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Mixed reviews over Cracker Barrel logo, CEO says feedback has been 'overwhelmingly positive'
Good Morning America ^ | August 21, 2025 | Kelly McCarthy

Posted on 08/22/2025 3:42:51 PM PDT by MinorityRepublican

Cracker Barrel has made its way into the internet zeitgeist as the hybrid restaurant and country store has been rolling out its redesigned interiors and new logo to mixed reviews, but its CEO told "Good Morning America" this week that the feedback so far has been "overwhelmingly positive."

"People like what we're doing," Julie Felss Masino told "GMA" on Tuesday, in response to the shift to more modern country touches. "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow -- the things that you love are still there. We need people to choose us, and we want people to choose us."

Masino added that at a recent on-site meeting with managers in Florida, the "No. 1 question I got asked was, 'How can I get a remodel, when can I get a remodel, and how do I get on the list?'"

"The buzz is so good, not only from our customers, but from our team," she said.

Masino also announced the company's new campaign on Tuesday, dubbed "All the More," which she said "highlights how people feel about Cracker Barrel."

"It is bigger than just a meal. We have a retail shop, you're gonna get great country hospitality with our scratch-made food in our restaurants, and that's really what the campaign celebrates," she explained.

(Excerpt) Read more at goodmorningamerica.com ...


TOPICS: Society
KEYWORDS: budlight; crackerbarrel; dei; delusionalceo; girlboss; juliefelssmasino

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To: Old Grumpy

You must be a mind reader! I had the very same thought. Regards


21 posted on 08/22/2025 3:51:25 PM PDT by Equine1952 (MM1SS )
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To: MinorityRepublican

There is a point where lying from a CEO just pisses off customers even more.


22 posted on 08/22/2025 3:51:38 PM PDT by Tench_Coxe (The woke were surprised by the reaction to the Bud Light fiasco. May there be many more surprises)
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To: MinorityRepublican

Why lie?


23 posted on 08/22/2025 3:52:46 PM PDT by Rural_Michigan
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To: Old Grumpy
I think she’s a LIAR.

Yeah. I'm sure Heinerscheid told the board at Bud Light that too.

24 posted on 08/22/2025 3:53:16 PM PDT by Billthedrill
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To: MinorityRepublican

Sorry, I don’t believe it. Maybe her employees are afraid to tell her her idea stinks?


25 posted on 08/22/2025 3:53:19 PM PDT by pnz1 ("These people have gone stone-cold crazy)
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To: Rural_Michigan

26 posted on 08/22/2025 3:54:07 PM PDT by MinorityRepublican
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To: MinorityRepublican

Deliberately done.


27 posted on 08/22/2025 3:54:07 PM PDT by waterhill (Nobody cares, work harder!)
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To: MinorityRepublican

Liberals are liars, but liberals do talk to only liberals. Us conservatives can recite the liberal talking points and even discuss the reasoning behind their talking points. However, liberals can’t do that with conservative talking points, because they dont talk to conservatives.


28 posted on 08/22/2025 3:54:27 PM PDT by Jonty30 (Pornography feeds abortion. Abortion is Satan's ultimate effort to hurt God. )
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To: datricker

I’m guessing Cracker Barrel isn’t really based in Lebanon, TN (small town USA) anymore?


29 posted on 08/22/2025 3:55:16 PM PDT by pnz1 ("These people have gone stone-cold crazy)
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To: Blue Turtle

I miss Uncle Herschel...

He is the guy sitting in the chair in the old logo.


30 posted on 08/22/2025 3:55:44 PM PDT by alloysteel (When in doubt, run about, scream and shout.)
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To: Jonty30
Us conservatives can recite the liberal talking points and even discuss the reasoning behind their talking points.

Because we live and work with liberals.

But liberals do not live or work with conservatives.

31 posted on 08/22/2025 3:56:38 PM PDT by MinorityRepublican
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To: MinorityRepublican

Notably, the Cracker Barrel CEO is talking with the legacy media, specifically Good Morning America. Whether the negative buzz in the conservative media results in a drop in sales depends on a Bud Light or Gillette bottom up reaction.


32 posted on 08/22/2025 3:56:41 PM PDT by Wallace T.
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To: pnz1

I think it’s still here in TN.

A few months ago they had a huge warehouse auction of the folksy decor. Now I know why.


33 posted on 08/22/2025 3:56:50 PM PDT by MayflowerMadam (It's hard not to celebrate the fall of bad people. - Bongino)
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To: MinorityRepublican

Exactly. Liberals dont talk to conservatives.


34 posted on 08/22/2025 4:00:14 PM PDT by Jonty30 (Pornography feeds abortion. Abortion is Satan's ultimate effort to hurt God. )
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To: MinorityRepublican

Lying is not a good trait of a CEO.


35 posted on 08/22/2025 4:01:00 PM PDT by Vision (“Our Democracy” means "Our Slush Fund." The Left is hate.)
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To: Jonty30
Exactly. Liberals dont talk to conservatives.

That's their biggest challenge in '26 and '28.

Bill Clinton knew how to talk to Conservatives in Arkansas.

Gavin Newsom?

No way.

36 posted on 08/22/2025 4:01:52 PM PDT by MinorityRepublican
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To: MinorityRepublican

B S


37 posted on 08/22/2025 4:02:56 PM PDT by ridesthemiles (not giving up on TRUMP---EVER)
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To: MinorityRepublican

I live in Hawaii.
I don’t think we have too many
“Cracker Barrels” here.
One thing I do know is we have very few Blacks
on my island.
I’m not called a “Cracker”,
I’m called a “Haole”
That word applies to everybody that is not of Hawaiian decent. Much more fair than Nigga politics.
Niggas don’t do so well here. Hawaiians don’t like
them. You have to earn your keep here.
Just like I did!


38 posted on 08/22/2025 4:03:06 PM PDT by rellic (No such thing as a moderate Moslem or Democrat )
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To: MinorityRepublican

Let me guess: Female MBA?


39 posted on 08/22/2025 4:03:10 PM PDT by nonliberal (Russia is not my enemy.)
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To: MinorityRepublican

The CEO is full of you know what. She is running the company into the ground and will be gone within one year or less.


40 posted on 08/22/2025 4:05:18 PM PDT by CdMGuy
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