Cracker Barrel stock turns higher as Trump weighs in on logo furor

Seeking alpha ^ | August 26, 2025 | Amy Thielen,

[Morgana]

I've been watching their stock over the last few days and today I noticed a sudden jump up. I wondered if Trump's advice had something to do with it.

I expect it to fall again after they don't take his advice.

[HYPOCRACY]

Maybe people think the US is going to buy 10% of it...

[philman_36]

Quit supporting LGBTQ and drop the DEI.

Changing the logo back is the least of changes needed.

[Eccl 10:2]

“I noticed a sudden jump up”

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Beware the “dead cat bounce”.

My guess is that, at best, it will struggle for some time.

[philman_36]

In 1991 protesters launched a series of boycotts against Cracker Barrel after company policy resulted in the firing of numerous LGBTQ+ employees. The firings and boycotts became national news and eventually grew into a larger debate about shareholder influence on company employment policies and the lack of legal protections for LGBTQ+ workers. The queer network has had it out for Cracker Barrel for a long time. It WANTS it to go down in flames.

What ignorant people there are in the world!

[SaveFerris]

(Quit supporting LGBTQ and drop the DEI)

YES

I would like to see the old logo back.

There’s a good way to handle this.

I’ll be surprised if they do that though...

[Eccl 10:2]

“My guess is that, at best, it will struggle for some time.”

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That said, there are some technical setups which would indicate positive divergence (Daily RSI and MACD and Stochastics).

[Socon-Econ]

Quit supporting LGBTQ and drop the DEI.
Changing the logo back is the least of changes needed.
***********
The biggest of all: return to the country store interior and drop the neutral grey, sterile operating room look favored by millenials.

Our message: “You millenials have much to choose from. Leave our values alone.”

[philman_36]

See #5. Destruction is the goal. It has likely gone too far to be handled or for recovery...as intended.

[escapefromboston]

Has any company ever come out and admitted they made a mistake and won back public support ?

[dinodino]

Anyone who thinks that is a flaming idiot.

[Mr. K]

If they Spire the ceo, and bring the old logo back they will have American Eagle like success

[Mr. K]

Let me try that again

If they publicly fire the woke CEO and bring back the old logo they will have an American Eagle like success.

[1Old Pro]

If they fire the ceo, and bring the old logo back they will have American Eagle like success

If they hire Sydney to break the good news.

[philman_36]

See #5 and #9. Their minds were set a long time ago.

Infiltration and destruction, which should be obvious and yet it escapes many.

Have people forgotten Jack Phillips and his bakery Masterpiece Cakeshop?

The gay lobby set out to destroy him and ruin his business. Cracker Barrel is just another instance with a longer, more covert game plan.

[Bernard]

After U actually read the article, I still can’t tell if the stock closed back at the price the day before the announcement, or just was higher at the end of trading yesterday than it closed the day before. You know, like actual reporting with numbers and stuff like that.

Of course, I got dilated in both eyes earlier and I’m still having some issues reading small print, but still .....

[A strike]

Butt Lite is still in yo face

[SaveFerris]

Probably 🤔🤔🤔

[libh8er]

Rather than just showing one person, we wanted to feature lots of people

Cracker was sooo... non diverse (aka white and male), management & investors felt the need to dial down the whiteness and maleness. First step - get rid of the white man. Let people adjust. Then introduce a 'diverse' entity. Let people adjust. Then another. Then another.. until you have the rainbow.

[mmichaels1970]

I took a look at their stock prices and I didn’t see anything all that drastic to begin with. In fact, it seemed to be up year over year. But I’m about 1% higher than clueless when it comes to stock analysis.