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Posted on 02/11/2026 3:24:18 PM PST by nickcarraway
Bad Bunny’s halftime performance at Super Bowl LX is the subject of many hot takes on Monday.
Despite appearances from Lady Gaga and Ricky Martin, many fans online were upset about the predominantly Spanish performance. This ongoing social media outrage is why Roc Nation, who books the Super Bowl halftime show, has to do something more universally beloved next season.
Listen, Bad Bunny’s performance objectively was not awful. Even if you couldn’t understand the lyrics, the stagework, choreography, and overall video production was first class. The special guests and Easter eggs were able to be identified by fans that weren’t familiar with Bad Bunny prior to the Super Bowl.
There’s no denying that the beats were groovy and even the stingiest Bad Bunny haters have to recognize that the “Together we are America” theme was supposed to be a unifying message during turbulent times in our nation.
But next year, the NFL absolutely has to get back to the basics.
After the Super Bowl’s opening night on Monday in San Jose, clips surfaced that most of the players participating in the NFL’s biggest game didn’t know any Bad Bunny songs. As the game grew nearer, similar clips from the Super Bowl’s Radio Row showcased big stars from the football world and beyond being unfamiliar with the work of Bad Bunny.
The NFL currently has an obsession with making the sport more global. During Super Bowl week, commissioner Roger Goodell didn’t slam the door shut about an international expansion team at some point.
But the majority of fans who currently tune into the Super Bowl are still American – despite the league’s ongoing global initiatives.
Check your political viewpoints at the door for this next part.
Last season, the older, boomer crowd was upset about Kendrick Lamar’s Super Bowl halftime performance. The older demographic completely missed the cultural impact the performance had on the history of hip-hop music, headlined by Kendrick’s beef with Drake being dragged out on a national stage.
Not only did the older crowd completely miss Kendrick’s not-so-subtle jab at Drake, but they absolutely ignored his overall message about systemic racism in America. That message was part of the reason why the halftime show was booked – and most of the core audience didn’t grasp that overarching messaging.
In the current political climate, the NFL and Roc Nation tried to shoehorn a performance from an internationally-beloved Puerto Rican star that was meant to unify the country. The issue? Most of the NFL’s core demographic had never heard of the artist. Certainly, they didn’t understand the message, either.
Love it or hate it, these boomers are not quitting football as they promised they would when Colin Kaepernick kneeled during the national anthem one full decade ago.
Instead of fanning social media flames and backlash from older generations of fans who can’t comprehend why the Super Bowl is strategically placing these halftime shows, they should just take a year off and give their core demographic what they’ve been pounding the table for.
What’s Bruno Mars up to? Metallica? They can still jam, right? Maybe Taylor Swift finally gives the country what they've been waiting for?
People will still find plenty of reasons to complain, but it feels like the rest of us just need a year off from hearing about it.
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That’s more like what the NFL needs to do.
I will never in a million years understand the appeal of Soccer.
At least football has drives. You can watch a soccer game, eyes glued to the screen for the whole and not see a single score. Shut your eyes to sneeze and miss the only score of the game.
If a touchdown was only worth 1 point instead of 7, the scores would be similar.
Why do you think that renewed his contract and gave him a raise? That is correct. They knew him. They knew who he was. They knew what he believed and stood for. They knew what he would do. And they 100% approved. The owners are not stupid nor gutless. It is the fans that don’t have the sense to get out of the rain.
Here’s the Bad Bunny super bowl show:
https://www.youtube.com/watch?v=G6FuWd4wNd8&list=RDG6FuWd4wNd8&start_radio=1
I just watched it and here are my impressions.
They’re not kidding when they say the production was top notch. Amazingly choreographed, and by that I don’t mean the dancing so much as getting all those complicated live camera shots to happen smoothly. The music OTOH was totally mediocre because musically Bad Bunny is mediocre at best. This guy is the cream of the crop right now? Pathetic.
The Puerto Rican pride/ FU to America thing seems to have been overblown, which is a pleasant surprise. I doubt the show would have been seen as particularly controversial without all the controversy leading up to it. I notice they were careful to keep the American flag above the others in the parade at the end. No doubt there was a political message but it was pretty muted.
The writer of the article is right that if they can keep the excellent production quality and apply it to a decent musical act, they will really have something.
Prediction. Next year, they go K-Pop.
All that talk about him wearing a dress was BS all along, they might have floated it just to sucker people into tuning in to see if he would actually do it.
I got a chuckle out of picturing that.
Pam’s getting a little old, and AOC is packin’ on the pounds
The other thing is it was extremely hetero. Lots of macho guys and hot chicks.
English, please!
No hablo Espanlo!
Now, THERE’s an idea! Give the Christians swords to make it a fair fight. Give the lions the names of Islamic terrorists. That’d draw 2x the viewership of the football game itself!
Ok, yeah, I’m being sarcastic, but, almost ANYTHING would be better than that vulgarity on display last Sunday.
I don’t care. I ain’t watching.
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...nor should anyone with functioning brain cells.
Actual ones, yes. But they can manufacture them now.
Too much old music to choose from now.
Eric Church has cross-genre appeal. Cameos by Miley and Tay Tay would also help.
But pornographic lyrics, even in Spanish, are totally unacceptable for an event they know people of all ages will watch. NBC should be massively fined and their license suspended for at least a week.
How about nothing during halftime except highlights from the 1st half. Focus on the game. Lower the amperage of the whole thing.
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