Posted on 03/25/2026 3:49:46 PM PDT by CondoleezzaProtege
Dubai chocolate has become one of the most talked-about food phenomena on social media. Behind this ultra-indulgent bar lies a recent history, rooted in Middle Eastern culinary tradition and propelled to fame at lightning speed by TikTok.
Dubai Chocolate was created in 2021 by Fix Dessert Chocolatier, a boutique based in Dubai. Its creator, Sarah Hamouda, an engineer of British-Egyptian origin, teamed up with chef Nouel Catis Omamalin with a simple but bold idea: to transform the experience of knafeh, an iconic Middle Eastern dessert made with kadaif [editor’s note: fresh angel hair], cheese, butter, and pistachios or walnuts, topped with syrup, into a modern chocolate bar. The flagship product, called “Can’t Get Knafeh of It,” remains a niche item, sold in limited quantities and mainly to a local clientele.
Its DNA lies in its composition. This milk chocolate bar contains a generous pistachio cream center, enriched with tahini, the famous sesame paste. Inside, there is also kataifi, a finely shredded filo pastry that provides a striking crunchy contrast. This combination creates an unusual sensory experience: crunchiness mingles with melt-in-the-mouth texture, while pistachio dominates the flavor profile. Visually, the bright green filling contrasts with the chocolate. A detail – alongside its exotic name – that would play a key role in its success…
However, it remains to be seen whether the war in Iran and its geopolitical repercussions in the Gulf monarchies will ultimately undermine its success. The very name of Dubai, which until now has been a selling point because it evokes unbridled luxury in the middle of the desert and an oasis of pleasure in the heart of the Middle East, is now far less appealing since military drones and debris from Iranian missiles have darkened the skies over the City of Gold.
(Excerpt) Read more at magazine.luxus-plus.com ...
Mary Sees all the way
This article quotes directly from Wikipedia.
Expensive but I indulge in it occasionally. Delicious!
I miss the Godiva chocolate stores.
Recipes are online. Make it to your taste and better yourself
Looks like baby 💩
“Akkawi cheese”
“soak it in water to remove the salt content”
https://urbanfarmandkitchen.com/knafeh-authentic-middle-eastern-sweet-cheese-pastry-recipe/
I bought a $20 Dubai chocolate bar in New York City and it was an inedible. Not very good.
My advice don’t fall for the hype like I did. It was a horrible treat.
I bought a $20 Dubai chocolate bar in New York City and it was inedible. Not very good.
My advice don’t fall for the hype like I did. It was a horrible treat.
Do not waste your money on Dubai chocolate
Most overrated chocolate, it is a kit kat
Their Toffee-ettes are like crack for me.
https://www.sees.com/brittle-and-toffee/toffee-ettes/200340.html
There is a Mary Sees factory near where I grew up you drive by on a any givin morning and you could smell the sweet aroma
I looked at the knock-off brands at the store, read the ingredients: Eh, no.
So, with this post I decided to look up the original “FIX” brand product from Dubai.
Good luck finding a nutritional page listing all the ingredients.
(oh, and the originals are $35/bar)
Not interested, not even in making one of the dozens of recipes online at home.
I’m diabetic, so I don’t have a dog in this fight.
CC
I wonder where does the money go?
Bkmk
Concur with the general opinion here - I noticed this stuff popping up everywhere like fire ant mounds, and I love pistachios, but wasn’t about to pay that much for a candy bar. Finally found some at a more reasonable price at a discount store - meh, it’s OK but I have no reason to buy more.
Saw Stover’s Dubai chocolate at Shoprite a couple days ago.
Probably filled with green fondant.
Stover’s are horrible counterfeit chocolates.
>it’s crap. Pure crap.
Looks like baby shiite
mmmm slave chocolate always tastes better. Finger licking good.
Something about the fear. Guess it is why sex trafficking is so popular for evil people.
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