A good piece of raw prime rib roast is very expensive. To do at home is doable but the very best methods are tedious and most people who like to throw steaks on a grill are usually not willing to patiently do a prime rib
I’ve only done three in my life. Found as a server in younger years and older as hostess, there is a demand for the end cut,
My experience in culinary world has revealed men like rib eyes, women like filet and both like prime rib
When I was still cooking I have done about 3 Prime Rib Dinners. Plus my youngest daughter works at a grocery store "WINCO" so they usually went on sale around Christmas so she would grab one for me.
The grocery store near me gave out sheets on how to cook them and they made up the BEST seasonings to rub on Prime Rib. I then coated them with a thick layer of Best Foods Mayonaise. Followed the directions. High heat for so many minutes then turn down the heat and finish for the rest of the time depending on how many lbs. the Rib is.
Here is pictures of one of my dinners. Cooked to perfection IMO.
The demand for the end cut (I think) is to get the piece with the cap off. That strip across the top that is a little less tender starts part way up.
I love prime rib. To purchase a prime rib up here now is $35 a pound. A small roast, for two, maybe three people, is over $75 now.