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Businesses hungry for slice of the low-carb pie (Atkins)
St. Petersburg Times ^ | October 24, 2003 | BENITA D. NEWTON

Posted on 10/24/2003 2:01:27 PM PDT by Cincinatus' Wife

A growing group of stores and restaurants expand offerings for people following Atkins and similar diets.


Isaiah and Maureen Copeland plan to open Copeland's Low Carb Cuisine Saturday in St. Petersburg. The store will offer everything from microwavable pork rinds and candy bars to books and tortillas.

Isaiah and Maureen Copeland plan to open Copeland's Low Carb Cuisine Saturday in St. Petersburg. The store will offer everything from microwavable pork rinds and candy bars to books and tortillas

Don Currie, a Tampa information technology project manager, has lost 41 pounds since Aug. 10 on the Atkins plan and has another 9 pounds or so to go.

He has developed tricks for staying on target when dining out, making sure the bread basket never makes it to the table and asking for an extra plate to put aside what he's not going to eat.

Still, he admits that eating out low carb-style isn't easy.

"The world is geared toward high carb, low fat foods," Currie said. "But I tried that, and I was 230 pounds. A little bit of effort is worth a lot."

Currie now has the option of going to a growing group of stores and restaurants in the Tampa Bay area that are expanding their menus and shelves to accommodate folks following Atkins, South Beach or other diets that call for a sharp decrease in carbs found in flour, sugar, rice, pasta, potatoes and many fruits. At Jason's Deli in Tampa, he said, the wait staff "doesn't bat an eye" when he asks for a breadless sandwich.

As more businesses scurry to get a slice of the profits being made on low carbohydrate products, one of the first Tampa Bay restaurants to design and market a menu as appropriate for low carb, high fat Atkins dieters still prides itself on its low fat, organic food.

In fact, the NK Cafe, or the Natural Kitchen, as it is known to its older customers, doesn't even serve red meat, a staple of low carb eaters. But Rita Hattab, the owner of the Tampa bistro, said its reputation for light lunches has been a plus.

"I think a lot of people come in who have eaten their fill of steak," said Hattab, who lost a significant amount of weight on the diet herself. "They want something that's not going to make their teeth hurt."

Although it has been selling its popular low carb cheesecakes for about a year, the NK Cafe began offering daily Atkins specials about a month ago, cycling through about 20 low carb recipes such as chicken stroganoff and Dijon chicken.

While the Atkins specials account for only about 5 percent of her business, Hattab said it has definitely been worth it.

"We realized that our menu has always been in line with the South Beach diet, with its low fat proteins and simple carbs, but we had to do some tweaking for Atkins," said Hattab, who designed the menu after she had so many customer requests. "During these tough economic times, we're glad we thought of it."

Reducing carb intake through diets like Atkins and South Beach forces the body to burn fat for energy. Studies published this year by the New England Journal of Medicine and the Harvard School of Public Health have helped dismiss questions about the effectiveness of the diet and fears that lowering carbs and increasing fat will lead to sky-high cholesterol.

Many who have tried the diet don't need much coaxing. Dr. Atkins' New Diet Revolution has been on the New York Times Best Seller's List for years, and Miami cardiologist Arthur Agatston's The South Beach Diet, published this year, already has spent 27 weeks on the list. Even TV personality Dr. Phil has come out with a low carb plan, The Ultimate Weight Solution, that is selling like hotcakes.

The popularity of such books helped inspire the managers of Haslam's Book Store in St. Petersburg to devote a couple of aisles to low carb food products that include cereal, pasta, desserts and snack foods. Co-owner Ray Hinst said so many customers were buying books and asking where they could find the products that Hinst decided to just stock them himself.

"We're not really in the food business, but we've found that stocking products is part and parcel of selling the program and the books," said Hinst, who experienced the frustration with finding low carb products firsthand since he and several members of his staff and family were on the diet. "It's one of the few diets that allow you to indulge yourself with things you crave every day, but you have to be able to find those things."

Maureen Copeland, a registered nurse, was so impressed by the effect that a low carb plan had on her weight and diabetes that she decided to open a store of her own. Copeland's Low Carb Cuisine, which will sell everything from microwavable pork rinds and candy bars to books and tortillas, is scheduled to open its doors Saturday in St. Petersburg.

"I was really getting frustrated because I could never find low carb products, and even when I bought online, the variety wasn't great and shipping and handling makes it really expensive," Copeland said. "And sometimes, you just have to have that piece of chocolate."

Eventually, she wants to offer bulk foods like low-carb flour and nuts, so that people can buy everything they need for one dish in one spot. "It'll be all low carb and sugar free, but it'll be something different," she said.

At Gigi's Italian Restaurant, which has locations in South Pasadena, Treasure Island and St. Pete Beach, diners may choose from a variety of items on its low-carb corner, including pizza made from a whole wheat crust, a bunless bacon cheeseburger plate, and filet mignon.

"It's been going pretty well," day chef Ed James said. "People keep coming back for more."

Michael Vanderburg, owner of Cafe European in Tampa, estimates that about 70 percent of his customers are on some form of a low carb diet. He said it has become even more pronounced since Dr. Robert Atkins died in April. While Vanderburg doesn't plan to design any special menus, the restaurant does tailor the existing meals to the carb cutters' wishes. "We have lots of potatoes and rice stocked up," Vanderburg said. "It eats into profits a bit, because it's more expensive to buy vegetables. But we do what we can."


The marquee at Sunset Grille, at Dr. Martin Luther King Jr. Street and 30th Avenue N in St. Petersburg, advertises specials for dieters. Owner Kay Evers said she sells from 10 to 20 of the specials each day, which account for about 20 percent of her lunch business.

Kay Evers, owner of Sunset Grille in St. Petersburg, said being receptive to such customer needs is vital to staying in business. About six months ago, the restaurant began offering Atkins daily specials such as grilled tuna steak, prime rib and grouper.

She sells from 10 to 20 of the specials each day, which account for about 20 percent of her lunch business. But if customers decide they'd rather have Tuesday's special on a Thursday, or just a bunless cheeseburger with a side of tomatoes, the restaurant doesn't have a problem fixing it up.

Meanwhile, Blimpie International is test-marketing a Carb Counter line of low-carb sandwiches and salads, and Hardee's is feeling out a low-carb burger. Don Pablos, which has three Tampa Bay locations, recently introduced low-carb Mexican fare, including fajitas made with smoked chicken, mahi mahi or black Angus sirloin wrapped in a lettuce leaf.

Bill Gieseking, director of marketing at Pepin Distributing in Tampa, said Budweiser had expected its low carb beer, Michelob Ultra, to be a niche beverage and to be sold at about 40 percent of its restaurants and bars and 75 percent of its stores. Instead, 90 percent of stores and 63 percent of bars in Tampa Bay keep the 95 calorie, 2.6-carb beer in stock.

"It's been phenomenal, surpassing everybody's expectations," Gieseking said. "Low carb products are very hot, and I don't see any end to this."

- Benita Newton can be reached at bnewton@sptimes.com or 727 893-8318


TOPICS: Business/Economy; Culture/Society; Front Page News; Miscellaneous; News/Current Events
KEYWORDS: atkins; lowcarb; pie; turass
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To: randita
Thanks for the testimonial!

I've been drinking Miller Lite mostly these days.. It's the most palatable of the "lite" beers I have found.

I used to be on my feet for hours a day ( years doing Nursing Assistant stuff) and then worked for a time at my daughter's school as a lunch-room/playground monitor. Lots of running around! Ate like a horse and weighed 110.

And then I lost that job.... and well, I am 40-something and only 4'11 ".
The weight began creeping on, and on ME, an extra 10 pounds looks like 30 on a "normal" person! LOL!

I am a carnivore and like my meat , so maybe this will be good for me.

Tia

( Proud member of PETA ~ "People Eating Tasty Animals"! )

41 posted on 10/24/2003 4:24:31 PM PDT by tiamat ("Just a Bronze-Age Gal, Trapped in a Techno World!")
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To: tiamat
GREAT!....there are all kinds of helpful websites, this one is nice!

We also have our famous Chef poster Carbo, I will look for his threads for you! Gotta Gq!

42 posted on 10/24/2003 4:26:03 PM PDT by GrandMoM ("Without prayer, the hand of GOD stops, BUT, with prayer the hand of GOD moves !!!)
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To: Cincinatus' Wife
Someone explain the biology behind Atkins to me, if they could. Doesn't all food energy basically get broken down into saccharides anyway during digestion/metabolism? (cellular respiration)

Why would eating mostly protein cause one to lose weight which it apparently does ecause I have seen many people with fabulous results.

It just doesn't make sense to me, I tend to think it is because you are so limited in what you can eat that you are inclined to lose weight.

43 posted on 10/24/2003 4:31:09 PM PDT by riri
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To: Nov3
Today is day three of South Beach for me. This A.M. I was down 3.5 pounds. I have felt very little hunger - usually due to skipping the "mandatory" snacks. I am praying for this to work, because somehow I 'let' myself get 50 pounds too heavy.
44 posted on 10/24/2003 4:37:46 PM PDT by Aeronaut (In my humble opinion, the new expression for backing down from a fight should be called 'frenching')
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To: riri
Basically your liver is either storing food away (making you fat) or mobilizing fat to use (liposis). The most important factor in what your liver is doing is your insulin level. If your insulin level is high your liver will take the excess sugars and fats in you bloodstream and convert them to body fat. If it is low the opposite happens.

The amount of carbs you eat determines your insulin level. If you eat few carbs your body stays in a fat burning mode all the time instead of only when your body has exhausted its carbs (when you are binging over 75-100 grams a day).

Read Atkins or Protien Power for a complete discussion or read the web.

45 posted on 10/24/2003 4:39:27 PM PDT by Nov3 (one day at a time since 10/12/1984)
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To: Aeronaut
I haven't read the South Beach book but I understand it is very similar. Stick with it. It works and becomes painless after a while. You will get to where you detest sugary food!
46 posted on 10/24/2003 4:42:08 PM PDT by Nov3 (one day at a time since 10/12/1984)
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To: carlo3b
Ping
47 posted on 10/24/2003 4:44:16 PM PDT by jellybean ( :))
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To: GrandMoM
Why Thank You!
That's very nice of you! :-)

Carlo ( and others ) were very sweet about giving recipes for my daughter's 4-H competitions this summer. She won Blue Ribbons and Honers on them all!

Tia

48 posted on 10/24/2003 4:46:29 PM PDT by tiamat ("Just a Bronze-Age Gal, Trapped in a Techno World!")
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To: Cincinatus' Wife
I saw a nutritionist a few weeks ago, a woman with whom I had gone to school years ago. She admitted that the entire field of professional nutrition had been made to look like monkeys, and that some of their recommendations (hi-carb diets) did more harm than good.

She supports limiting high-glycemic index foods such as bread and potatoes, and now realizes that meat and fat are not the bugaboos she had been taught to avoid, but still thinks there is a place for slowly digestible complex carbohydrates. And she still favors a high intake of vegetables and fruit, which I cannot dispute.

-ccm

49 posted on 10/24/2003 5:01:06 PM PDT by ccmay
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To: Nov3; TomB
You are plain wrong. You can't see the forest because of the trees. I don't have the time to argue this much further but in the next few years you will see a great deal of retreat on the "fatten up the cow style of dieting" (high carb).

Here, argue with this Harvard guy about whether or not excess carbohydrates are making us fat


You're still misinformed. You can add mass, whether in muscle or fat, only if you're taking in more than you're burning. Businesses will promote anything that they believe will bring them added customers whether it be appealing to the scientifically-baseless Adkins wackiness or to "environmentally-friendly," "green," "safe for the ozone layer," crap. And I'll still put my University of Chicago Ph.D. against a grade-inflated Harvard guy. As far as Harvard goes, remember Al Gore.
50 posted on 10/24/2003 7:37:54 PM PDT by aruanan
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To: Cincinatus' Wife
Yes, I do know about those kind of jeans!

I have a pair of pants like that. I wore them the other weekend while galavanting around town. Thank you, SouthBeach!

51 posted on 10/24/2003 7:46:49 PM PDT by radiohead
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To: aruanan
As far as Harvard goes, remember Al Gore.

Pretty much indisputable.

You can add mass, whether in muscle or fat, only if you're taking in more than you're burning.

That is very true. However if you take in more calories than you burn you will not necessarily gain weight. The calorie is a calorie theory is PURE BS. I have eaten 3000+ calories a day early into low carbing and lost weight incredibly fast and I assure you I was not using three thousand calories!

I know you guys can't admit you are wrong so you will have to admit pieces of the low carb truth until you can act like it is what you have been saying all along. It will be hard to explain the pasta is a diet food premise however!

Oh you show how much research you have done when you call it ADkins

52 posted on 10/24/2003 7:55:08 PM PDT by Nov3 (one day at a time since 10/12/1984)
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To: riri; tiamat; GrandMoM
I tend to think it is because you are so limited in what you can eat that you are inclined to lose weight.

Have a look at some of Carlo's recipes and you'll see that you're not limited by what you can eat...

All aboard.. We're getting on track toa healthier LIFE!

Get series about HEALTHY, and LOW CARB FOOD

Lets get the SKINNY on the Atkins Diet

Hurry, GET ON BOARD the LOWCARB, and OTHER HEALTH LIVING TRAIN, is leaving the station..

THE DIET WARS, a Battle of the SEXES.. How LowCarb can this go?

53 posted on 10/24/2003 9:00:27 PM PDT by jellybean ( :))
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To: Cincinatus' Wife
What am I doing wrong? I've been on it for 2 1/2 weeks and I've maybe lost 5 pounds. I eat meat, a couple of veggies...not huge amounts..mostly meat. I don't get it. Will someone please give me the first two weeks eating plan and then what to add after that?
54 posted on 10/24/2003 11:11:06 PM PDT by ETERNAL WARMING
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To: GatĂșn(CraigIsaMangoTreeLawyer)
Hi Gatún,

I haven't been to St. Pete for about 7 years. I went to jr. high and high school there. Wolfies had it right with those huge piles of meat!

55 posted on 10/24/2003 11:34:44 PM PDT by Cincinatus' Wife
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To: ccmay
I think the problem is, there is no "one size fits all" and that doesn't fit nicely into a plan. We all burn food differently. As Atkins teaches, after you begin losing weight, add foods back slowly so you can see which ones are more likely to pack on the pounds. Then you can modify your diet accordingly.

It was interesting to hear what your nutritionist friend said.

56 posted on 10/24/2003 11:43:46 PM PDT by Cincinatus' Wife
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To: riri
Atkins

It is anything but limited.

57 posted on 10/24/2003 11:45:07 PM PDT by Cincinatus' Wife
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To: ETERNAL WARMING
Go to the Atkins LINK in the post above. Don't be discouraged, I didn't lose as fast as many others, and 5 pounds is nothing to sneeze at! There is a lot of information at the site that will help. Also read some of the old LINKS here on FR (Here's one). And remember to DRINK a lot of water when you're on Atkins.
58 posted on 10/24/2003 11:51:04 PM PDT by Cincinatus' Wife
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To: ETERNAL WARMING
If you haven't read Atkins' "New Diet Revolution", you should. I bet you're eating carbs you're not aware of, especially from certain fruits and vegetables. Make sure you take appropriate vitamin supplements, too. I just use plain multivitamins; Centrum clone from Costco.

And be patient; some people start off with rapid loss, others take a little while to get rolling. For most people, it does seem to work. I'm down 47 lbs in 6 months; now losing about 7 lbs/month. But sometimes nothing happens for a week or two, than wham - 3 lbs. gone in a couple of days.

59 posted on 10/24/2003 11:57:48 PM PDT by Hank Rearden (Dick Gephardt. Before he dicks you.)
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To: jellybean
Hi Jellybean!

Thanks for the links!

Tia

60 posted on 10/25/2003 4:50:47 AM PDT by tiamat ("Just a Bronze-Age Gal, Trapped in a Techno World!")
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