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Posted on 11/10/2025 9:37:10 AM PST by Moltke
A nonbinary furry starred in Nike's latest advertising campaign amid a slump in sales at the legendary sportswear brand.
Nike has been beset with poor sales over the past year while competitors like Adidas and Hoka have enjoyed surging profits.
The company's latest campaign, Gaming Division, a collaboration with British designer Martine Rose, is tailored to the video gaming community.
The products launched on October 30 and were modeled by five new gaming-style 'characters' who Nike has described as 'heroes of a modern arena', defined by 'creative energy'.
(.....)
The self-proclaimed furry, who uses he/they pronouns and identifies as gay and nonbinary, is known to compete in a blue-and-white fox suit with a large Sonic the Hedgehog-style head.
(Excerpt) Read more at dailymail.co.uk ...
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Hoka is overrated.
You got the monopoly in sport, and pushing an SEC monopoly that’s two away in 2026. The idea is monopolies get to do anything and can get away with it.
Here’s an idea:
Make a really good shoe. Now, make advertising describing all the good things about your shoe.
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