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To: Congressman Billybob

Streaming can become an expensive venture. Several alternatives exist. One is 'on demand' video or audio. Several internet 'provider sources' exist for whatever the venue is.

Such a venture would take planning and financial backing. A clear plan could avoid such a venture becoming another 'Air America.'

Sounds like a good idea.


5 posted on 05/23/2004 9:42:50 AM PDT by TomGuy (Clintonites have such good hind-sight because they had their heads up their hind-ends 8 years.)
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To: TomGuy
From the outside, it looks like the "planners" of Air America believed it could generate substantial ad revenues from day one. They had staffs of 20 each in Chicago and L.A. for selling ad space.

The competent way to plan is that the enterprise will earn zero money in its first six months. That way, the effort will not be strangled in its financial crib, like Air America.

Also, one has to begin with a realistic definition of one's potential audience. To my view, this is aimed at poliitical junkies, who amount to about 1% of the total TV audience. But keeping the budget under control will allow success with that standard.

John / Billybob

19 posted on 05/23/2004 10:31:16 AM PDT by Congressman Billybob (www.ArmorforCongress.com Visit. Join. Help. Please.)
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