I have never understood how Budweiser has been called the king of beers. It is horrible rot gut swill.
Sheer advertising clout..................
There are worse beers out there to be sure, but when you basically own the advertising world you can say literally everything...............
Budweiser Budvar Brewery
brewery in České Budějovice, Czechia
In Germany, the American Budweiser beer produced by Anheuser-Busch is not sold under the name “Budweiser” due to trademark rights held by the Czech brewery Budweiser Budvar.
Instead, it is marketed as “Bud” in Germany.
This restriction is part of a long-standing trademark dispute between Anheuser-Busch and Budweiser Budvar, where the Czech company holds exclusive rights to the “Budweiser” name in most of the European Union, including Germany.
Additionally, AB InBev had to navigate a special agreement with the German beer brand Bitburger, which further influenced the branding strategy in the country.