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Sales collapse forces 'woke' mega-brand to make humiliating U-turn and relist on Amazon
The Daily Mail ^ | 24 May 2025 | BEN SHIMKUS

Posted on 05/24/2025 8:27:49 AM PDT by MinorityRepublican

America's most popular shoe is coming back to Amazon.

After a five-year hiatus, Nike shoes, clothing, and accessories are returning to the e-commerce giant.

The athletic brand swiped its products from the platform in 2019, as part of a push to sell more directly to consumers.

Consumer interest has slumped, with sales dropping a staggering 9 percent in March, amid increased running shoe competition.

Hoka, Brooks, and Saucony are all gaining sales in the athletic sneaker industry after spending millions of dollars on branding deals with running clubs and community events.

Nike, which has cut back on small-scale sponsorships, has been shedding market share to the upstart competitors.

To minimize the losses, Nike is reinvesting in its corporate relationships. It has also announced a deal with French department chain Printemps and a pop-up agreement with Urban Outfitters.

But social headwinds persist against its US sales: the company is facing backlash from American conservatives that have criticized its marketing campaigns as 'woke.'

Nike has gone through a wave of changes as it hopes to recapture market dominance.

In September 2024, the shoemaker announced that Elliot Hill would be taking over as the new CEO. Hill started with the company as an intern in 1988.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Miscellaneous
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To: Reddy
Stopped buying anything Nike when they went woke. Will never buy anything Nike again.

Same.

Reeboks are fine with me.

21 posted on 05/24/2025 9:09:34 AM PDT by Allegra (I survived the Trump Recession 4/7/25 - 4/10/25)
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To: sjmjax

My experience was about the same. My only pair of Nikes, back around 1980, nearly crippled me. After that I went to New Balance, except for a pair of Adidas that were great but of course they quit making them. Quit running in the mid-90s because of my knees, but I can still walk pretty well.


22 posted on 05/24/2025 9:13:35 AM PDT by HartleyMBaldwin
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To: Dilbert San Diego
I remember US Keds back in the day.

Back in the day, the sneakers to have were Chuck Taylor Converse All Stars. Back then, they were made in the U.S. Since I couldn't afford full price, I'd buy irregulars.

23 posted on 05/24/2025 9:17:17 AM PDT by JesusIsLord
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To: 87FXRC

I’ve been looking for some Keds. I have a very old vintage pair of Keds but the soles are wearing out. Whatever happened to the plain old shoes? I can’t find any plain ballet flats either.


24 posted on 05/24/2025 9:18:48 AM PDT by ladyjane
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To: DesertRhino
New Balance is better.

Those are the only athletic brand shoes I wear. I but them straight from their website where they have any color and any size I need. Amazon was always limited with colors and sizes.

25 posted on 05/24/2025 9:18:54 AM PDT by Drew68 (I haven’t seen the Democrats this mad since yesterday. Save some tears for tomorrow.)
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To: wally_bert
I’ve been a New Balance guy for as long as they’ve been around.

That used to be the case for me. I was a big fan of New Balance's cross-trainer shoes. Their 10 4E shoes used to fit me like a glove.

But somewhere along the way in recent years, their 4E shoes became too narrow in the toe box. Very uncomfortable. Actually, a lot of shoes have become narrow in the toe box.

As I am now on my last pair of New Balance shoes that I started wearing last month (purchased 4 years ago as discontinued stock), I have been searching for a replacement shoe manufacturer.

26 posted on 05/24/2025 9:25:37 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: MinorityRepublican

I will not buy anything Nike. They chose Colin Kaepernick over Betsy Ross for crying out loud. Losers!


27 posted on 05/24/2025 9:28:43 AM PDT by Vision (“Our Democracy” means "Our Slush Fund." The Left is hate.)
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To: JesusIsLord

I still have a 40-year-old pair of black low-top Chucks around. Obviously I don’t wear them these days.


28 posted on 05/24/2025 9:31:25 AM PDT by HartleyMBaldwin
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To: DesertRhino

Red Wing is the best.


29 posted on 05/24/2025 9:31:37 AM PDT by Mr. Lucky
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To: MinorityRepublican
After a five-year hiatus, Nike shoes..

.. are still overpriced foreign slave labor made pieces
of mostly petroleum-based products.

30 posted on 05/24/2025 9:44:29 AM PDT by chief lee runamok ( Le Flâneur @Large)
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To: MinorityRepublican

What’s “humiliating” about it? They tried something, it didn’t work, they reversed course. That’s perfectly logical and sensible in my book. They’re still certainly selling sneakers. They didn’t do any kind of “Bud Lite” insanity off a broken diving board into an empty pool like InBev did.


31 posted on 05/24/2025 9:47:19 AM PDT by Attention Surplus Disorder (The Democrat breadlines will be gluten-free. )
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To: ProtectOurFreedom

“I like Hoka shoes and am on my second pair.”

Me too. Love them.


32 posted on 05/24/2025 9:53:13 AM PDT by dljordan (The Rewards of Tolerance are Treachery and Betrayal)
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To: MinorityRepublican

I won’t buy anything made be Nike. I’ve been that way for at least 10 yrs now.


33 posted on 05/24/2025 10:02:37 AM PDT by Bullish (I've never seen such morons... Have you?)
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To: ProtectOurFreedom

for walking around shoes I like New Balance, a good American made brand.


34 posted on 05/24/2025 10:07:43 AM PDT by Bullish (I've never seen such morons... Have you?)
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To: MinorityRepublican
...the company is facing backlash from American conservatives that have criticized its marketing campaigns as 'woke.'

That impression wasn't just from rumor, its principal source was Nike corporate itself. Calling it "woke" implies that it is of recent vintage; it isn't. Somebody at corporate finally realized that political polarity wasn't selling shoes (cue Michael Jordan on the subject). It took long enough.

35 posted on 05/24/2025 10:11:00 AM PDT by Billthedrill
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To: Bullish
for walking around shoes I like New Balance, a good American made brand.

Check their shoe labels some time. The last pair of New Balance shoes that fit my feet properly were made about 5 years ago, and they were made in Vietnam. Their recently made shoes, with the narrower toe box even in their 4E sizes, are made someplace else.

36 posted on 05/24/2025 10:17:57 AM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
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To: Dilbert San Diego

all my children wore red keds.

They were so cute!


37 posted on 05/24/2025 10:18:42 AM PDT by Chickensoup
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To: Bon of Babble

For me it was a bit earlier when they signed Michael Vick. I won’t bash their products as I had a few sneakers over the years and they were ok. They aren’t however a monopoly and there are plenty of alternatives. It’s the same with Levis and a few other leftist companies. Plenty of options. I have no illusions that they are pure either but those companies that go out of their way to be leftist are easy to avoid.


38 posted on 05/24/2025 10:20:09 AM PDT by xp38
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To: Dilbert San Diego

Whatever happened to Zips?


39 posted on 05/24/2025 10:21:08 AM PDT by dfwgator (Endut! Hoch Hech!)
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To: 87FXRC

“US Keds”

and “PF Flyer”


40 posted on 05/24/2025 10:26:58 AM PDT by ProtectOurFreedom (“Diversity is our Strength” just doesn’t carry the same message as “Death from Above”)
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