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Harris, With an Online Avalanche, Outspends Trump by Tens of Millions
NY Times ^ | 9/20/2024 | Shane Goldmacher and Nicholas Nehamas

Posted on 09/20/2024 7:53:56 AM PDT by Miami Rebel

The week of their debate, Kamala Harris outspent Donald Trump by 20 to 1 on Facebook and Instagram. It was just one sign of how uneven their online advertising battle has become.

Vice President Kamala Harris outspent former President Donald J. Trump by 20 to 1 on Facebook and Instagram in the week surrounding their debate, capitalizing on the moment to plaster battleground states with ads and to hunt for new donors nationwide.

The lopsided spending — $12.2 million to $611,228 on Meta’s platforms, according to company records — was hardly an outlier. Ever since Ms. Harris entered the race, her campaign has overwhelmed the Trump operation with an avalanche of digital advertising, outspending his by tens of millions of dollars and setting off alarm among some Republicans.

Four years ago Mr. Trump, then holding the White House, drastically outspent Democrats online early in the election cycle in hopes of gaining an advantage. Now Mr. Trump, facing a cash shortfall, is making a very different bet that emphasizes the unique appeal of his online brand, the durability of a donor list built over nearly a decade and his belief in the power of television.

The difference was especially stark on screens across the most contested battlegrounds in the week surrounding the debate. In Pennsylvania, Ms. Harris spent $1.3 million on Meta’s platforms, compared with $22,465 by Mr. Trump. In Michigan, she laid out $1.5 million, while he spent only $34,790.

“We just can’t afford to abandon a platform to Democrats,” warned Eric Wilson, a Republican digital strategist and the executive director of the Center for Campaign Innovation, which presses conservatives to embrace technology.

(Excerpt) Read more at nytimes.com ...


TOPICS: Miscellaneous
KEYWORDS: campaignspending; harris; kamala; moneylaundering; trump
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How does a campaign backed by two of the biggest tech bros, Thiel and Musk, come up short in online media buys??
1 posted on 09/20/2024 7:53:56 AM PDT by Miami Rebel
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To: Miami Rebel

SHE IS DEMONSTRATING HOW SHE WILL SPEND THE USA INTO BANKRUPTCY


2 posted on 09/20/2024 7:56:02 AM PDT by ridesthemiles (not giving up on TRUMP---EVER)
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To: Miami Rebel

QUALITY BEATS QUANTITY


3 posted on 09/20/2024 7:56:57 AM PDT by ridesthemiles (not giving up on TRUMP---EVER)
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To: Miami Rebel

And yet she’s barely treading water in most polls.


4 posted on 09/20/2024 7:58:05 AM PDT by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: ridesthemiles

Money misspent. How many yachts and other high-end non-expendable goods will that buy?


5 posted on 09/20/2024 7:58:39 AM PDT by GSWarrior (Don’t ever tell me “it can’t happen here.”)
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To: Miami Rebel

She’s on a show with Oprah right now they can’t get as much as 10,000 viewers

Trump got 60,000 to show up in person in suburban NY this week and big online an tv viewers

Not only is this NYT well aware of all this- has to be driving them nuts


6 posted on 09/20/2024 8:00:44 AM PDT by stanne
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To: Miami Rebel

Because Kamala has dozens of Billionaire backers.
Rich will get richer, poor will get more free government $$
Middle class will get the shaft (already getting hosed by inflation).


7 posted on 09/20/2024 8:02:18 AM PDT by Bobbyvotes (I will be voting for Trump/whoever he picks VP in November. If he loses in 2024, country is toast.)
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To: Miami Rebel

Money that was laundered through Code Blue....


8 posted on 09/20/2024 8:02:58 AM PDT by dhs12345
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To: Miami Rebel

It doesn’t matter. Money can only do so much. How much would it cost Hitler, if he were still alive and eligible, to win the presidency?

It costs a lot more to promote a lie than to promote the truth. Sometimes the lie is so bad it is kinda like the speed of light. Eventually it would take all the money in the world and it would still not be enough.

I think that is what’s happening here. The only way Kam wins is through cheating. And that’s going to be a lot harder to pull off this time.


9 posted on 09/20/2024 8:05:05 AM PDT by cuban leaf (2024 is going to be one for the history books, like 1939. And 2025 will be more so, like 1940-1945.)
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To: Miami Rebel

Outspending your opponent 20 to 1 and the race is within margin of error? Maybe they’re doing it wrong. Or perhaps you can only put so much lipstick on a pig regardless of how much lipstick you can buy.


10 posted on 09/20/2024 8:07:19 AM PDT by EandH Dad (sleeping giants wake up REALLY grumpy)
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To: Miami Rebel

She has to spend because she has zero organic engagement. Trump has real support among the people so he need only poat a Truth and watch it grow from the grass roots. She need to spend just to compete.


11 posted on 09/20/2024 8:08:03 AM PDT by wiseprince (Me)
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To: Bobbyvotes

There are plenty of Republican billionaires, Miriam Adelson, for example. Why are they not contributing more heavily?


12 posted on 09/20/2024 8:08:59 AM PDT by Miami Rebel (pro-)
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To: Miami Rebel

Our Father who art in Heaven, hallowed be Thy Name. Thy Kingdom come, Thy will be done, here on earth as it is in Heaven.


13 posted on 09/20/2024 8:09:57 AM PDT by Dogbert41 (“Blessed are the peacemakers, for they will be called children of God” -Matthew 5:9)
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To: Miami Rebel

Da best government money can buy. The far-left weirdos love to make a big thing about voting. OUR VOTES DON’T MEAN JACK SH*T. Communist Hollyweird’s money chooses our government.


14 posted on 09/20/2024 8:11:12 AM PDT by FlingWingFlyer (If the DNC would spay and neuter their supporters we wouldn't need all these abortions.)
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To: Miami Rebel

So did Hillary ,see what that got her.


15 posted on 09/20/2024 8:13:56 AM PDT by spincaster
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To: Miami Rebel

Numbers are skewed by at least one thing: A lot of Trump supporters are spending a ton of money to support Trump. This does not show up as Trump spending. Reason? They can spend how they want. So like most stats, this is just spin garbage.


16 posted on 09/20/2024 8:16:15 AM PDT by piytar (Remember Ashli Babbitt and Rosanne Boyland!)
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To: Miami Rebel
That's because kamala's plans suck 20 to 1. She needs to spend this to get attention and sell her plan.

Even at that, she is losing the sale.

Sucks to be her.

17 posted on 09/20/2024 8:20:20 AM PDT by going hot (Happiness is a Momma deuce)
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To: Miami Rebel
She's been advertising on weekend football games; quick 15 second shots, very well done. They are clearly directed punch lines.

These ads can be very effective with low-IQ independent voters. Trump really needs to respond to these.

18 posted on 09/20/2024 8:21:34 AM PDT by budj (Combat vet, second of three generations.)
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To: Miami Rebel

https://freerepublic.com/focus/f-bloggers/4266013/posts

The USA is for sale - this nincompoop will laugh in our faces if we’re stupid enough to let her into the WH.

The problem is - where do those of us who loved the USA go when they’ve completed their takeover?


19 posted on 09/20/2024 8:25:28 AM PDT by Aria
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To: stanne

Trump on Gutfeld had 5 million viewers. Lots of libs watch Gutfeld. No cost to the campaign, but the result, priceless.
Spending lots of money does not equate votes.


20 posted on 09/20/2024 8:30:23 AM PDT by Rennes Templar (Come back, President Trump.)
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