Bud Light loses crown as best selling Super Bowl beer - with Corona taking top spot after Dylan Mulvaney boycott

Daily Mail UK ^ | February 20, 2024 | Dominic Yeatman

[Morgana]

Bud Light found itself dethroned by Corona as Super Bowl champion in the battle of the beers as the embattled brand struggles to recover from the Dylan Mulvaney backlash.

Sales in bars and restaurants crashed to just half of last year's figure despite a half-time ad and months of concerted effort to steer away from the trans-friendly image that cost the brand nearly $30 billion.

Corona was the top-selling beer based on whole-day sales, according to data by restaurant engagement platform Union.

But Bud Light's parent company Anheuser-Busch InBev had some consolation as its Michelob Ultra brand notched up most sales during the game itself – helped by an intermission ad featuring soccer star Lionel Messi.

'We're listening, we're learning and we're continuing to move forward, which is how we're thinking about it,' said Anheuser's new chief commercial officer Kyle Norrington.

Last year, Bud Light has lost its place as America's best selling beer with sales still lagging behind Mexican upstart Modelo Especial.

Sales plummeted in April after transgender influencer Dylan Mulvaney told her followers she had a tie up with the company which had sent her customized cans with her face on the tin.

Anheuser was forced to tell wholesalers that it would buy back unsold stocks as the retail price fell below that of bottled water in some outlets.

Musician Kid Rock, NFL player Trae Waynes and model Bri Teresi were among the high-profile faces expressing their disapproval, filming themselves shooting cans of the beer.

[ryderann]

Thanks for the tip.

[Max in Utah]

Bud Light is my least-favorite American beer.
Corona is my least-favorite Mexican beer.

I’ll second your comment— what the hell is wrong with people who buy that swill?

Currently I drink Molson Canadian or Coors.

[sit-rep]

I remember it vividly... the Corona craze when it hit in the late 80s. all the yuppies... all those followers, all those attention seekers flitting around the clubs holding and drinking their Coronas some/most with a lime wedge inserted into the bottle. and there I was, sitting at the end of the bar watching it all and about the only one in some places drinking a budweiser... it was a complete joke to me at the time...

[mowowie]

The lime slice was the hook..

Family of a friend owns a house on the beach in Cape Cod, Every summer weekend 1986-1995 we would be down there swilling down the Coronas because they were so cool.
(there were other beers as well)