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Posted on 06/06/2025 9:54:34 AM PDT by Morgana
New York CNN —
For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow flags, displayed LGBTQ-themed t-shirts and coffee mugs at their entrances, changed their logos on social media accounts, and spotlighted donations to LGBTQ rights groups.
But this Pride Month, many retail chains and brands are going quiet.
Companies are treading lightly, avoiding prominent campaigns and visible public support. Thirty-nine percent say they plan to scale back public Pride Month engagements this year, according to a survey of more than 200 corporate executives by Gravity Research, a risk management advisory. That includes sponsoring Pride events, posting supportive messages of LGBTQ rights on social media and selling Pride-themed merchandise.
Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump’s administration. Federal agencies have threatened to investigate companies with diversity, equity and inclusion programs.
Many businesses are tightening their advertising spending due to economic uncertainty over Trump’s tariffs. But businesses cited pressure from the Trump administration as the primary reason for changing their Pride Month approach, according to the survey.
“It’s clear that the administration and their supporters are driving the change,” said Luke Hartig, the president of Gravity Research. “Companies are under increasing pressure not to engage and speak out on issues.”
(Excerpt) Read more at cnn.com ...
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Plus people are tired of grown ass naked men in front of small children.
pride fatigue
Keep boycotting them regardless of what they do.
Pulling back is simply not good enough.
They told they hate us and love perverts.
I believe them.
......But this Pride Month, many retail chains and brands are going quiet......
It is NOT “Pride Month”!
It is Serbian-American Heritage Month!
And today is the anniversary of D-Day!
If a big brand is smart, they’ll give all their tax avoidance money to generic organizations helping the poor, or something like that.
I’ll keep asking: What are they so proud of?
“It’s clear that the administration and their supporters are driving the change,” said Luke Hartig, the president of Gravity Research. “Companies are under increasing pressure not to engage and speak out on issues.”
Pride? What are they proud of....being anal astronnauts?
The Hedonist Cult is pathetic and Dangerous to Our Kids and Country.
And my birthday month!🤨
A refreshing change of pace. The month of June should be a patriotic celebration leading up to the culmination of the Fourth of July celebration.
I propose we celebrate that instead. June is Patriot Month!
We’re sick of the word “pride” being taken from us and used for something we don’t approve of.
Pride is the way you feel about your kids, or about a job well done. Pride is NOT the pathological need to have other people approve of your unnatural choice and to pat you on the head to support you in your delusion.
I saw a long, detailed article that said, in essence, “Big Brands finally realized White folks got the money to buy all their stuff, and they don’t enjoy ebonics in ads.”
This really needs to be a lasting, generational reversal trend and not just a flash in the pan.
Smarter yet would be”Family Month” or similar 80% issues.
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