William ‘Bill’ Post, Inventor Of Breakfast Treat Pop-Tarts, Dead At 96

OANN ^ | 2/14/2024 | James Meyers

[stars & stripes forever]

William “Bill” Post, the man who created one of the greatest breakfast treats in Pop-Tarts, died last week, his family announced. He was 96-years-old at the time of his passing.

Post worked as the plant manager for the Michigan-based Hekman Biscuit Company, which became known later as Keebler Company.

Post is credited with inventing Pop-Tarts, but he would always say it was a team effort, according to his obituary.

[stars & stripes forever]

Inspiring testimony of a faith filled life.

[j.havenfarm]

God bless him.
I’ll say that the fruit are gross, but the frosted brown sugar cinnamon are sublime

[Round Earther]

He’s toast.

[blackdog]

In today’s genius corporate culture, a guy named Post, would never be allowed to manage anything at Kelloggs. Sends the wrong message.

[1of10]

So does that mean no more “pop tart” guns?

[Round Earther]

I knew his obituary would pop up here.

[Mears]

My kids loved them…….a real treat when they were young .

..l

[dfwgator]

At least he lived to see a College Bowl Game named after it....

[ArcadeQuarters]

> Dead At 96

Lesson learned: eat more Pop-Tarts.

[fidelis]

[dfwgator]

[Dr. Sivana]

In today’s genius corporate culture, a guy named Post, would never be allowed to manage anything at Kelloggs. Sends the wrong message.

The irony is that Bill Post ripped off an announced product from the competitor Post called "Country Squares". Post had also worked for Keebler . . . everywhere except Post.

(from Wikipedia):In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh. Originally used for dog food, they were looking to expand their breakfast market and adapted the process to a new toaster-prepared breakfast pastry. Post announced its new product to the press in 1964 several months before they went to market, calling them "Country Squares".[5]

Because Post had revealed Country Squares before they were ready for the marketplace, Kellogg's rushed to develop their own version. They hired Bill Post,[6] a former Keebler employee, for the task and created their own breakfast pastry in just four months.

[No name given]

Rest In Peace, Bill.

[lee martell]

“As per requests of the deceased, Mr. Post will be buried with two personal items within his coffin: one battery operated toaster and one (unopened) box of cinnamon pop tarts. Mr. Post’s right hand will be positioned to hold an actual pop tart snack, with one bite missing, again, as per requests of the deceased.” //

[stars & stripes forever]

[Bullish]

Pop tarts... yuuck! Thanks for nothing Bill.

[Redcitizen]

Pop tarts will be served at the reception.
Seriously, thanks Bill.
And it’s good to hear of his faith.

[Clutch Martin]

I would rather eat jelly toast, but egg and whatever omlets at 10am is a frequent entre at my brunch.

[21twelve]

Why are there Pop Tarts but no Mom Tarts!?
.
.
.
.
Because of the pastryarchy....

[21twelve]

Too bad Gary Larsen isn’t doing cartoons anymore.

“Hey boss - we’ve done everything we can but his casket still keeps popping up to the surface!”