Posted on 07/07/2024 2:53:06 AM PDT by nickcarraway
And yes, it's good.
This summer, 5-Hour Energy has a new product to help take your backyard barbeque up a notch, but what it’s offering might be different from what you expect. Just in time for the year's biggest day of grilling, July 4th, the brand is debuting its own energizing barbeque sauce, created in partnership with The National Food Lab, which debuts on June 27. (Yes, a barbeque sauce, and yes, it's caffeinated.)
The company is also getting a little help launching the sauce from the barbeque master, Brian Baumgartner, whom you might know as the giant pot of chili-wielding Kevin Malone from The Office.
Now, a few years after his time at Dunder Mifflin, Baumgartner is fresh off the launch of his barbeque cookbook, Seriously Good BBQ Cookbook, last month. Baumgartner, a Georgia native, says that barbeque has been a big part of his life since his early days with his family.“One thing that I love and feel closest to is grilling and barbeque,” Baumgartner tells Food & Wine. He says he uses cooking, especially things like barbequing meats, for an extended period of time as a way to let everything else go.
He says that knowing his cookbook was coming out, 5-Hour Energy approached him with the idea to try the peach-mango-flavored sauce (aka the same flavors as 5-Hour Energy) on something long form. He decided to try it out first on pulled pork, which he realized was a bit of a gamble given the amount of time and effort that went into preparing it and that he hadn't actually tried the barbeque sauce yet.
Everything You Need to Know About the New Energy Drinks on Starbucks’ Latest Summer Menu “I spent seven hours making this thing, have never tasted the sauce, and then suddenly put the sauce on to try it,” the 51-year-old actor says. “So it was the biggest investment of time, effort, and energy hoping that it was going to be good.”
Luckily for him, it was. “I’m typically not even a fruit-forward person, but the tanginess and slight sweetness that the peach and mango gave was really delicious,” he says. “Thankfully, it turns out it’s really good.”
5HR Energy Energizing BBQ Sauce Each serving of 5-Hour Energy's BBQ sauce delivers 60 milligrams of caffeine — equivalent to one cup of coffee. BETH FULLER / 5HR ENERGY He says it would be good on slow-cooked meat like the pulled pork he used it on, but it would also be good on ribs and other meats or even drizzled on grilled asparagus. “Truly whatever you put barbeque sauce on,” Baumgartner says.
“Especially if you’re having a party [it] gives a little kick, the energizing part of the barbeque sauce, which I think can be helpful.” And that energizing kick might just be enough to get you over the lunchtime post-meal slump while saving you a trip to the coffee machine — each serving packs 21.5 milligrams of caffeine, equivalent to half a cup of coffee.
A Guide to the Essential Regional American Barbecue Sauces The sauce’s energizing nature is also why Baumgartner thought a partnership with the company was a good idea. “I thought it would be fun,” he says. “I like to bring a certain energy to the videos and stuff that I’m creating, so I thought that it was just a really authentic match between the energy that I like to bring to the video and cooking.”
If you want to get your hands on a bottle of the sauce, you can snag one on 5-Hour Energy’s website today. The company also has additional drops planned for July 2, July 9, and July 16 — and each bottle, including shipping, is on the house.
Great wide awake drunks at my BBQ. Kids watch out for 300 pound cannon balls in the pool. :-)
no thanks.
it would clash with the ‘company stuff i buy’ that is either mesquite, vidalia onion, or teriyaki flavor barbeque sauce.
when stirring up a dish in my (gasp) rachael ray ‘wok’, i use these as ‘finishing sauces’, too.
I’ve not been sold on these atomic-sugar-powered-energy drinks! the consumers are just diabetics waiting for that day when it all hits them, as it did me, with slurred speech, where-dah-heck-am-i, chicken legs, i-dont-feel-so-good-barely-dial-911.
No! But I read that coffee can be an ingredient in BBQ sauce. Unsweetened chocolate too.
Caffeine has a bitter flavor, and is used to offset sweeteners. It’s used in cola drinks and energy drinks and others. I would wait to comment on it until I tried it, but I’m not going out of my way.
What’s your favorite barbeque sauce?
GREAT IDEA! no more mixed drinks with sugary colas...just Beer and high octane BBQ! please, Please, OH PULLEEEZZZE invite me!
At the checkout counter yesterday I saw a display of those little bottles of energy shots. One of them was a brine for BBQ. I thought it was a little weird.
But I’m pretty OK with caffeine in any form. Coffee ice cream is my favorite — but not my waistline’s favorite.
Sweet Baby Ray’s Original.
Barbeque sauce is one of my wife’s major food groups. We have several dozen brands at any given time.
No thanks. I get my caffeine from my two cups of coffee with breakfast and an occasional small can of cola or Dr. Pepper.
Now they’re just getting stupid....
Why?
I usually make my own. In a pinch it’s Sweet Baby Rays.
My own.
A huge why on the caffeinated sauce? Everyone and their cousin has to sell bbq stuff these days.
Agree....why would I even want Caffeinated BBQ sauce.
Never tried one of those energy drinks. Never even tempted.
But they seem to be taking over a lot of cooler space in convenience stores. Used to be 4-5 doors with traditional soda pop brands. That has been cut down to 1-2 and the rest are the red bull monster type drinks.
why would I even want Caffeinated BBQ sauce.
= = =
If you are cooking a really, really rare steak, and it quits mooing, you have to wake it up.
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