CBS REJECTS ANTI-BUSH SUPER BOWL COMMERCIAL

Ad Age ^ | January 15, 2004 | Ira Teinowitz

[Prodigal Son]

WASHINGTON (AdAge.com) -- Viacom's CBS today rejected a request from liberal group MoveOn to air a 30-second anti-President Bush ad during the Super Bowl, saying the spot violated the network's policy against running issue advocacy advertising.

Network policy A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad's specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network.

A MoveOn spokesperson said the group hopes to appeal the decision within CBS.

Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration's fiscal policies.

Anti-Bush contest MoveOn is airing a 60-second version the commercial, which was selected through a contest calling for anti-Bush ads, in advance of President Bush's State of the Union address Jan. 20. The group has purchased $300,000 worth of air time on Time Warner's CNN that starts Jan. 17 and runs through Jan. 21.

[raccoonradio]

PETA's ad was also rejected:

"The PETA ad shows two scantily clad women snuggling up to a meat-eating pizza delivery man. "Meat can cause impotence," the screen reads after the rendezvous fails.

"CBS also said the PETA spot raised "significant taste concerns"

[LisaMalia]

Meanwhile, is it too early for next years Super Bowl winner prediction?

Never too early. I pick the Bengals.

Looks like CBS is getting a clue, finally. They also rejected a PETA ad. The fur will fly on that one (pun intended).

[Lazamataz]

What is untrue about the ad? It asks who will pay for President Bush's trillion dollar deficit, and indicates that our children will have to pay for it. It's a legitimate criticism of a Republican White House and a Republican Congress, neither of which seem to comprehend the concept of "spending restraint" or "fiscal responsibility".

I don't have much problem with the contents of this ad, but having a group air it who would happily embrace 5 times that level of deficit is particularly galling.

[Rainmist]

Which teams are in the Superbowl this year ?

[DanTheAdmin]

"Personally, I pee or go to the kitchen during the commercials and at half time..."

Careful you don't get those confused...

[Chad Fairbanks]

Hope it's the Pats, but in a pinch any AFC Team will do ;0)

[gathersnomoss]

"The group has purchased $300,000 worth of air time on Time Warner's CNN that starts Jan. 17 and runs through Jan. 21."

Just another reason NOT to watch CNN. Good work guy's. Your advertisers should try switching to FOX! That is where I get my product information/ News.

[EdReform]

Over at the DUmp

LOL!

[Quilla]

Although billed as humor, check out this ad (if you can handle the filthy language). I wouldn't put it past CNN to air it.

http://www.liberaloasis.com/bushin41point2.htm

[LurkedLongEnough]

CBS is closely watching the reaction to the publicity over the pulled ad, is my guess.

How many outraged over possiblity of the ad running vs. how many outrages over censorship.

[BushisTheMan]

Produced as a personal project by Charlie Fisher, creative director of the Copenhagen, Denmark, office of Publicis Groupe ad agency Leo Burnett, the spot is critical of the Bush administration's fiscal policies.

So why is a foreigner allowed to stick his foreign nose into American politics?

[jragan2001]

I am at least thankful that FOX won't have the Super Bowl
coverage this year, especially how Cris Collinsworth and
Terry Bradshaw have run their mouths like babbling kids
about Rush Limbaugh.

[BushisTheMan]

Soros loser

[Prodigal Son]

So why is a foreigner allowed to stick his foreign nose into American politics?

I imagine we're going to hear more about this before it's all over with.

[PoisedWoman]

Right. Let them run it at the Superbowl and become the most hated group in the USA.

[lilylangtree]

Didn't think pro-RAT CBS would turn down anything from the liberals. Interesting!

[Denver Ditdat]

So why is a foreigner allowed to stick his foreign nose into American politics?

KOA 850 in Denver had a short piece about the ad this morning. Apparently Mr. Fisher is an American and former Denver resident who is now working overseas.

[BushisTheMan]

Thanks...actually I hadn't read the whole thread and later saw that another FReeper had stated that.

Guess I'll just say that this loser can stay in Denmark then.

[Excuse_My_Bellicosity]

A CBS spokesman said the decision against broadcasting the spot had nothing to do with either the Super Bowl or the ad's specific issue but was because the network has had a long-term policy not to air issue ads anywhere on the network they got their asses handed to them by conservatives over Michael Jackson and their bashing of Ronald Reagan.

[gortklattu]

Hey, they have Dan Rather. They don't need MoveOn.org commercials.