Hilton Hires TRUE Agency to Handle 2004 Diversity Advertising Campaign

BEVERLY HILLS, Calif. -- Hilton Hotels Corporation announced today that it has hired minority-owned TRUE Agency, Los Angeles to administer its 2004 Diversity advertising campaign.

The focus of the 2004 Diversity campaign will be a continuing effort to increase awareness of the Hilton commitment to diversity; expose minority and female entrepreneurs to the Hilton Hotel Owner/ Franchise Development program; and attract minority-and-women-owned business to the Hilton Supplier Diversity Program. The assignment includes print and online creative advertising, as well as media planning and placement.

"We're looking forward to attention-grabbing creative and the marketing plan integration we know will come from working with TRUE. They demonstrated a clear understanding of our objectives, and presented a campaign that creates a unique positioning for our Diversity programs," said Floyd Pitts, senior director, diversity programs for Hilton Hotels Corporation.

Established in 2002, TRUE Agency is a strategic and creative agency specialized in targeting Transcultural(TM) markets. TRUE Agency services lifestyle-oriented brands, from diverse industries. TRUE Agency defines Transculturalism(TM) as an evolution beyond race-based market paradigms. Transculturalism(TM): def. - "unlimited, dynamic, uncompartmentalized, and beyond known cultural boundaries."

I have a three theories about diversity in my workplace.
One is that the company does it to cover their own arses in case of discrimination/harassment suits. They can hold mandatory classes and then they can say we were told and we, as individuals, are responsible.
Second, I think the diversity council is used to give trouble makers an outlet for their energy: namely to harass the troops. That way they might leave management alone.
Of course, HR is largely to blame for hiring perverts and misfits who are just aching for a chance to be offended and then "get a case". Which brings me to the third theory: HR is hiring perverts and losers for a good laugh at our expense. Our HR recently hired a "woman" who used to be a man. Obviously a mentally disturbed individual. It caused problems in the ladies restroom, among other places. The sick bast*rds at HR must have had a good laugh at that.
In today's workplace, weirdos must not be offended. Screw everyone else.

BEVERLY HILLS 90210, Calif. -- Paris Hilton Corporation announced today that she has hired minority-owned TRUE STUD Agency, Los Angeles to administer her 2004 Diversity Gigilo campaign.

The focus of the 2004 Diversity Gigilo campaign will be a continuing effort to increase awareness of Paris Hilton's commitment to diversity; exposing minority and female entrepreneurs in the nude with Paris Hilton as part of an Owner/ Franchise Development Film-Noir program; and provide attractive minority-and-women-owned businesses to the Hilton Supplier Diversity University Girls Program. The assignment includes print centerfold and online creative posing, as well as position planning and member placement.

"We're looking forward to b*tt-grabbing creative, and the marketing plan integration we know will come from working with TRUE STUDS. They demonstrated a clear understanding of our needs for sustained vigorous action, and presented a sizeable and lengthy "campaign" that creates a unique positioning for our Diversity programs girls," said Floyd de Longo, senior director, stud diversity programs for Paris Hilton Corporation.

Established in 1969, TRUE STUD Agency is a strategically placed and creative film agency specialized in targeting Transcultural(TM) markets. TRUE STUD Agency services lifestyle-oriented broads, from diverse ethnicities. TRUE STUD Agency defines Transculturalism(TM) as an evolution beyond race-based trysting paradigms. Transculturalism(TM): def. - "unlimited, dynamic, uncompartmentalized, and beyond known cultural boundaries, with superior booty."

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