That's when Guy took him to Flavor Town.
Really though, this wasn't Hagar's first rodeo marketing a brand of alcohol. He grew his restaurant's house brand into the internationally known 'Cabo Wabo' back in 2007 and made 80 million off of it in one fell swoop.
This article tells of that and his getting other brands off the ground. Last year I saw him on a news program showing off his personal vineyard and wine cellar. I get the impression that he's scraping along pretty well after helping out that little band who's singer ran off the rails.
Sammy is a smart man.