Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

‘Sydney Sweeney, this is what women in sport look like’: female athletes lead backlash against viral advert
The Guardian ^ | September 14, 2026 | Sean Ingle

Posted on 09/14/2026 6:34:33 PM PDT by MinorityRepublican

The US actor Sydney Sweeney is facing a backlash from female Olympians and other athletes, who have accused her of demeaning and sexualising women’s sports by appearing in a controversial advert for a sports prediction company.

In the viral commercial for Novig, which was viewed more than 22 million times in the first two days of its release, Sweeney’s nude body is covered by footballs, basketballs, and other sports equipment, as she tells users they can bet on “just sports”. After saying “sports” nine times, she appears topless on a pool table, before saying: “You can’t trade this, I just look good here.”

The advert has led to a storm of protest led by the British sprinter Amy Hunt, who won four European Championship gold medals last month. After finishing fourth in the 200m at the World Athletics Ultimate Championship on Sunday evening, Hunt said: “Sydney Sweeney, this is what women in sport look like: 21.4. Muscles. Hard work, blood, sweat, tears. This is a beautiful evening.”

That was a reference to Melissa Jefferson-Wooden’s winning time of 21.47 seconds, the fourth-fastest women’s 200m, and Hunt went on to reveal the painful realities she and other sports stars faced. “When you’re a woman in sport, it’s not pretty,” she said. “It’s not glamorous. It’s not sexy all the time, definitely.

“There’s some low moments. Even turning up to this championship, my period started yesterday, so that’s not really ideal, and that’s not ever what you try to really plan for.”

The British Olympic cycling gold medallist Sophie Capewell was also deeply critical of the advert. “Imagine a world where sexualised representation isn’t the most popular way of seeing women in sport,” Capewell said on social media.

(Excerpt) Read more at theguardian.com ...


TOPICS: Society; Sports
KEYWORDS:
Message from Jim Robinson:

Dear FRiends,

We need your continuing support to keep FR funded. Your donations are our sole source of funding. No sugar daddies, no advertisers, no paid memberships, no commercial sales, no gimmicks, no tax subsidies. No spam, no pop-ups, no ad trackers.

If you enjoy using FR and agree it's a worthwhile endeavor, please consider making a contribution today:

Click here: to donate by Credit Card

Or here: to donate by PayPal

Or by mail to: Free Republic, LLC - PO Box 9771 - Fresno, CA 93794

Thank you very much and God bless you,

Jim


Navigation: use the links below to view more comments.
first 1-2021-4041-43 next last

1 posted on 09/14/2026 6:34:33 PM PDT by MinorityRepublican
[ Post Reply | Private Reply | View Replies]

To: MinorityRepublican

....and men watch women’s beach volleyball for their skill....


2 posted on 09/14/2026 6:35:13 PM PDT by Organic Panic ( )
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

Women SHOULD be sexualized. It’s life. Just look at the animal kingdom. Running Bear drowned wanting it. Nothing will change. Some can’t handle it.


3 posted on 09/14/2026 6:36:56 PM PDT by DIRTYSECRET
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

It might help if you weren’t 80% lesbians.


4 posted on 09/14/2026 6:37:50 PM PDT by Freedumb
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican
Even turning up to this championship, my period started yesterday

Why are these women being forced to perform like seals in the first place, and why are people being shoved into watching it?

5 posted on 09/14/2026 6:38:19 PM PDT by BenLurkin (The above is not a statement of fact. It is opinion or satire. Or both.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

10 to 1 none of these hags spoke out about men playing in women’s sports


6 posted on 09/14/2026 6:40:53 PM PDT by God luvs America
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

Liberals don’t want us to be attractive, or funny. So when we are better than they are, they attack us. In fact, we are ORDERS of magnitude more attractive and more funny than they are.


7 posted on 09/14/2026 6:41:18 PM PDT by Eccl 10:2 (Prov 3:5 --- "Trust in the Lord with all your heart, and lean not on your own understanding")
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

Everybody is always asking “What do women want?”

There is absolutely no mystery about what men want.


8 posted on 09/14/2026 6:41:44 PM PDT by Jeff Chandler (The issue is never the issue. The issue is always the revolution.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

Don’t piss off the lesbians.


9 posted on 09/14/2026 6:45:23 PM PDT by HIDEK6 (God bless Donald Trump)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

Sweeney never claimed she was an athlete. Women don’t like attractive women.


10 posted on 09/14/2026 6:46:00 PM PDT by ConservaTexan (February 6, 1911/June 14, 1944)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican
“Imagine a world where sexualised representation isn't the most popular way of seeing women in sport,” Capewell said on social media.”

I would not want to live in such a dystopian society.

11 posted on 09/14/2026 6:46:06 PM PDT by Governor Dinwiddie ( O give thanks unto the Lord, for He is gracious, and his mercy endures forever. — Psalm 106)
[ Post Reply | Private Reply | To 1 | View Replies]

To: BenLurkin
“… why are people being shoved into watching it? ”

Who is being shoved? Turn off the fracking tv for goodness sake, put the phone down. Any of the modern life trash I ingest I do so willingly, no one can force me to watch anything. “People” ought to grow up and not worry so much about missing out on what’s essentially trash and brain rot.
12 posted on 09/14/2026 6:47:28 PM PDT by The Louiswu (USA FIRST...USA FOREVER)
[ Post Reply | Private Reply | To 5 | View Replies]

To: MinorityRepublican

She’s an Artist! Can’t to respect ART?


13 posted on 09/14/2026 6:48:42 PM PDT by pgobrien (Trump - not a politician .....a Leader!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican; SaveFerris

14 posted on 09/14/2026 6:49:07 PM PDT by dfwgator ("I am Charlie Kirk!")
[ Post Reply | Private Reply | To 1 | View Replies]

To: Freedumb

Q: How many lesbians does it take to screw in a lightbulb?

A: That’s not funny.


15 posted on 09/14/2026 6:50:28 PM PDT by Disambiguator
[ Post Reply | Private Reply | To 4 | View Replies]

To: MinorityRepublican

Bs effect


16 posted on 09/14/2026 6:51:43 PM PDT by joshua c (collectivism has many names but the result is the same; the state is primary, the citizen is a slave)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MinorityRepublican

“””””Sydney Sweeney is facing a backlash from female Olympians and other athletes,””””””

Not liberal athletes, or feminist athletes, or left-wing athletes, or any kind of activists.

If someone was doing something leftist and ran into opposition from athletes, you know that they would have political labels.


17 posted on 09/14/2026 6:51:51 PM PDT by ansel12
[ Post Reply | Private Reply | To 1 | View Replies]

To: ConservaTexan
Sweeney never claimed she was an athlete. Women don’t like attractive women.

Yep, this is pure jelousy.

18 posted on 09/14/2026 6:54:11 PM PDT by ETCM (“There is no security, no safety, in the appeasement of evil.” — Ronald Reagan)
[ Post Reply | Private Reply | To 10 | View Replies]

To: MinorityRepublican

Somehow, I’m 100% certain that Sydney Sweeney’s career will survive this. All of you ‘sports’ lesbians can cuddle up together and cry about it. *SNORT*

https://www.youtube.com/watch?v=LCDOPlOpGRU

OMG! You see HALF a boob at best.

Marketing 101. You’re selling the SIZZLE, NOT the STEAK.


19 posted on 09/14/2026 6:55:11 PM PDT by Diana in Wisconsin (I don't have, 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: DIRTYSECRET

Jesus would beg to differ.


20 posted on 09/14/2026 6:56:08 PM PDT by DoodleBob (Gravity's waiting period is about 9.8 m/s²)
[ Post Reply | Private Reply | To 3 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-43 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson