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Bush-Cheney '04 Launches New Television Advertisement, "Whatever It Takes"
BC 04 ^ | Oct 27, 2004 | unknown

Posted on 10/27/2004 6:53:09 AM PDT by Mike Fieschko

ARLINGTON, VA -- Today, Bush-Cheney '04 announced the release of the campaign's newest television advertisement, "Whatever It Takes." The ad features the President discussing his resolve to win the War on Terror.

Script For "Whatever It Takes"

President Bush:
These four years have brought moments I could not foresee and will not forget.

I’ve learned first hand that ordering Americans into battle is the hardest decision, even when it is right. I have returned the salute of wounded soldiers who say they were just doing their job.

I have held the children of the fallen who are told their dad or mom is a hero but would rather just have their mom or dad.

I’ve met with the parents and wives and husbands who have received a folded flag. And in those military families, I have seen the character of a great nation.

Because of your service and sacrifice, we are defeating the terrorists where they live and plan and you’re making America safer.

I will never relent in defending America, whatever it takes.

President Bush:
I’m George W. Bush and I approve this message.



TOPICS: News/Current Events; Politics/Elections
KEYWORDS: bushads
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Watch ad from BC 04 main page.
1 posted on 10/27/2004 6:53:09 AM PDT by Mike Fieschko
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To: Mike Fieschko


The only thing I can think of is that Rove's focus groups have shown that this stuff is a winner over Kerry's shrill attacks and they are betting on stuff like this to carry the day.


2 posted on 10/27/2004 6:54:50 AM PDT by Josh in PA
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To: Josh in PA

You always imagine that what the election really comes down to--what each candidate is really all about--comes shining through during the very last days of a campaign.

What a wonderful ad (didn't see it listed on the link?? but the words are wonderful!)!


3 posted on 10/27/2004 6:57:40 AM PDT by Illinois Rep
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To: Mike Fieschko

How I love this man. He is great.
Pray for him people, pray very hard.


4 posted on 10/27/2004 6:57:42 AM PDT by sweetiepiezer (We have to stop Kerry for our grandkids sake!!!!!!!! GO W)
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To: Josh in PA

Great, great ad!


5 posted on 10/27/2004 6:58:02 AM PDT by roses of sharon
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To: Mike Fieschko

FINALLY..a Bush ad with Bush in it!

Bush imprinted himself on Americans as strong leadership. Only the constant, c0nstant harping has drug that down. This will help a WHOLE lot when people go to the voting booth.


6 posted on 10/27/2004 6:58:05 AM PDT by madison46 (Are there kerry Republicans or only Bush Democrats?)
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To: Josh in PA

Josh: I would agree with your analysis. I think they may be seeing the power and effect of the Ashley's Story ad (which I feel is great) and they may be pursuing a last-week strategy of quiet dignity and upbeat patriotism vs. the Kerry shrill "incompetence" strategy.

Maybe after months and months of endless campaigning, the Bush team thinks America wants reassurance instead of yet more anger.

And who am I to argue !!


7 posted on 10/27/2004 6:59:20 AM PDT by UncleSamUSA (the land of the free and the home of the brave)
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To: Illinois Rep

Link is under the words..in message area.


8 posted on 10/27/2004 6:59:29 AM PDT by madison46 (Are there kerry Republicans or only Bush Democrats?)
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To: Mike Fieschko

Excellent ad!


9 posted on 10/27/2004 7:01:05 AM PDT by dubie
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To: madison46

I dunno... I really liked the wolf ad.


10 posted on 10/27/2004 7:02:31 AM PDT by Terabitten (Live as a bastion of freedom and democracy in the midst of the heart of darkness.)
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To: Mike Fieschko

AWESOME!!!!!!!!!!! INSPIRING!!!!!!


11 posted on 10/27/2004 7:02:44 AM PDT by LI conservative
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To: madison46

America always wants optimism over anger, attacks and lies. By showing our President speaking from the heart and showing patriotic optimism America will respond because at the end of the day we want a happy family and not a dysfunctional screaming melee.


12 posted on 10/27/2004 7:02:47 AM PDT by Jose Roberto
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To: UncleSamUSA

You could be right. The switch in tone could re-engage those that are tuning out the election like I start doing. Also, the vast MAJORITY of undecideds are women. These last 3 ads or so, wolves w/woman voice, Ashley (had my neighbor crying when I showed her), and this one really get you. Gets the men too see'ing the American military pride.

Yep, the sudden change in Tone may re=engage the tuned out to his message vs. Mr. doom and gloom


13 posted on 10/27/2004 7:02:54 AM PDT by madison46 (Are there kerry Republicans or only Bush Democrats?)
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To: Josh in PA
What this election comes down to is ---

People don't want to get blowed up.

Except maybe B Clinton, but I digress on that point.
14 posted on 10/27/2004 7:03:23 AM PDT by snooker
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To: Mike Fieschko
This is the most powerful ad I have ever seen in my life. This is the perfect response. This ad will close the deal and win the election.
15 posted on 10/27/2004 7:03:35 AM PDT by Tennessean4Bush (An optimist believes we live in the best of all possible worlds, a pessimist fears this is true.)
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To: Mike Fieschko

One word. Wow!

Great Ad.


16 posted on 10/27/2004 7:04:13 AM PDT by gridlock (BARKEEP: Why the long face? HORSE: Ha ha, old joke. BARKEEP: Not you, I was talking to JF'n Kerry!)
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To: Mike Fieschko

Much, if not all, of the words came from the acceptance speech, which I loved.


17 posted on 10/27/2004 7:05:10 AM PDT by rudy45
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To: rudy45

The video is on www.georgewbush.com


18 posted on 10/27/2004 7:05:46 AM PDT by samson1097
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To: samson1097

Sorry, I hadn't seen somebody already posted a link


19 posted on 10/27/2004 7:06:18 AM PDT by samson1097
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To: Mike Fieschko
The choice has always been crystal clear:

A Commander-in-Chief vs. A Complainer-in-Chief

20 posted on 10/27/2004 7:07:24 AM PDT by DTogo (U.S. out of the U.N. & U.N out of the U.S.)
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