Starbucks is about the experience, not just the coffee.
If it was just about coffee, there are good machines that do the job.
People go to coffee houses to sit, drink good coffee and discuss.
A coffee to go? Then home brewed or McDonald’s or Dunkin is better value, but if you want to sit down and mull with friends, a local coffeehouse or a Starbucks is good.
Let them strike and get a better deal from corporate. Unlike fast food, there there are higher profit margins at Starbucks.
If their strike has financial merit it will work. If it doesn’t, then it fails
The Starbucks that have drive up windows do a booming business in my area, so they are there to get their coffee fix.
“Starbucks is about the experience, not just the coffee.”
Barnes and Nobles said that about their book stores.
Lol.
The Starbucks business model is based on large numbers of locations in urban areas—so one of their main attributes is convenience.
With less folks commuting to work and living in downtown areas their business model has issues imho.
Atmosphere from a drive thru window? Why would I want to get dressed, drive the clunker with no heat for an hour to any coffee shop to pay out the nose for a little cup accompanied by a bent spoon while I have to listen to everyone else in the place and all the beeps and jingles of their phones? No way. I can sit in my comfy chair wearing funny fuzzy house shoes all snuggled down with a couple cats sharing a robe, having a big mug of coffee that is 15 steps away from a refill (no tipping $1 for each step) and chit chat with the family and FR.