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Burger King must face lawsuit over Whopper ads
Reuters/Yahoo ^ | May 6, 2025 | Jonathan Stempel

Posted on 05/06/2025 2:34:27 PM PDT by lowbridge

Burger King must face a lawsuit claiming it misleads customers with advertisements that make its Whopper sandwich and other products appear larger than they are.

In a decision on Monday, U.S. District Judge Roy Altman in Miami found it plausible that "some" reasonable consumers in the proposed class action could be deceived by Burger King's ads.

Nineteen customers from 13 states accused Burger King of materially overstating the size of nearly all menu items in its in-store and online ads.

They cited its alleged portrayal of burgers that "overflow" the buns, with the Whopper appearing 35% larger than the actual burger and containing more than double the meat.

Burger King acknowledged that its photographers "styled sandwiches more beautifully" than workers do in restaurants, but said reasonable consumers know the point of menu board photos is to make items appear as appetizing as possible.

Altman nonetheless found allegations that Burger King's ads "go beyond mere exaggeration or puffery."

He distinguished the case from a similar lawsuit against McDonald's and Wendy's that a Brooklyn, New York, federal judge dismissed in September 2023.

Altman said Burger King allegedly overstated the size of its products "to a much greater degree," including in post-2017 ads where the Whopper appeared larger than in earlier ads.

Burger King is a unit of Toronto-based Restaurant Brands International, whose brands also include Tim Hortons, Popeyes and Firehouse Subs.

"The plaintiffs' claims are false," Burger King said in a statement on Tuesday. "The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of burgers we serve to guests across the U.S."

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Chit/Chat; Food
KEYWORDS: 66to33; burgerking; floriduh; judgewatch; royaltman; sdflorida; toostupidtolive; trumpjudge
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To: dakine

We considered it a perq with the $2.35 minimum wage.


81 posted on 05/06/2025 4:14:36 PM PDT by Rinnwald
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To: lowbridge
Bush League compared to Subway's picture of the Meatball size in their subs.

In pics...billiard balls. In reality...golf balls

82 posted on 05/06/2025 4:17:42 PM PDT by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: lowbridge
My dear old Dad, may he rest in peace, was finishing up his meal at a local restaurant when the waiter came by to collect plates and asked all of us around the table how are meals were. My Dad, setting his napkin on the plate, looked up and replied, "My compliments to the menu photographer."


83 posted on 05/06/2025 4:20:50 PM PDT by Hatteras
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To: Disambiguator
The Burger King in Rio Rancho in River’s Edge was known for extremely slow service.

The one on 528 just south of Southern is pretty quick. Nice folks. Always down on staff but always friendly and good service. They're closed for remodeling. The Whopper still tastes better than anything McDs serves. Except maybe for the green chile cheese burger.

84 posted on 05/06/2025 4:21:19 PM PDT by IYAS9YAS (There are two kinds of people: Those who can extrapolate from incomplete data.)
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To: lowbridge
They cited its alleged portrayal of burgers that "overflow" the buns, with the Whopper appearing 35% larger than the actual burger and containing more than double the meat.

Can we sue the maker of the Wonder Bra for the same reason?

85 posted on 05/06/2025 4:22:45 PM PDT by KarlInOhio (May Rachel Zegler and Disney never know profits.)
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To: lowbridge

I don’t think I can materially overstate the size of the illness (a wonderful bout of Campylobacter) I suffered after consuming a BK Whopper back in 2000, which landed me in the hospital from December 5th - December 11th of that year.

Spent nearly four hours in the ER pre-admission because they got slammed that night, nurse assigned to me nearly let me keel over and die from severe dehydration and low blood pressure. She told my mom I was being ‘melodramatic’.

Male nurse finally came in, hooked me up to a big bag of LRs, and got me to my room. Enthused that I was now hopefully not going to croak, feeling a bit better, I watched from my bed as the town’s Christmas Parade was getting lined up and ready to go.


86 posted on 05/06/2025 4:27:51 PM PDT by Patriot777 ("When you see these things begin to happen, look up, for your redemption draweth nigh.")
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To: Skywise
If I ever opened my own store, I was planning to name it Caveat Emptoreum. Emptorium? Emporium?
87 posted on 05/06/2025 4:32:57 PM PDT by Hebrews 11:6 (“…all who were appointed for eternal life believed.” Acts 13:48)
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To: lowbridge

Just use smaller buns.


88 posted on 05/06/2025 4:48:54 PM PDT by Organic Panic (Democrats. Memories as short as Joe Biden's ey)
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To: Paladin2
Tasteful Germans' tasty Obama snack: Frozen Chicken fingers
89 posted on 05/06/2025 4:50:05 PM PDT by Fresh Wind (Kamala defines herself in just 4 words..."Nothing comes to mind.")
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To: LittleBillyInfidel
Had Taco Bell for the first time, last month, since 2020. They need a good lawsuit, too. Yikes.

Even the Mexican workers who work in the back won't eat that crap even if its free.

90 posted on 05/06/2025 5:03:53 PM PDT by usurper (AI was born with a birth defect.)
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To: Political Junkie Too

I always order my double-meat whopper with Whopper Jr. buns!!


91 posted on 05/06/2025 5:38:37 PM PDT by Racketeer
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To: lowbridge

Hate to say it... But I actually miss Ralph Nader. He reset the advertising industry and made them ALL honest by exposing their BS. He was a one man Dept of weights and measures... lol :)


92 posted on 05/06/2025 5:58:49 PM PDT by Openurmind
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To: Openurmind

“”””But I actually miss Ralph Nader.””””

I sure don’t, he was a major player in ruining American life.


93 posted on 05/06/2025 6:07:03 PM PDT by ansel12 ((NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.))
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To: Aut Pax Aut Bellum

They lost me at the rainbow whopper


94 posted on 05/06/2025 6:11:38 PM PDT by Smellin Salt (AT A POLITICAL )
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To: ansel12

But he sure was good for making business honest...


95 posted on 05/06/2025 6:15:14 PM PDT by Openurmind
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To: Albion Wilde

That one on the right is called "the Whimper".

96 posted on 05/06/2025 6:25:33 PM PDT by Songcraft
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To: lowbridge

so what are the damages? The 13 all get a dollar back? Really?
It’s not a class action suit according to this so I don’t see billions for the shysters like they get on these settlements where 20 million customers get about .49 and the lawyers get 10 million. Normally this type of thing is brought by the FTC and the company maybe get fined.

ridiculous whopper.


97 posted on 05/06/2025 6:26:41 PM PDT by samkatz
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To: Openurmind

All I remember is the damage he was doing and the nice things he was taking from us, like freedom and affordable cars.

https://www.automotivehalloffame.org/honoree/ralph-nader/


98 posted on 05/06/2025 6:26:53 PM PDT by ansel12 ((NATO warrior under Reagan, and RA under Nixon, bemoaning the pro-Russians from Vietnam to Ukraine.))
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To: lowbridge

Every restaurant has been doing this for decades. Most people know that.


99 posted on 05/06/2025 6:28:24 PM PDT by MayflowerMadam (It's hard not to celebrate the fall of bad people. - Bongino)
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To: Southside_Chicago_Republican

Well, now’s your chance.

That’ll be 1/3rd of your settlement for my legal advice.


100 posted on 05/06/2025 7:30:25 PM PDT by lowbridge ("Let’s check with Senator Schumer before we run it" - NY Times)
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