[mhking]

The Bud Light dog and the Pepsi Bear

 

How commercials ranked

Advertisers paid a record $2.3 million per 30-second spot to get their ads in the game. The rankings:

10 most popular
Company	Description	Score
Bud Light	Owners demonstrate how their dogs fetch Bud Light.	9.04
Pepsi	Bears find food and an empty Pepsi cooler in a cabin.	8.88
Budweiser	Donkey dreams of being a Clydesdale.	8.83
Bud Light	A romantic sleigh ride goes amiss.	8.62
Frito-Lay	Grandma and Grandpa fight over a bag of Lay's.	8.50
7Up	Rolling slam-dunk contest.	8.45
Bud Light	Dale Earnhardt Jr. returns lipstick.	8.34
Budweiser	Referee tunes out coach angry over call.	8.18
Bud Light	Cedric gets an unexpected spa treatment.	8.07
Nextel	Dale Earnhardt Jr. scores TD in racer.	7.89
The rest
Bud Light	A man's pet monkey makes a move on date.	7.85
Chevrolet	Kids eat soap for uttering expletive at sight of new Chevy pickup.	7.73
Sierra Mist	Man and dog jump from apartment into ice water pitchers.	7.58
America Online	Mikey makes an Evel Knievel jump.	7.52
Pepsi	Pepsi, waitress help restore man's faith in love. Spike Lee directs.	7.45
Pepsi	Young Jimi Hendrix chooses Pepsi over Coke.	7.45
Charmin	P&G's bear switches Charmin for football player's towel.	7.41
Sierra Mist	Bagpiper in parade cools off in a creative way.	7.32
Anheuser-Busch	Tim McGraw for a designated driver message.	7.30
America Online	Mikey goes back in time.	7.10
Visa	U.S. Olympic women's volleyball team plays in snow.	7.05
Chevrolet	Tall athletes appear small in new Aveo.	7.04
Walt Disney Studios	Trailer for The Ladykillers.	6.97
Anheuser-Busch	Responsibility message for ID.	6.92
Warner Bros.	Trailer for Troy.	6.92
MasterCard	Homer Simpson adds crude humor to "priceless" ad.	6.88
Dodge	DaimlerChrysler's new spot for 2005 Magnum.	6.87
Cadillac	Cadillac SRX	6.81
America Online	Mikey makes an Evel Knievel jump. (replay)	6.79
Sony Pictures	Trailer for 50 First Dates.	6.75
Staples	Office workers trade pastries for office supplies.	6.68
Warner Bros.	Trailer for Starsky & Hutch.	6.68
Cadillac	Four Caddy models leave behind turbulent path.	6.63
Office of National Drug Control Policy	Peers, parents try to stop drug users through "Early Intervention."	6.63
NFL One	Ad promotes volunteerism.	6.53
Walt Disney Studios	Trailer for Miracle.	6.52
America Online	Mikey gets launched.	6.47
Philip Morris	Smoking-prevention ad.	6.44
Mitsubishi	New spot for launch of 2004 Galant.	6.40
Microsoft	Helping kids achieve potential.	6.38
Sony Pictures	Trailer for Secret Window.	6.38
Honda	Pilot owner raised by wolves.	6.35
Walt Disney Studios	Trailer for Hidalgo.	6.34
Gillette	Black-and-white images show men enjoying life.	6.21
FedEx	Alien office worker tricks boss.	6.16
Walt Disney Studios	Trailer for The Alamo.	6.16
Levitra	Mike Ditka promotes Bayer and GlaxoSmithKline's new ED drug.	5.99
Cadillac	Cadillac SRX. (replay)	5.98
Pepsi	Pepsi, iTunes show kids prosecuted for unauthorized music downloads.	5.90
IBM	Muhammad Ali tells kid to shake up the world.	5.85
Universal Studios	Trailer for Van Helsing.	5.85
Expedia	A husband and wife plan a trip to New York City.	5.84
H&R Block	Puzzled taxpayers seek financial advice from Willie Nelson doll.	5.78
Monster	Boss and applicant get ready for interview.	5.73
American Legacy	Scientist outlines the "safety" of phony shards of glass company.	5.70
5 least popular
Monster	Sleepy workers get ready for jobs.	5.69
AIG Insurance	Insurance game plan for life.	5.30
Cialis	Eli Lilly shows romantic scenes with couples.	5.29
Schick	Quattro's "Power of Four."	5.16
Levitra	Ditka again in shortened "challenge" ad.	4.08

[mhking]

I liked the top ten (though I had seen the Earnhardt ad before). What did you think?

Just damn.

If you want on the list, FReepmail me. This IS a high-volume PING list...

[camle]

I dunno. I thought the gas-passing horse was a hoot!

[Dane]

Pepsi clawed its way to the No. 2 slot with a spot featuring a bear that disguises itself as a grizzled bear hunter to pass a check for Pepsi at a convenience store.

I guess it's just me why I thought this one was not that good, but who gets carded for Pepsi?(The end of the commercial shows the bear dressed up in clothes and the store clerk cards him).

[I still care]

I never rated horses farting or kids cursing high on my "fun" list.

The ads this year had no charm - they were an excursion into the Ren and Stimpy, American Pie school of grossness.

I especially like the comment by the Chevy guy saying consumers thought the ad with the kid saying "Holy S***" intelligent and charming.

But what do I know - they certainly weren't marketing to me. I don't buy Bud, viagra or chevys.

[ItsOurTimeNow]

Referee tunes out coach angry over call.

Funniest one of the whole night. Especially for my friends who ask me how I can ever manage to work with 4 loud female associates sitting in the same area as I.

I've become the master of "tuning out".

[PLK]

The AOL commercials were totally funny, but if you aren't a fan of the TV show, you may not get it it all.

Hands-down the Staples ad was the funniest - but again, if you have never had to deal with an anal Materials Management manager at work, you may not get it.

[Hillarys Gate Cult]

Link to view most of the commercials;

http://www.ifilm.com/?sctn=collections&pg=superbowl2004

[sirchtruth]

With out a doubt the "Budweiser - Referee tunes out coach angry over call" absolutely blew every other one out of the water!.

I can't believe it wasn't in at least the top 5?

[Helen]

Commercials focusing on crotch humor, so-called entertainers focusing on crotch grabbing and breast exposure. What a statement! What a sick, shabby statement. What a disservice to the Superbowl.

[Agnes Heep]

Utter crap.

[Savage Beast]

I got a kick out of crude humor in highschool and at the college fraternity house, and it's still fun, under the circumstances, such as around a bunch of men.

But I am offended by crude humor under inappropriate circumstances, such as prime time television--including the Superbowl.

I didn't think the commercials about the flatulent horse or the dog that bites the man in the crotch, for that matter, were funny, cute, or amusing. They were tasteless.

I liked the Pepsi commercial about the bears and the A-B commercial about the donkey.

[DouglasKC]

Anheuser-Busch flexed its marketing muscle to claim six of Ad Meter's top 10. Several of its ads had an almost frat-house overtone that included bathroom humor.

I thought most of them were lewd and crude. The best ones were the AOL ones with the "American Choppers" boys because that show is the best show on TV.

[PogySailor]

Wasn't there a commercial for the new Ford GT? I know I saw one during the 1st quarter.

My fav was the Pepsi "Bear gets carded" add. My wife had stepped out of the room and knew she missed a good one from my howls of laughter. The only other one I liked was the donkey wanting to be on the Clydesdale team.

[Age of Reason]

Who cares about this crap.

Throw out your TV's and get a life.

[mitchbert]

I'm going to date myself here...

I still miss the Master Padlock ad.

[XJarhead]

The gassy horse was a ripoff of an old Seinfeld episose. You'd figure they could be a bit more original when they're paying that much for the ads.

[Darnright]

"His pedigreed border collie is outperformed by a working stiff's mutt that bites the yuppie's crotch to get him to give up his Bud Light."

Uh, guys? That's no mutt, that's a pedigreed Border Terrier. Gotcha.

[Hank Rearden]

I'm still amazed at how much crappy beer must be consumed in this country to pay for those hyperexpensive ads. I wouldn't drink Bud, Coors, Miller or any of their variations on a bet. Weaselpee, all of them.

[redhead]

They left out the best: The Orange County Choppers ads for AOL. I don't like AOL, but I love to watch the family at OCC. Fun stuff.

[Rate_Determining_Step]

Only one commercial mattered.

All words are useless beyond this point.