[Congressman Billybob]

From the outside, it looks like the "planners" of Air America believed it could generate substantial ad revenues from day one. They had staffs of 20 each in Chicago and L.A. for selling ad space.

The competent way to plan is that the enterprise will earn zero money in its first six months. That way, the effort will not be strangled in its financial crib, like Air America.

Also, one has to begin with a realistic definition of one's potential audience. To my view, this is aimed at poliitical junkies, who amount to about 1% of the total TV audience. But keeping the budget under control will allow success with that standard.

John / Billybob

[Pegita]

The potential for the political junkies to direct "misguided" family and friends to a no-nonsense form of truth cannot be misunderestimated ... this is powerful stuff.

[George Smiley]

From the outside, it looks like the "planners" of Air America believed it could generate substantial ad revenues from day one. They had staffs of 20 each in Chicago and L.A. for selling ad space.

But of course.

It's that Park Avenue/Riverside Drive mentality.

"All the people in my social circle are liberal, therefore everyone else must be liberal except for a few of those extremist nutcases out in the sticks."