Posted on 10/18/2023 3:59:01 PM PDT by simpson96
Lingerie chain Victoria’s Secret is reportedly ditching its woke, feminist makeover of recent years as it hasn’t translated to business success.
Since the brand decided to move away from its “hyper-sexualized” image – as BusinessOfFashion.com described it in a recent article – Victoria’s Secret has seen a significant revenue drop.
As such, it has looked to revamp itself and bring back “sexiness,” the outlet noted in a piece that was also published by editorial partner CNN on Tuesday.
Cathaleen Chen reported that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women’s soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous “Angels” supermodels – gained “favorable reviews from online critics [but] never translated into sales.”
(Excerpt) Read more at nypost.com ...
<< its woke, feminist makeover of recent years …hasn’t translated to business success. >>
Lol, imagine that.
Maybe they want to stay in business. The last thing anyone needs to see is Bruce Jenner in lingerie.
Duh. Honestly. Our only native advantage I. The culture wars is that our enemies are so impenetrably stupid
Did they go with the “fat chick is queen” thing? That’s a sure loser.
I love that Freepers, even when we are minutes away of getting nuked, can keep their eye on the big picture.
I’ll admit that over the last couple of years, I was confused as to whether they were advertising lingerie or cargo netting....
Yep. In print, and also "live" at fashion shows.
At least they learned the Bush Rule.
“Attacking your Base is not a winning strategy”
Oh gosh. The little girls now have better role models - gluttonous porkers.
Tell that to day's Republican party
https://www.cbsnews.com/live-updates/house-speaker-vote-live-updates-10-18-2023/
Considering how fat most American women are these days, this might have, in part, leaving out the woke, been a logical attempt to expand their market (deliberate double entendre there).
Fat girls want underwear too.
“At the time”
Men buy their wives sexy lingerie because they want their wives to look like a sexy model. Women buy sexy lingerie because they want to feel like a sexy model.
No one wants to see 30 gallons of mashed potatoes slammed into a busted 20 gallon trash bag.
The Vomitus Secretions adverts go right in the trash.....
Maybe they could've saved face by partnering with Jenny Craig and Peloton, and the last page of the VS catalogue put a picture of a VS "Angel" with adverts for Peloton and Jenny Craig.
Did it translate into anything ?
Went down the woke path just in time for runaway inflation during the Biden years. Many people are choosing to spend less on expensive or luxury items, and Victoria's Secret certainly falls into that category.
Who could have predicted this? Actually, the turn-around was a bit quicker than I expected.
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