Posted on 03/29/2025 10:14:47 AM PDT by DallasBiff
MTV’s cancellation of the Europe Music Awards signifies a notable decline in music television, reflecting broader financial challenges at its parent company, Paramount. Once a cultural powerhouse, MTV has shifted from music videos to reality shows, resulting in a drastic drop in viewership. As platforms like YouTube and TikTok reshape music consumption, the industry is evolving, with music now often reduced to brief snippets, raising concerns about its depth and cultural significance. The Decline of MTV and the End of an Era
Once hailed as the heartbeat of pop culture, MTV has recently announced the cancellation of its flagship event, the Europe Music Awards (EMAs), marking a significant shift in the landscape of music television. This decision raises the question: Is music television fading into obscurity? And what will take its place?
This decision signals a possible end to a storied chapter in music history. In February, MTV’s parent company, Paramount, revealed that the EMAs would no longer be held after 2025 due to global cost-cutting initiatives and a desire to “optimize the event schedule for the future.” Bruce Gilmer, Chief Content Officer Music at Paramount+, emphasized that while their events are vital to the music experience, the implications of this cancellation for future ceremonies remain uncertain
(Excerpt) Read more at gettotext.com ...
Got over it by 86 and never looked back.
Still historians will have to acknowledge that MTV was a cultural icon of the early 80's.
Flame away and discuss, it's saturday have fun.
Always on , my default channel. Videos got too expensive to make. I miss it. Music today isn’t video worthy anyway.
They got rid of music, headbanger’s ball, and the shows like Aeon Flux, Oddities, and The Max.
They heavily backed rap culture and everything it entails.
And even infected VH1 who decided to copy it.
“I want my MTV!!”
I was different in the early 80s, too.
Or here’s a thought: current music has gotten to a point where no one of any age wants to hear it.
I was all of 21 yrs old when MTV went on. Me and my buddies where watching at the launch as, it got a lot of press, but in the end we just didn’t “get it” . I was surprised at how popular it seemed to get.
The former VJ’s are on Sirius XM now.
I want my...
I want my MTV.
Sitting in front of a screen and watching music set to video has never really appealed to me. As well, most of those videos were pretty awful.
There was a time in the late 1980s and early 1990s when I watched MTV in the middle of the night while feeding my infant children who woke up in the middle of the night, as there was nothing else on at that hour. Some of the videos from that era remind me of those times. It was interesting seeing how late-night MTV went from mostly hair metal videos (i.e. Cinderella) to grunge videos (i.e. Nirvana) pretty much overnight in early 1992.
Except for “YouTube and TikTok” this sounds like a story out of the 90s
When I think of MTV, I think of Beavis and Butthead.
It was the most popular, most watched show on that network.
(heh-heh-heh)
You said it. Moving music to vh1, pushing rap heavily and the real world were the beginning of the end
Yes, I'm pretty much addicted to their weekly 80s Countdown Show. Between the songs, they always have good trivia about the artists and what they are doing today (sadly, many of those artists are now dead).
Wish the 70s station would do something similar. The Casey Kasem AT40 replays they run are so stale.
Yep. Shaggy Kasem had an unenviable task of dealing with some bad music. The Top 40 was geared more to teen girls.
They started shifting to reality shows as far back as 1986. That’s when I quit watching (except for Bevis & Butthead in the mid-90’s).
Haven’t had cable in years, but even VH1 seems to have dropped music?
If I remember correctly, MTV got into trouble because they did not play enough black oriented music. When they ceased playing music it was mostly a black music station, few white entertainers on it.
Young people watched anything that upset their parents. As they got older they saw how crude and rude the station really was.
I miss that show.
Huh-huh heh-heh
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