The issue is never the issue with the lamestream press; Its always a symptom or indicator of a nebulous larger issue. They see the full scope, you do not.
Are Sturgis Rally attendees all far-right staunchly conservative? I doubt it. Are they susceptible to peer pressure from their 'brothers'? I doubt that even more so.
AB turned a mediocre product into a money draining albatross. What's a newly minted, check all the boxes, corporate executive to do?