manners -- Xers are the catalyst driving the outrage over Janet Jackson's bare bosom display during last year's Superbowl halftime show and a naked Nicollette Sheridan in a promo for the hit TV show Desperate Housewives. Harvard Business School now offers a course in business etiquette, the Smithsonian offers a multi-week course in manners -- and Gen Xers know they can't get ahead without them.
* Companies will revamp corporate training to accommodate the Gen X workforce -- Xers are steeped in "Internet thinking"... when they visit a chat room, they only know the quality of the idea, not the person's age, religion, color or gender. In the workplace, they expect to be respected for the quality of the idea, even if they've only been on the job for a day. Companies will need to revise training programs to respond to the character of new Generation X employee.
* President Bush's attempt to save Social Security and to revamp the tax code will be a hit with Gen X -- This generation is saving for retirement at almost the same rate as Baby Boomers, in spite of Gen X's relatively young age. Gen Xers value self-reliance. Boomers are better at spending than saving.
According to Fishman, each of these developments reflects the change of course that Gen Xers are mandating for American society: more hard-headed realism, less focus on "Me Generation" values, a greater emphasis on civic responsibility and a practical concern with safeguarding traditional family, religious and societal norms.
She concluded, "As 2004 passes into 2005, it will become clearer and clearer that the big shift in American society is not 'Blue State to Red State' - but 'Baby Boomers to Generation X.''"
About Generation X and Baby Boomers
Generation Xers are "latch-key kids," children of Baby Boomers whose divorce rates were high and who often pursued idealistic civic causes or fast- track jobs at the expense of traditional home environments. Xers had to fend for themselves from an early age and are a generation of practical "survivors" whose attitudes are reflected in their politics, values and consumer preferences.
Baby Boomers are the 79 million Americans who were born between 1943 and 1960. Among other trends, they presided over the relaxation of societal standards in a variety of areas, including the liberalization of rules governing the traditional family, loosening strictures on corporate responsibility and the popularization of the drug culture.
About Ann Fishman and Generational Targeted-Marketing
Ping list for the discussion of the politics and social aspects that directly effects Gen-Reagan/Generation-X (Those born from 1965-1981) including all the spending previous generations (i.e. The Baby Boomers) are doing that Gen-X and Y will end up paying for.
Freep mail me to be added or dropped. See my home page for details and previous articles.
Now I'm confused. Am I a boomer or an X-er? The dates keep changing. Originally, boomers were born through 1964, now they're saying 1960. If that's the case, then I must be an Ex(X)-Boomer (born in '62). ;)
Stay-at-home moms are "in," and so are genuine heroes. Putting career ahead of family is "out," and so are laissez- faire attitudes toward planning for retirement.
That pretty much describes Mr. Ex and me to a "T". He's 30, and I'm 29...we're pretty solidly Gen-X, lol, as are my brothers. I am so glad to see this cultural shift beginning to gain traction. Not all Boomers are/were selfish hedonists who had children as accessories, but so many were that it made a huge impact on us as a generation.
The funny thing is, that even though younger people are trending towards more "traditional" values than our parents, we are also more tolerant at the same time. I think it's a good combination. Just because I am raising my kids to be God-fearing men one day, doesn't mean I want to raise bigots, either.
as an Xer i am very proud of my class. we know that SSi is failing, we know we have to have our own retirement.
once you start taking responsibility for your own actions you end up having a conservative viewpoint in government.
i thinking the DUmmies of the world think that all they have to do is wait for the minorities to take over and they will be in power again. CLUELESS!
what they don't get is self respect and responsibility go WAY beyond color and race. What they don't get is that the Xers came of age during welfare reform. what they don't get is we grew up DURING the peak of Libness and WE are rebelling.
DAMMMMMM!! What did we DO RIGHT???
I was worried about the Xers- but it seems like as they grow up they are growing up.
I suspect as they reach 21 and get out into the world they see no help from their 'me me me' parents, and remember it was like that their whole lives...
Interesting that they seem to think that we're on a course back to traditional values. I hope they're right. This country would be much better off if we could somehow keep our families together and teach our children respect for others.
I don't think those of us who are 21 are Xers. I'm not sure what we are. My parents were probably Xers, or on the cusp. Certainly they're not Boomers.
definition of genX
If you like late 70s disco/early 80s rock maybe you're an early X-er.
I love this! I was in college when the Boomers started labeling us "Gen X". We hated it at first because they said that we were the generation that "stood for nothing". They claimed that we had no passion, values, or desire to fight for a cause and so they labeled us "X" as in nothing. How wrong they were.
The Baby Boom Generation did more to screw up this country than at least the three generations that came before them. Generation X is so far from perfect it's scary, but we realize that our parents generation was one of the most selfish, destructive, and politically naive generation in recent memory and we're trying not to make the same mistakes. Of course, when you're raised by such a dysfunctional bunch you're liable to have some issues yourself, but I'm confident that we'll do our best to overcome some of their attempted conditioning. And most of us put our kids first, not our jobs or our selves.
I know I sound like I must hate my parents. I don't! I'm not a fan of the Boomers, but I love my folks and many of the people of the Boomer Generation who fought against the most destructive elements of their time. They're great people who sacrificially did their best to teach my sister and I in a culture that wasn't always friendly. And more than anything else, they stayed together and gave my sister and I a good example of what a marriage should look like. Actually they weren't even technically Boomers since they were born just as WWII was ending, but they probably would lump themselves in with that generation more than the one before it.
But basically, I'm just thrilled that Generation X is doing such an awesome job of proving it's early critics wrong.
I like 50s jazz, 60s and 70s rock, and can't stand disco. Rap/Hiphop don't even qualify as musical genres in my book. I guess I'm a late boomer...
i like the part about survivors, survivors arent victims. i talk about my childhood and its the same as everyone elses in a way, and i hear about my parents' childhoods and it sounds so nice even though they had to live without. they came home to a warm kitchen with homemade snacks waiting and Mom to give a hug to. boomers in my opinion only dwell on what they were lacking not what they received. i wasnt found lacking for much except for not having parents around. luckily my grandma was always around.
I wonder how long before those screw-ups in Gen Y take control? ;P
"Me-driven" lifestyle of the Baby Boom Generation".
I guess all those years of providing for my family and paying exorbitant taxes so the precious little Xer's could get an education qualify as "me-driven".
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.