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Posted on 06/27/2026 4:46:32 AM PDT by DoodleBob
MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be understood, the company's Chief Product Development Officer Gianmaria Fulgenzi said on Thursday.
The €550,000 ($626,000) Luce is a four-door, five-seat family car which has baffled fans and commentators alike, as it looks nothing like the Italian marque's usual fare of low-slung, petrol-powered sports cars.
Its styling, largely the work of former Apple designers Jony Ive and Marc Newson, has provoked endless unflattering memes on social media, including some that compared it to a vacuum cleaner.
"A car like this needs to be seen - and seen a lot - it needs to be digested, right? Otherwise your mind rejects certain solutions, it shuts them out," Fulgenzi said on the sidelines of a tech event in Milan organised by Siemens.
Ferrari has shrugged off the criticism of its latest offering, insisting that customer interest is strong, and denying reports that it is forcing top clients to buy the Luce to qualify for the purchase of other limited-edition models.
(Excerpt) Read more at reuters.com ...
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Well, I would gladly drive it IF FERRARI GAVE IT TO ME AND PAID THE TAXES AND INSURANCE.
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