Buc-ee's sues North Texas gas station chain claiming logo is too similar to beaver

KDFW ^ | 1/24/25 | Adam Fullerton

[DallasBiff]

Buc-ee's sues Super Fuels over logo

A lawsuit, filed by Bucee's in US District Court, claims Super Fuels' logo is too similar to the Buc-ee's Beaver.

The Super Fuels' logo is a dog in a cape.

[OldHarbor]

It’s a dog with a cape, not even close to looking like
a beaver with a cap.

No sale Buc-ee’s

[CodeToad]

There is much more than those specific items. Colors, line curves, motif, etc.

[heavy metal]

life revolves around beaver and bucks...

[DallasBiff]

Well could Time-Warner sue Buc-ee's as a ripoff of this,

[mewzilla]

They may feel compelled to defend.

Defend it or lose it kinda thing.

[woodbutcher1963]

Maybe Crafty Beaver Home Center should be going after them.
They have had this as their logo for 90+ years.

https://www.doitbest.com/crafty-beaver/?srsltid=AfmBOorbkHEDwzgxefTanhTQAXsOI80xB3MeZ08EkM7cJz2eobX9gRYv

[Halls]

I go to Bucees often. This is not similar enough for Bucees to win the lawsuit. Sorry Bucees, no can do.

[FreedomPoster]

I was surprised Marmot never crushed Mammut outerwear.

[Right Brother]

The Buc-ee’s beaver looks like most WB animal characters. Even Bugs Bunny.

[OldHarbor]

This is some random clip art from the interwebs

If that was what the other station had Buc-ee’s would have some thing.

A brown animal with a red article of clothing is all they have ?

[Dave911]

Seriously Buc-ee’s? Even a first-year law student could tell you that you’re wasting your time and money.

[Rocky Mountain Wild Turkey]

Winona be mad ....

[al_c]

It’s why Disney was so zealous over almost anything with those round ears.

[higgmeister]

You have been watching too much network television.   I have never watched that show whatever it is.

[FreedomPoster]

Mid way between me and Laz we have Beaver Toyota of Cumming.

No, I am not making this up. Seriously, look it up. And here’s an old pic of their spokeswoman on their TV ads:

https://i.ytimg.com/vi/8GqjaMDkEkA/maxresdefault.jpg

Heh.

[for-q-clinton]

Bucees argument is we have a lot of money and will waste it in court. Hope you have enough money to fight it.

[FreedomNotSafety]

Where’s Underdog?

[cableguymn]

I agree. no trucks? No drivers......

I never stop there.

[ShadowAce]

Two Beavers Are Better Than One

How about Hundreds of Beavers?

[libertylover]

It looks similar but different enough I think.

Reminds me of a local motel named “Holiday Motel”, I think. Holiday Inn sued to force the local inn’s name changed. But the local inn was there long before Holiday Inn came along, and so Holiday Inn lost.