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Harris, With an Online Avalanche, Outspends Trump by Tens of Millions
NY Times ^ | 9/20/2024 | Shane Goldmacher and Nicholas Nehamas

Posted on 09/20/2024 7:53:56 AM PDT by Miami Rebel

The week of their debate, Kamala Harris outspent Donald Trump by 20 to 1 on Facebook and Instagram. It was just one sign of how uneven their online advertising battle has become.

Vice President Kamala Harris outspent former President Donald J. Trump by 20 to 1 on Facebook and Instagram in the week surrounding their debate, capitalizing on the moment to plaster battleground states with ads and to hunt for new donors nationwide.

The lopsided spending — $12.2 million to $611,228 on Meta’s platforms, according to company records — was hardly an outlier. Ever since Ms. Harris entered the race, her campaign has overwhelmed the Trump operation with an avalanche of digital advertising, outspending his by tens of millions of dollars and setting off alarm among some Republicans.

Four years ago Mr. Trump, then holding the White House, drastically outspent Democrats online early in the election cycle in hopes of gaining an advantage. Now Mr. Trump, facing a cash shortfall, is making a very different bet that emphasizes the unique appeal of his online brand, the durability of a donor list built over nearly a decade and his belief in the power of television.

The difference was especially stark on screens across the most contested battlegrounds in the week surrounding the debate. In Pennsylvania, Ms. Harris spent $1.3 million on Meta’s platforms, compared with $22,465 by Mr. Trump. In Michigan, she laid out $1.5 million, while he spent only $34,790.

“We just can’t afford to abandon a platform to Democrats,” warned Eric Wilson, a Republican digital strategist and the executive director of the Center for Campaign Innovation, which presses conservatives to embrace technology.

(Excerpt) Read more at nytimes.com ...


TOPICS: Miscellaneous
KEYWORDS: campaignspending; harris; kamala; moneylaundering; trump
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To: ridesthemiles

OUTSPENDS! We got, Camela. You can spend/spin.


21 posted on 09/20/2024 8:32:17 AM PDT by TribalPrincess2U (Bye done!)
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To: Miami Rebel

Miriam has


22 posted on 09/20/2024 8:33:13 AM PDT by wardaddy (Thank you God for saving president Trump from murder)
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To: wiseprince

You’re absolutely right about “organic engagement.” Just yesterday Hal Turner read off some fascinating stats based on cellphone usage / presence at Harris rallies. At a recent event in North Carolina, over 50% of the devices were registered to people living in Georgia, specifically Atlanta and Savannah. When tracked over several events, a full 80%-plus were devices that had been present at one or more prior events. In other words, her audiences comprise the same folks over and over. Further proof: every event has 70-100 busses parked outside — very few personal vehicles.


23 posted on 09/20/2024 8:34:29 AM PDT by Blurb2350 (posted from my 1500-watt blow dryer)
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To: Miami Rebel

https://www.cnbc.com/amp/2024/08/16/donald-trump-miriam-adelson-campaign-funding.html

To be fair Trump donations tend to be smaller denominations


24 posted on 09/20/2024 8:35:18 AM PDT by wardaddy (Thank you God for saving president Trump from murder)
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To: Miami Rebel

Btw

This is another schulzberger suppress turnout article

Who knows how they calculate

Btw Trump media Q value is exponentially higher

Even though negative he gets so much exposure cause he gets them views and hits

I think this thing 45 days out is baked in


25 posted on 09/20/2024 8:37:39 AM PDT by wardaddy (Thank you God for saving president Trump from murder)
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To: Miami Rebel

Rich republicans hate Trump since 2016 because Trump destroyed the elite republicans and opened eyed of ordinary republicans how the elites were not fighting for the vast republican middle class.


26 posted on 09/20/2024 8:39:31 AM PDT by Bobbyvotes (I will be voting for Trump/whoever he picks VP in November. If he loses in 2024, country is toast.)
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To: Rennes Templar

Trump has proven that money doesn’t equal votes

Some people have a lot of money not only because the earn it but also because they know what to do with it.


27 posted on 09/20/2024 8:47:49 AM PDT by stanne
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To: V_TWIN
And yet she’s barely treading water in most polls.

Yep, what people don't understand is that all her adds are caned dem talking points. They're boring and have little impact as everyone has heard them before a thousand times.

Trump adds are insightful, funny and impactful. Add to that an army of free talented meme creators who get far more hits than all them dem crap everyday.

28 posted on 09/20/2024 8:49:43 AM PDT by usurper (AI was born with a birth defect.)
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To: Miami Rebel

How much have you donated to TRUMP?


29 posted on 09/20/2024 8:52:24 AM PDT by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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To: Miami Rebel

Isn’t it odd how the party of “The Little Guy” always has the most money? By far.


30 posted on 09/20/2024 8:52:29 AM PDT by Dan in Wichita
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To: dhs12345

Harris money is Biden cash,Codeblue and other dark money bundles. DOJ simply looks the other way.


31 posted on 09/20/2024 8:52:32 AM PDT by shanover (...To disarm the people is the best and most effectual way to enslave them.-S.Adams)
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To: budj

She advertises HEAVILY on FOX NEWS! BLAH!


32 posted on 09/20/2024 8:53:38 AM PDT by Ann Archy (Abortion....... The HUMAN Sacrifice to the god of Convenience.)
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To: usurper

If Trump had out spent her by that margin the media would be all over it


33 posted on 09/20/2024 8:55:22 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Miami Rebel

Harris is also controlling the airwaves and virtual streaming. Every time I go to a restaurant and they various cable networks on, I see multiple Harris ads, zero for Trump.

For some reason my IP address continues through Pennsylvania so when watching streaming networks during commercial breaks, it was probably at least 95% all Harris ads. I finally saw a few ads being run by a PAC supporting Trump.

I’ll have to see if she, like Biden, is also advertising nationally on subchannel networks like MeTV, AntennaTV, StartTV, H&I, etc. Biden was running ads heavily nationally on those over the air networks with no presence from Trump.


34 posted on 09/20/2024 9:30:31 AM PDT by Republican Wildcat
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To: shanover

The DOJ then approves of cheating.


35 posted on 09/20/2024 9:34:05 AM PDT by dhs12345
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To: Republican Wildcat

I’m in Florida, and even though the state really isn’t in play, I’ve got to be seeing at least 5 to one Harris ads on social media.


36 posted on 09/20/2024 11:20:07 AM PDT by Miami Rebel (pro-)
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To: Miami Rebel

Doesn’t matter; Trump gets way more coverage because he’s out there every day, busting his butt to get out the vote.


37 posted on 09/20/2024 1:37:22 PM PDT by Flaming Conservative ((Pray without ceasing))
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To: ridesthemiles

It’s hard to imagine Harris spending all that money when she really has nothing to offer....or that’s the whole reason for all the spending.


38 posted on 09/21/2024 6:10:22 AM PDT by oldtech
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