Beer Sales Plummeting to Lowest Level in 24 Years Amid Dylan Mulvaney Fiasco

https://nypost.com/2023/12/27/business/beer-sales-plummeting-to-lowest-level-in-24-years-amid-dylan-mulvaney-fiasco/ ^ | Dec. 27, 2023 | Social Links forLisa Fickenscher

[nickcarraway]

Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.

Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

[DAC21]

Rice beer Bud light is. Yuck, If I wanted rice beer I’d go Japanese, not that any of them are actually made in Japan anymore.

[albie]

This is due in large part to micro breweries. My daughter lives in Charlotte and there’s one every 50 feet. Every town I go to has dozens of them. They drink beer at the micro, wine at home