I submitted a logo for Last Tango in Paris but Land O’Lakes butter threatened to sue, so it was rejected.
“Caroff attached a barrel and trigger to the 007 and for his work received $300, the going rate for such an assignment, he said. Even though the logo, though altered in subtle ways, has been featured on every Bond film and on millions of pieces of merchandise, he received no credit, no residuals, no royalties”
That’s how it goes in Hollywood. I was paid $1,200 to come up with the title for THE NAKED GUN when the picture was still in production under the Zuckers’ original title, “From The Files of Police Squad”. It went on to be a monster hit that spawned two sequels and the recent remake, but of course I never saw another dime out of it. I was really happy with that twelve hundred at the time, though.
Incredibly creative graphic artist! A good, long life and and what a career!
I can read some of those titles and visualize the posters. What an amazing career he had. RIP
That is such a great movie and such a perfect poster. RIP, Mr. Caroff.
He lived the Graphic Designer’s dream for sure! In one of the biggest, most competitive cities in the world! Established a studio, many iconic logos and brands, retired late, and still lived to be a centenarian enjoying his hobby of painting. Unsung, perhaps, but unforgettable once you know.
Rest in peace, Joe Caroff!
They used that font for the actor's uniform numbers, which in turn inspired the University of Oregon football team 10 years back when they had all the player helmets fitted with dark visors where their opponents couldn't see their faces.
Intimidating but not good for individualism.
Which, ironically, the movie was about.