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Mitt Romney's swing-state ad spend looks like a loser's strategy
The Guardian ^ | September 7, 2012 | Harry J. Enten

Posted on 09/09/2012 12:42:46 AM PDT by 2ndDivisionVet

After a week when the American media gave saturation coverage to the Democratic national convention, Mitt Romney has responded by buying his own air time. His latest television ad buys, totalling $4.5m, is targeted at the states of Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, and Virginia. No one can fault Romney for going on the air in these states. They are all winnable for either candidate, and they were won by George W Bush at least once.

The issue is that Romney is leaving himself with little room for error. If you assign the states to the candidate who is leading in the polls outside the ad states, you get a map that looks like this.

(GRAPHIC AT LINK)

By that map, President Obama holds a clear advantage – with 247 electoral votes to Mitt Romney's 191. Obama has 18 ways to reach 270 electoral votes, while Romney can name only 11 winning combinations. The arithmetic also dictates that Romney must win the state of Florida. If he doesn't, Obama has won a second term.

If we assign Nevada, where Romney hasn't led in a poll since April 2011, to President Obama, the math becomes even less forgiving for the Republican nominee. Now, Romney must win both Florida and Ohio. And that leaves Romney with only five ways to thread the needle.

Such a game-plan is nothing new in presidential campaigns. Michael_Dukakis tried the "18-state strategy" in 1988. Dukakis, of course, didn't come close, and lost 40 states. John_Kerry's swing-state effort in 2004 is another analogue. Kerry needed to win two of the three upper midwest states (Iowa, Minnesota, Wisconsin), plus Pennsylvania and either Florida or Ohio. Kerry managed parts one and two, to get to 252 electoral votes, but failed to take either Florida or Ohio...

(Excerpt) Read more at guardian.co.uk ...


TOPICS: Campaign News; Polls; State and Local
KEYWORDS: 2012; 2012swingstates; ads; obama; polls; romney; romney2012
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To: Ingtar
Philadelphia machine was not in full swing

But this is the first year that PA has a photo ID law for voting. That should make a difference in the Phila. tally.

21 posted on 09/09/2012 3:14:33 AM PDT by Abby4116
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To: 9YearLurker

Not yet. According to WaPo, he is planning to in second wave.


22 posted on 09/09/2012 3:17:04 AM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually (Hendrix))
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To: LS; JLS

My understanding was that there were legal reasons he had to wait until after the R convention to access much of his money pot. Waiting until all the noise from the D convention subsided, and not giving the Dems the ability to attack his ad campaign from their convention floor, would seem to make good sense. Along with the conventional wisdom that “most people don’t pay attention to the Presidential race until after Labor Day,” and you have a number of good reasons for the campaign to not start the big advertizing push until about now.


23 posted on 09/09/2012 3:28:33 AM PDT by FreedomPoster (Islam delenda est)
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Comment #24 Removed by Moderator

To: LS

Good.

I think they’re hitting the states with the earliest early voting first, but that does seem to be what the article is going by.


25 posted on 09/09/2012 3:59:14 AM PDT by 9YearLurker
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To: 2ndDivisionVet

Hate to say it but Romney will lose bigtime . Another fall guy a la McPain . Worst POTUS in history and he is still behind in the polls . Then you have voter fraud which adds another 2-3% to Obama . Mitt running a milquetoast campaign thus far . Doesn’t look good .


26 posted on 09/09/2012 4:23:40 AM PDT by sushiman
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To: 2ndDivisionVet

It’s a loser’s strategy because the is NO way to defeat 0bama. At first I though Romney would win, but then I looked at the state of the nation and believe no one can defeat 0bama and believe another Republican will NEVER be elected again. Even Ronald Reagan would lose to 0bama today. There are several reasons why.

1) This no where near the same country it was 1980. Patriotism is no existent. More and more Americans hate their country and agree with 0bama apologetic attitude. Education has been decline for 40 years and alot of dumbed down people now vote.

2) Image/Celebrity. Modern media has changes Americans outlook. The issues don’t matter (economy, gas prices, etc). What does matter is image. 0bamam is the American Idol President. Job approval does not matter. Favorability/Popularity does matter and 0bama is still overwhelmingly popular. People like his cool, fist bumping, hip hop image. They love his wife and her carefully structured appearances on Leno, Letterman and ICarly. To America, this a cool couple to have in the White House. Mitt and Ann Romney are just too square and too white to win people over.

3) Minorities. They dominate the electoral landscape. Blacks and Latino’s hate Republicans. A vast majority of them either promote a criminal lifestyle or demand free food and housing. 0bama promises this to them and plus the see him as one of them.

Mark my words, although in a sane world 0bama should lose in a landslide, the opposite will happen. He will win in a landslide. I do think Romney will do two states better than McCain (picking up NC and IN) but everything else 0bama won in 2008 will go for 0bama again, by a bigger margin. Even if Romney outdoes 0bama in the debates, it doesn’t matter. The articles and post debates scripts are already written and they all say 0bama won the debate and that is how people will make up their minds,

I think now 0bama will win 56% -59% of the popular vote.

Any talk of a Romney win is whistling past the graveyard.


27 posted on 09/09/2012 4:25:06 AM PDT by GR_Jr. ("On Nov.6 I guess I will swallow that bitter pill called Mitt Romney...only to stop 0bama")
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To: GR_Jr.

I respectfully disagree.

On one condition: The GOP must stop whining and get out in force for Romney.

VOTE.

If we do, we win. If we do not we lose.

It’s that simple.


28 posted on 09/09/2012 4:32:03 AM PDT by Cringing Negativism Network (America doesn't need any new laws. America needs freedom!)
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To: 2ndDivisionVet

The Democrats took Wisconsin by about half a percentage point in 2000 and 2004. With Ryan on the ticket the odds of Romney taking it go up significantly. If the Republicans take Wisconsin and Virginia then they don’t need Ohio.


29 posted on 09/09/2012 4:32:10 AM PDT by Delhi Rebels (There was a row in Silver Street - the regiments was out.)
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To: 2ndDivisionVet

RCP has MI and WI in the toss up catagory. Basically, if Obama and Romney hold all their “leaning” states, then Romney needs to win FL, NC, VA and OH, plus any other toss up state to get to 270.

http://www.realclearpolitics.com/epolls/2012/president/2012_elections_electoral_college_map.html


30 posted on 09/09/2012 4:32:27 AM PDT by Hugin ("Most times a man'll tell you his bad intentions, if you listen and let yourself hear."---Open Range)
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To: All

Romney is a numbers guy and he’s also a cheap SOB and a business consultant. There is no way they will authorize the spending of valuable resources in a place where the data says it will not have an effect. Even if that effect is to force Obama to spend his dwindling resources defending what they though was a safe state instead of a true swing state, it’s a winner.


31 posted on 09/09/2012 4:39:26 AM PDT by newnhdad (Where will you be during the Election Riots of 2012/2013?)
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To: GR_Jr.
man drink some coffee or get some you gotta be a little more positive
32 posted on 09/09/2012 4:39:32 AM PDT by jneesy (rough seas make skillful sailors)
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To: FreedomPoster

Right. They were prohibited from spending certain money before a certain time.


33 posted on 09/09/2012 4:40:52 AM PDT by LS ("Castles Made of Sand, Fall in the Sea . . . Eventually (Hendrix))
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To: Mad Dawgg

Filthadelphia.


34 posted on 09/09/2012 4:41:55 AM PDT by central_va ( I won't be reconstructed and I do not give a damn.)
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To: 2ndDivisionVet
Virtually every swing state is trending toward Romney....add that to the fact that Romney has the money advantage now and it looks like it could be ugly for “O”. Obama had one chance and that was to knock Romney out early with the negative crap.....He didn't do it!!!
35 posted on 09/09/2012 4:43:39 AM PDT by ontap
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To: Fresh Wind
Pennsylvania elected a Republican governor in 2010 by a margin of 8.8% and a Republican senator in 2010 by a margin of 2.0%. How does O-Bah-Mah have a lock on Pennsylvania?

2010 was not a presidential election year. Republicans running statewide in Pennsylvania do better in off-year elections. What that suggests to me is that when the Dems crank up the Philadelphia vote-fraud machine, they can 'steal' and election that is within a point -- maybe 2 points.

36 posted on 09/09/2012 4:58:09 AM PDT by Tallguy (It's all 'Fun and Games' until somebody loses an eye!)
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To: JLS

By your count ignores realities. 1st thing is advertising has been pulled in MI and PA. Like with everything follow the money. WI has had some small superpac buys but nothing from Romney yet.

The democrats bounce out of the convention is huge. Nate Siler (yes I know he is liberal) who nailed 08 and 10 elections has Romney with a 20% chance only as of today. Stories have leaked from the Romney campaign today internal trackings show a high single digit lead for Obama in Ohio which would all but finish Romney.

I have been posting all summer how the Romney campaign should be prosecuted for political malpractice. The democrats have been doing all the messaging. The economy still poor and you can’t move the needle at all? Between taxes, Bain, and women’s issues Romney has been responding ( and not very well) all summer.

We get to the conventions and if it was not obvious before it was certainly obvious in Tampa, WE DO NOT LIKE ROMNEY. There was no enthusiasm for this horrible candidate that was picked by the party elders.

We of course make jokes but the democrats love Obama. There convention was enthusiastic and very well managed with every speaker and issue framed as they wanted. Look I like Christie but his speech was about him not electing Romney.

The convention bounce will end up being 5-7 points. With those numbers we are in 08 territory. I will work for local and state candidates. In my opinion Romney is done. The race was lost in the summer.


37 posted on 09/09/2012 5:03:28 AM PDT by chopperjc
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To: sushiman
Mitt running a milquetoast campaign thus far . Doesn’t look good .

That's one way of looking at it. I agree that it is frustrating to watch. But the 'professionals' that run campaigns will tell you that the challenger to a sitting president must position himself as an "acceptable alternative" to the incumbent. IOW's in any re-election bid the first step in the public's 2-Step decision is asking the question, "Does the president deserve re-election?" So Romney is focusing his resources on making himself look like "Mr. Fixit" for the economy, thereby making himself appear the acceptable alternative.

38 posted on 09/09/2012 5:07:39 AM PDT by Tallguy (It's all 'Fun and Games' until somebody loses an eye!)
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To: chopperjc

Wrong.

Romney has a huge war-chest he’s only now allowed to use.

Lighten up. And support our guy.

Not to mention his (fabulous) VP candidate. :D


39 posted on 09/09/2012 5:08:45 AM PDT by Cringing Negativism Network (America doesn't need any new laws. America needs freedom!)
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To: 2ndDivisionVet

IMHO I think Romneys going in totally on only the Economy and Ignoring such Issues as Fast and Furious is a Losing Strategy.
You are dealing with the most Radical America Hating Individuals this country has ever seen,they Have NO shame or Scruples,and as the old adage goes, Figures dont lie but Liars sure can figure. Obama and his Cohorts such as Bill Clinton,now going on the Campaign Trail for the Liar in Chief,will twist every statement and figure to their advantage. Add to that the fact,like it or not,the MORONS in this country love the Impeached,perjuring Womanizer and accused Rapist,as well as The Kenyan More than Romney,so couple all that with an Adoring Media covering your lies and either doubling down on them or just ignoring rebuttles and you are going to Lose.
The least Romney could have tried to make Obama explain how thousands of automatic Weapons were shipped From American Gun Shops across the Border to the Most Barbaric Drug Cartels, where they ended up being used to Slaughter Mexicans as well as American Border agents.
How does Obama get away with his Attorney General ,whose agencies he Runs, were in Charge of this and he is Held in Contempt of Congress and as Yet has Not turned over the Papers Congress has Requested?
Holder has said he found out about this by seeing it on the News or reading about it in the Newspaper,and Obama did not know anything about it? At Least FORCE him in front of the American People offer LAME excuses!
Let me Answer my own question, He gets away with it because we are either being played for Suckers and The fix is in for Obama to win,Romney does not want to win,or he just does not want to admit to himself who these Radicals are that he is running against.
Myself I dont think he is that dumb,he is just Afraid to do what must be done, to expose Obama as the Radical America hating Individual he is. Never the less,either reason spells defeat for the entire Country and a Horrible Future.


40 posted on 09/09/2012 5:08:54 AM PDT by ballplayer
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