Posted on 05/06/2025 2:34:27 PM PDT by lowbridge
Burger King must face a lawsuit claiming it misleads customers with advertisements that make its Whopper sandwich and other products appear larger than they are.
In a decision on Monday, U.S. District Judge Roy Altman in Miami found it plausible that "some" reasonable consumers in the proposed class action could be deceived by Burger King's ads.
Nineteen customers from 13 states accused Burger King of materially overstating the size of nearly all menu items in its in-store and online ads.
They cited its alleged portrayal of burgers that "overflow" the buns, with the Whopper appearing 35% larger than the actual burger and containing more than double the meat.
Burger King acknowledged that its photographers "styled sandwiches more beautifully" than workers do in restaurants, but said reasonable consumers know the point of menu board photos is to make items appear as appetizing as possible.
Altman nonetheless found allegations that Burger King's ads "go beyond mere exaggeration or puffery."
He distinguished the case from a similar lawsuit against McDonald's and Wendy's that a Brooklyn, New York, federal judge dismissed in September 2023.
Altman said Burger King allegedly overstated the size of its products "to a much greater degree," including in post-2017 ads where the Whopper appeared larger than in earlier ads.
Burger King is a unit of Toronto-based Restaurant Brands International, whose brands also include Tim Hortons, Popeyes and Firehouse Subs.
"The plaintiffs' claims are false," Burger King said in a statement on Tuesday. "The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of burgers we serve to guests across the U.S."
(Excerpt) Read more at finance.yahoo.com ...
“styled sandwiches more beautifully”
Sort of like 60 minutes.
I always thought it was unnecessary to have the line on cereal boxes “enlarged to show texture.”
Guess someone stupid was being protected. As Fruit Loops are not made of fruit. And eating Cap’n Crunch won’t qualify you as a Captain.
When a man was getting worse with dementia, his wife told me he thought the strawberries shown on the cottage cheese container meant there might be strawberries inside. Sad. (Packages of most items say Serving Suggestion, anyway.)
Meme....
Clara was incredibly ahead of the curve on burger science topics.
Clara Peller 81 when she debuted in her first Wendy’s ad and 85 when she died, still performing.
RIP.
Photo....
Thanks for the slider but I ordered the full burger.
They all do,
The lawyers will get $300,000,000 and the plaintiffs will get a coupon for 20% of a Whopper Meal.
Yesterday I went to Aldi and spotted their in-house brand Fruit Rounds. I decided it was worth a try.
It's about half the price of Froot Loops, has NOTHING artificial and is MUCH tastier!
Can't recommend it enough. The next time I'm at Aldi I'm going to buy three boxes.
A local DJ said when he was in high school and going inside to order, if one of the guys ordered a single patty Whopper rather than the usual double or triple one, he would be told to go sit in the car with the girls.
Ha. Try not to let them know. Keep it quiet.
That's Froot Loops, brother. Froot.
That, or American IQs are smaller.
Which I think we can prove.
Two of my fave orders at BK:
1: Double whopper with extra cheese, large fry and a cola
(I’ve ordered this in Thailand, Mexico, Lima and Cusco Peru and the taste is the same except in other countries do not include the lettuce and other veggies)
2: BK Fish with extra cheese, extra tartar sauce and a large onion ring
(I live in coastal Maine where fresh fish and other seafood is always avail but I tell you their fish sandwich is good)
An ad that makes “products appear larger than they are”?
The “manhood growth” industry is in big trouble now.
GOOD POINT.
WITH ALL THE PROBLEMS WITH ANTI-SEMITISM & INVADING ILLEGALS====THIS IS THE BEST WE HAVE TO BE CONCERNED ABOUT???
“Nineteen customers from 13 states”, wonder if that’s all the sleazy lawyer could come up with to sue.
Guess once they wound the sound system phone cord around the nerdy employee the assertive and confident Aldi spokesman was free to take over.
Worked in a BK way back in the '80's. My buddy got fired for making me a quadruple Whopper with everything on it during my break. Unlucky enough that the bag was picked up by our uptight, lesbian manager on the way to me. I quit shortly thereafter, reading the writing on the wall.
“Fruit Loops are not made of fruit”
Really? I always used them to increase my blood sugar.
White Castle will never get sued.
Everybody knows there is no meat in one of their burgers.
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